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Fight aging skin with this “superfruit” dynamic duo
Lychee and schisandra are like the one-two-punch of anti-aging skincare. Find out how these superfruits promote glowy, firm-looking skin.
+ MoreIs it time to update your skincare routine?
Whether it’s boring, irritating or just plain ineffective, your skincare routine might need an update. These Nordic beauty tips will help you enjoy the process and see better results.
+ MoreUse these superfoods to power up your skincare routine
It’s time to power up! With an array of diet and skincare-enhancing properties, these eight superfoods are trending for a reason.
+ MoreThe subtle magic of Nordic skin and hair care
The wellness world is buzzing about two Nordic lifestyle concepts that prioritize balance and rest: they’re called hygge and lagom. What does that mean for your skincare routine?
+ MoreInner wellness for outer beauty: Skin & hair self-care in 12 stages
Can you feel the love? Explore this 12-part skincare routine (or mix and match!) for a Korean beauty-inspired approach to wellness and self-care.
+ MoreWake up, Sleeping Beauty: We have your youthful skin fix
The science of epigenetics, combined with the natural power of marjoram extract, wakes up the skin-repairing processes that get sleepier with age.
+ MoreTurn back the clock on aging skin
Let’s take a deep dive into the genetic processes that cause signs of aging in our skin — and the epigenetic science we can use to turn back time.
+ MoreBacteria on your skin: Gross or gorgeous?
Alright, so that question is a little tongue-and-cheek, but good bacteria can seriously benefit the healthy look of your skin. It’s all about science!
+ MoreThe secret to hydrated skin is more than a quick fix
Once you unlock the secrets of your skin’s microbiome, you open the door to long-lasting hydration. Here’s how it works.
+ MoreBoost your skincare routine with fermentation
You’ve heard the hype about fermented food and its relationship with gut health, but did you know it’s also great for nourishing your skin? Let’s dig into the details.
+ MoreThe facelift formula from under the sea
Have you ever seen a mermaid with bad skin? Exactly. Here’s how two super-seaweeds contribute to brighter and firmer-looking skin.
+ MoreGet all touchy-feely with transformational textures
Transform your outlook (and your skin, of course!) with skincare textures that change at your touch.
+ MoreTextured treats to make your skin feel extra yummy
This tasty skincare trend, inspired by our favorite desserts, caters to your skin and your sweet tooth.
+ MoreYour anti-aging products are getting old
They say we get wiser with age, so our skincare products should be smart enough to impact the skin-structuring processes that change as we get older. Here’s how.
+ MoreThe retinol revival
Ready for a blast from the past? Find out how retinol is making its comeback as an anti-aging skincare craze for people of all ages.
+ MoreDIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ MoreTake your oral care routine to the next level with these four formulations
+ MoreWhat’s in a label? The curly girl knows
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
+ MoreBeads with benefits: A biodegradable alternative to microplastics
Gentle, natural and eco-friendly? Here’s an exfoliator we all want in our drawers
+ MoreClean cleansing is socially responsible — and in high demand
Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine
+ MoreHave more fun in the sun with zinc oxide UV filters
The sun’s out today, and it’s your time to shine! Great sun care shields your skin from UV rays and feels great to apply. It’s also made with trustworthy UV filters to protect against sun damage effectively. Ready to hit the beach?
+ MoreCalm the itch for sensitive skin products
Sensitive skin care is a win-win for consumers and brands, so what’s with the lack of new product launches?
+ MoreLight up your life with skincare that counters blue light
Blue light permeates so many aspects of our daily lives, but skincare products are only beginning to take that into account. Get your daily screen time and your fun in the sun with some added protection using plant-based defense systems. Let your beautiful light shine bright!
+ MoreRock your locks with scalp soothing hair products
The things we do for beautiful hair. Styling, straightening, highlights, coloring… the list goes on. And while it’s totally worth rocking some tight curls, trendy dip-dyed ends or a classic beach wave, treatments like those will do a number on your hair and scalp.
+ MoreLead the charge to reformulate for 1,4-Dioxane limits
Stay ahead of New York State’s 1,4-dioxane ban with these tips for personal care product formulators
+ MoreRevive & Reset Your Scalp Microbiome
Many U.S. adults have scalp issues, but personal care products can help by targeting the microbiome
+ MoreHand Hygiene Formulation Support in Response to COVID-19
Lean on personal care formulation experts to help alleviate the shortage of soaps and sanitizers.
+ MoreRigorous hand washing: What are we really washing away?
All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.
+ MoreStyle your smile with mild, natural oral care
Learn how APG surfactants make it possible to formulate mild and naturally-sourced oral care products with equivalent performance.
+ MoreHair care routines for curly, coily, textured locks
Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!
+ MoreFlexible formulas: Simple, clean formulas for the minimalist consumer
With everything going on in the world today, it just seems natural to start thinking about the things in life that really matter. Twelve step skin care routines can start to feel excessive. What’s a formulator to do when consumers are asking for less, not more?
+ MorePet grooming has a bright future with big paws-ibilities
As pet adoptions rise, pet grooming formulators need natural, effective ingredients to meet demand for high-quality products. Consumers are beginning to scrutinize pet products as much as their own. That’s why BASF uses human grooming expertise to develop pet grooming solutions with nature’s finest raw materials, sustainably sourced ingredients and great performance. It’s all inspired by market trends.
+ MoreBASF's RAMBUVITAL® nominated for a 2020 Beauty Award by CEW
RAMBUVITAL®, an extract from the rambutan seed, protects hair from pollution, improves its vitality, and increases scalp hydration. In vivo, the scalp was significantly more hydrated within one month (+31% vs placebo) and the hair appeared and felt healthier and shinier.
+ MoreYour go-to oral care fix in fresh, portable formats
Let’s take a look at some up-and-coming oral care formats to help you achieve all that goodness.
+ MoreCare Creations talks the future of Black Skincare
Prior to the launch of our product, Moisture & Mattification for Melanated Skin, we wanted to speak with an expert on the Black skincare market. Kimberly Hairston-Hicks is a beauty industry veteran who launched her own skincare line for Black women, Good Beauté, because she knew there were consumer needs that were unmet in the market. We were lucky enough to sit down with Mrs. Hairston-Hicks, to learn about what drove her to start her own skincare brand designed for Black women, how she sees the beauty industry evolving, and what she believes is the future of Black beauty.
+ MoreAI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ MoreNew norms: How 2020 redefined beauty
Let’s take a look at the big topics on everyone’s minds today, how they affect the personal care industry, and how formulators and suppliers can work together to address consumer needs. Learn how COVID-19 brought stronger, simpler skincare!
+ MoreAll in for Melanin: A moisturizing, mattifying solution developed specifically for Black skin
Consumers are calling for more personalized skincare that addresses issues unique to melanated skin. That’s a fancy way of saying we need targeted skincare ingredients and claims for Black consumers and all consumers of color. And it’s critical that products and ingredients proclaiming that they are for Black consumers are tested on and with Black consumers to demonstrate safety, efficacy, and acceptability. With all that in mind, let’s talk about formulating for healthy, hydrated and all-around beautiful melanated skin.
+ MoreTake quarantine beards to the next level
What’s with all the beards? A study shows that since the COVID-19 pandemic began, 40 percent of men aged 18–64 have grown facial hair. It’s become a new reality of lockdown and work-from-home routines. And while beards are a symbol of low-maintenance life, consumers still want help taking care of their facial hair. Whether you’re rocking a goatee, a mustache or a full-blown forest, it’s important to use the right products for healthy, shiny facial hair. New ingredients for beard care formulations are here to help consumers release their inner lumberjack.
+ MoreSkin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ MoreFirm up with Fermentation in your Skincare Routine
Personal care formulators now have fermentation-based skincare solutions offering biotech-derived skin firmness and elasticity
+ MoreRecipes with Adaptogens
It’s not everyday that BASF Care Creations features products where the key ingredient is good enough to eat, so we wanted to take this opportunity to make this concept a bit more experiential; a fun and interesting way to connect with ingredients that have been used over thousands of years in the traditional food and medicine of a number of cultures around the world.
+ MoreBreathe in, breathe out — what are adaptogens all about?
Adaptogens crossed over from health and wellness circles to the realm of personal care. Their claim to fame: they help the body resist stress-induced damage and restore its regular functions.
+ MoreLet’s STICK it to sun damage!
Simply Zinc STICK formulas: light weight, non-greasy, and smooth as silk for natural SPF in convenient stick format!
+ MoreOur Palm Commitment
In 2019, BASF, The Estée Lauder Companies and the Roundtable on Sustainable Palm Oil (RSPO) partnered with the civil society organization Solidaridad to promote sustainable palm oil and palm derivatives production in the district of Waykanan, Lampung, Indonesia.
+ MoreWater: Our most precious resource
How can the beauty and personal care industry contribute to water conservation? Enable consumers to use less water by directly reducing the water content of formulations and providing fun, effective solutions to reduce the need to shampoo hair every day!
+ MoreSupporting Communities Around the World with Sustainable Sourcing
BASF Care Chemicals active ingredients not only deliver powerful results for skin and hair, but they also positively impact communities around the world. Read on to learn more about the communities in Morocco and Vietnam who partner with BASF to produce the highest quality plant materials for BASF active ingredients in a safe, sustainable, and fair way.
+ MoreNet Zero CO2 Emissions by 2050
The transition toward a climate-friendly society remains a fundamental challenge of the 21st century. As an energy-intensive company, BASF has set itself an ambitious goal of climate neutrality by 2050. In doing so, we want to move forward as quickly as possible
+ MoreWhat’s in style? Clean hair styling formulations with proven results
Naturally, consumers want hair styling products with clean, natural ingredients and the same great performance. What’s better than leaving home with a flawlessly styled head of hair? It’s hard to improve on perfection, but scientists found a way. The latest hair styling trend is all about clean, natural ingredients in tested formulations.
+ MoreShower me purple!
What's the 411 on purple shampoo? You may have seen purple shampoos on the shelf and wondered why would I want to wash my hair with such a bold color? Will it actually turn my hair purple? Many have wondered this. According to Google Trends, searches in the past year asking 'what is purple shampoo used for' have increased by 180%!
+ MoreSeanactiv™ for a more youthful, brighter eye contour
A new bioactive that targets multiple eye area concerns while simultaneously addressing the need for natural sourcing and health-boosting ingredients is here, and It’s called Seanactiv
+ MoreNovel Natural Textures
Consumers’ self-care trends have continued to evolve over the past few years, especially amidst the global pandemic. During lockdowns, the most successful products were ones that offered a unique
+ MoreTaking AP/Deo to New Heights
Consumers are increasingly interested in personal care products that are not only effective, but also provide them with a sense of well-being and comfort, which is why the AP/Deo market continues to grow globally.
+ MoreFeel Free to Copy our Paste!
One way to be more green is to think about the environment and sustainability impact of what you buy. Using greener products makes for a greener life, so it’s natural to turn to your purchasing habits as a way to curtail the waste. If you did, you wouldn’t be alone: nearly half of respondents in a global survey said that eco-friendliness was something they considered before heading to the check-out line.
+ MorePassport to Textured Hair Ingredients & Solutions
By and large, today’s beauty industry has been built without curly hair in mind. Straight hair has taken the center stage in everything from the models we see, the hair products we know, or the hairstyles we’re expected to wear.
+ MoreGood vibes only: How ComfortBD™ gives TLC in skincare
With its many skincare benefits, CBD is becoming a top botanical ingredient for formulators. If the term CBD reminds you of a basement full of lava lamps and records, you’re not alone – but the cannabis industry has come a long way since those days....
+ MoreLet’s clear up some questions around hyperpigmentation
As more consumers share their stories of being underrepresented in and underserved by the beauty industry, the gap in personal care for melanin-rich skin is more pronounced than ever...
+ MoreThe SOLID choice for an ultra-mild surfactant
Liquid soap may rule the soap market; however, there are a lot of hidden benefits to the old, reliable bar of soap that people are just beginning to discover.
+ MoreBreakdown & Breakthrough: Targeted formulas to reveal your best skin and hair
If you’ve ever cultivated a garden, you know that it all starts with the soil. It’s impossible to grow a seed in bad ground. The principle is the same for fostering your natural beauty: great hair and skin only grows when their foundation is well cared for.
+ MoreDay or night, support your teeth for a healthier, shinier smile
It’s said that the first thing someone notices about a person is their smile. Are you doing everything you can to prepare your teeth for that first impression? We all know that we should brush after meals and floss daily, but there’s more that you can do to keep your teeth healthy and shiny can require more than just a dedicated brushing schedule. Like our hair and skin, there’s more that goes into the health of our teeth than meets the eye.
+ MoreThe beauty of biopolymers in personal care
Designed for natural products, a new line of biopolymers offers sustainability benefits and effective performance
+ MoreVerdessence™ No Compromise Styling Gels
The beauty aisle has been getting a bit greener the last few years. For good reason, too; rising climate awareness and a growing consumer concern about the sourcing of ingredients has pushed a rise in the purchase of natural and eco-friendly products. For a while, we’ve highlighted the growing attention on clean, quality beauty care, but there’s still a lingering question: what does “clean beauty” actually mean?
+ MoreOil Based Beauty – The ultimate luxury for skin and hair
There’s a misconception that adding oils can make your hair and skin feel unpleasantly oily or cause breakouts. The assumption is that oils are only good for those who have very dry skin or hair. The reality is that your skin and hair are too complex to only be described as “oily” or “dry.” Like many things in our bodies they work as system, and oil is a key component.
+ MorePremium Salon Hair Care
As we emerge into a new normal, consumers high expectations haven’t dissipated. Instead of settling for products that cater generically to all hair types, many consumers have come away from the pandemic knowing exactly what their hair needs to look it’s best. However, it was not just about finding the best products, for them it was about finding the best products that led to healthier hair!
+ MoreA ‘greener’ pearlizer, from start to finish
While it's unquestionably important to create hair care products that are high-quality and effective, the impact of those beauty care products isn't exclusive to what you see in the mirror. There's more to tell about the ingredients used, like what happens after your shampoo is washed down the drain. The bigger perspective on "green" beauty, includes a product's whole life cycle.
+ MoreStrand Care – TLC from root to tip
Dry. Brittle. Frizz-prone. Constantly breaking. Sound familiar? That’s the sound of your hair screaming out for some much-needed TLC. You ask a lot of your hair, right? It gets pulled and twisted, blasted with hot air, scorched in the sun, dyed, straightened, curled, and wrestled—and you just want it to behave. No, you want even more than that. You want your hair to look like a glossy and effortlessly pristine social media filter, with every strand in place. You want hair that works. Maybe it seems like you’ve tried everything to get your hair to feel nourished and healthy. Maybe you don’t have the time or budget for a fancy, elaborate routine or regular treatments at a specialty salon. You have more important things to do.
+ MoreIntroducing triple-power protection for colored hair
Are you fully capitalizing on the hair color maintenance market? If not—or even if you’re unsure—you must read this. More than 75% of women in the United States color their hair.[i] The global market value of hair color/dye is expected to grow an astonishing 69% before 2027.[ii] That’s a lot of your hard-earned cash going into hair color. As you probably know if you’re on the hair dye bandwagon, industry experts
+ MoreBring the hot springs home with soothing skincare
Soothe and moisturize skin with Sacred Patch. Bottle up the benefits of rejuvenating hot springs with a skincare ingredient inspired by Japanese wellness traditions. Imagine taking a bath. Now imagine travelling to a remote island and stepping into a steaming, mineral-rich hot spring surrounded by the quiet beauty of nature...
+ MoreUnleash the power of “Better Together” ingredient combinations to create sunscreens that shine.
Peanut butter and jelly. Milk and cookies. Sand and sun. Some things are just better together than they are apart. That’s why BASF expert formulators have tested countless combinations of UV filters, chassis ingredients, and cosmetic actives to find the best balance between effective protection and a pleasant sensorial experience.
+ MoreRe_Think Your Hero for Hair
+ MoreDiverse formulas for our diverse needs
We believe that diversity and inclusion should be celebrated in every office, in every community—and on every store shelf. You, and everyone else, deserve to walk down the beauty and personal care aisles and see you represented: your skin tone. Your hair texture. Your unique needs and preferences, available with high-quality ingredients and thoughtfully crafted blends. With that vision in mind, we at BASF are incredibly proud to present Harmony Blend. Harmony Blend is a breakthrough collection with quality and representation at the core, embracing the essence of textured hair and melanated skin.
+ MoreThis Valentine’s Day, love your self-care routine
Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.
+ MoreGet ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
+ MoreRediscover the joy in beauty with playful skincare trends
As younger consumers prioritize happiness and sensory experiences, formulators have an opportunity to get creative with personal care products.
+ MoreSeeing the Unseen: The Expansion of Beauty for Body
In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.
+ MoreEpispot™ for filter-free confidence
As Gen Z consumers embrace the #nofilter movement, skincare formulators can address their top skin concerns for an authentic confidence boost.
+ MoreBeyond the basics of textured hair care
Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.
+ MoreDive into summer with Glass Beauty inspired trends for hair and lip
Originally from Korea, the skincare trend “glass skin” creates a look of hydration with a natural, high-shine look. Today, many consumers are searching for how to create the ‘glass beauty’ look for hair and lip. Everyone from celebrities to tweens are incorporating this look into their everyday routine, making it impossible to miss.
+ MoreFormulations
Bare Canvas Priming Stick
+ MoreGel2Oil Post-Wash Treatment
+ MoreIntense Purifying Toner
+ MoreMoisture Restore Argan Conditioner
+ MoreSmootHydrate Post Wash Treatment
+ MoreNourishing No Foam Cleanser - Vintage Charm
+ MoreProbiotic Moisture Lock - SPF 15
+ MoreMen's Eye Rescue Roller
+ MoreFacial Sculpting Cream - Third Act
+ MoreTranslucence Creme
+ MoreHair Fortifying Serum
+ MoreAnti-Pollution Hair Mask
+ MoreGood Morning Cream Protector
+ MoreTransformative Zen Night Cream
+ MoreDepuff + Brighten Eye Cream
+ MorePapaya Sheet Mask
+ MoreNourishing Caviar Ampoule
+ MoreRose Water Replenishing Mist
+ MoreClarifying Facial Scrub
+ MoreAligning Moisturizing Essence
+ MoreHygge Lip Balm
+ MoreCozy Up Hair Mask
+ MoreInvigorating Cypress Gel
+ MoreJust Right Micellar Oil Cleanser
+ MoreFacial Firming Booster
+ MoreCorrect + Protect Primer with Replexium®
+ MoreRapid Wrinkle Repair Firming Cream with Replexium®
+ MoreSWOP® Treatment Formula Powered with Replexium®
+ MoreNaturally Smooth Body Lotion
+ MoreSilicone-Free Detoxifying Shampoo
+ MoreTank Top Tightening Serum featuring Cosmedia® SP
+ MoreLifting Facial Essence
+ MoreFEELtastic Marshmallow Cream
+ MoreWhipped Butter Gel
+ MoreFluffy Gelato Mask
+ MoreEye Balm Soufflé
+ MoreBalm2Oil Undereye Night Treatment
+ MoreLifting Gel2Oil Serum
+ MoreRevitalizing Butter2Dry Oil Balm
+ MoreSerum to Sheet Algae Mask Base
+ MorePowder to Paste Cooling Mask Base
+ MoreMisty Refresh with Natural Antioxidant
+ MoreTropical Burst Children’s Tooth Gel
+ MoreFresh Revolution Tooth Gel
+ MoreChew-n-Rinse Tablets
+ MoreSkip the ‘poo Co Wash
+ MoreWake Up Curls Deep Conditioning Mask
+ MoreStyle-Locked Setting Mist
+ MoreConditioned + Defined Curl Cream
+ MoreHot in Hair Thermal + Color Protection Spray
+ More(S)layed Edge Gel
+ MoreCosmopolitan Shower Peel
+ MoreFriendly Planet Face Scrub
+ MoreMicellar, Myface Cleansing Water
+ MoreKeeping Tabs Hair Cleanser
+ MoreRaise the Bar Solid Shampoo
+ MoreFresh Obsessed Dry Shampoo Mist
+ MoreNatural Baby Goodness (Theoretical SPF 30)
+ MoreEdgy Defiance Day Cream with UV Protection
+ MoreSpray-It! ZnO Moisturizing UV Protection (Theoretical SPF 30)
+ MoreSpray-It! ZnO UV Protection (Theoretical SPF 30)
+ MoreCover-it! ZnO Tinted Moisturizer (Theoretical SPF 20)
+ MoreLuminous Eye Contour
+ MoreHydro-Balancing Body Lotion
+ MoreHappy Baby No Tears Shampoo
+ MoreComforting Chaga Face Treatment
+ MoreEasy N’ Gentle Baby Oral Care Wipes
+ MoreGummy Clean Intense
+ MoreGummy Clean Mild
+ MoreMen's Premium Protection Spray Broad Spectrum SPF 20
+ MoreDetox Recovery Mask
+ MoreRaspberry rosé all day lipstick
+ MoreSugar plum fairy all star transfer resistant lipcolor
+ MoreCrease resistant eye color
+ MoreScalp Soothing Treatment
+ MoreSilky Hands Sanitizer
+ MoreWet Wipe Basic Formulation with Emulgade® CM
+ MoreExtra Moisturizing Liquid Hand Soap
+ MoreMoisturizing Liquid Hand Soap
+ MoreSafe and Soft Hygiene Gel
+ MoreBactericide Hand Cleanser
+ MoreHand Sanitizer with Luviset 360
+ MoreHand Cleansing Pump Foam
+ MoreSmooth Sanitizing Gel
+ MoreFlowable Alcohol Gel
+ MoreCrystal Clear Sanitizing Gel
+ MoreHygiene Hand Wipe-Quick and Safe
+ MoreCleansing Wipe
+ MoreHand Sanitizing Gel with Salcare SC 81 UP
+ MoreGelee2Serum Hydration Boost
+ MoreReplenishing Hand Gel
+ MoreWhipped Butter
+ MoreComforting Care
+ MoreSmooth and Supple Hand Balm
+ MoreMultipurpose Hand and Body Lotion
+ MoreRestoring Moisture (+) Conditioning Mask
+ MoreRestoring Moisture (+) Strengthening Mask
+ MoreLeave it In and Let it Werk Conditioner
+ MoreCurls on Lock Gel Styler
+ MoreTwist it Out Styling Butter
+ MoreAll Natural Facial Cleanser
+ MoreEconomical Facial Cleanser
+ MoreAll Natural Body Wash
+ MoreEconomical Body Wash
+ MoreEconomical Hair Wash
+ MoreClean Canvas Facial Moisturizer
+ MoreAll Purpose Hydrating Body Lotion
+ MoreFresh Obsessed Dry Shampoo Mist
+ MoreCreamy Co-Wash for Dogs
+ MoreMicellar Dog Shampoo
+ MoreBeard Repair Lotion
+ MoreTri-Wash Cleanser
+ MoreKeep your Beard Thickener
+ MoreNourishing Care Shampoo 2.0
+ MorePurely Simple Shampoo
+ MoreOral Care Gummies - Intense
+ MoreOral Care Gummies - Mild
+ MoreBalance the Biome Scalp Mask
+ MoreBiome Barrier Boost Stick
+ MoreColor Refreshing Crème Cleanser
+ MoreElemental Protection Facial Moisturizer
+ MoreIn-Between Care Moisturizing Gel Lotion
+ MoreJammin’ Jelly Handwash
+ MoreStill Care Lipwear
+ MoreUrban Protection HydraGel Primer
+ MoreCity Slicker Detox Serum
+ MorePollution Defense Daily Moisturizer
+ MoreAlgae Styling Gel
+ MoreStrengthening Styling Jelly
+ MoreClearly Natural Styling Gel
+ MoreStrong and Smooth Styling Gel
+ MoreSimply Zinc
+ MoreSimply Zinc (Kids)
+ MoreStrawberry Melting Mask Stick
+ MorePower Shower Powder
+ MoreClean and Relax Cleansing Concentrate
+ MoreCleansing Jelly Shampoo
+ MoreCC-Eye perfector
+ MoreEye contour emulsion
+ MoreBalm2Powder
+ MoreGel2Oil
+ MoreJammin’ Jelly Body Wash
+ MoreMoisturizing Souffle
+ MoreYogurt Smoothie
+ MorePudding Cream
+ MoreNourishing Caviar Ampoules
+ MoreNourishing Care Conditioner Paste
+ MoreLow Water, High Foam Cleansing Paste
+ MoreLeave-in Conditioning Lotion
+ MoreWash and Go Styler
+ MoreNatural Deep Conditioner
+ MoreBeach Bound SPF 50
+ MoreMix N’ Shake Serum SPF 30
+ MoreBarely There Daily Wear SPF 15
+ MoreSimply Sheer Sunscreen Stick SPF 30
+ MoreLow Water Shampoo Paste
+ MoreCreamy Foam Shampoo Bar (Hot Pour)
+ MoreCream Oil Cleanser
+ MoreCleansing Facial Tablet
+ MoreBreakthrough Body Butter
+ MoreBreakdown Scalp Scrub
+ MoreConditioning Shampoo Bar (Extrusion)
+ MoreNaturally Balanced Soothing Serum
+ MoreUltra Whitening Gel Pen
+ MoreSoothing Facial Balm
+ MoreBedtime Ritual Cooling Mist
+ More2-Phase Blemish Control Treatment
+ MoreSilky Body Oil
+ MoreClassical Pure Textured Hair Gel
+ MoreCompact Hair Gel - Extra Strong Hold
+ MoreCompact Hair Gel -Medium Hold
+ MoreSmooth Textured Hair Gel
+ MoreShine Bright Hair Mist
+ MorePearly White Radiance Shampoo
+ MoreBreakage Prevention Pearl Shampoo
+ MoreSimply Natural Simply Stylish
+ MoreBouncy Hair Wax
+ MorePowdery Under-Eye Balm
+ MoreLight & Airy SPF
+ MoreNatural Primer
+ MoreBody Shimmer Gel-to-Oil
+ MoreGreen Touch Facial Emulsion
+ MoreReimagine Natural Toothpaste
+ MoreBring it on Hair Elixir
+ MoreThis is the Balm Hair Stick
+ MoreColor Secure Pre-Shampoo
+ MoreColor Guardian Spray
+ MoreColor Shelter Cleansing Rinse
+ MoreHydra-Detox Daily Moisturizer
+ MorePost-Sun Serum
+ MoreMattifying Moisture Cream for Melanated Skin
+ MoreTextured Care Detangling Spray
+ MoreReal Repair Solid Shampoo
+ MorePristine & Clean Repairing Shampoo
+ MoreRevitalizing Bi-phase Makeup Remover
+ MoreCurl Lux Enhancing Cream
+ MoreHair Hydrate Conditioner
+ MoreNourished Locks Souffle Mask
+ MoreAfter Sun Souffle
+ MoreEnveloped in Comfort Skin Serum
+ MoreDreamy Hydration Shower Shampoo
+ MoreAll Over Friction Free Salve
+ MoreAuthentically Balanced Face Lotion
+ MoreCalming Chaga Underarm Toner
+ MoreLight Body Lotion (Dimethicone 50 cSt Alternative)
+ MoreLight Body Lotion (Dimethicone 50 cSt)
+ MoreRich Night Cream (Dimethicone 200 cSt Alternative)
+ MoreRich Night Cream (Dimethicone 200 cSt)
+ MoreSerum (Dimethicone 5 cSt Alternative)
+ MoreSerum (Dimethicone 5 cSt)
+ MoreTotal Body Powder Balm
+ MoreCurl Craft Cream
+ MoreCurl Lock Pump Mousse
+ MoreLightweight Oil-in-toner Spray
+ MoreNutrient Infused Treatment Mask
+ MorePowdery Natural Lotion
+ MoreRefreshing Scalp Hydro Serum
+ MoreSculpting Twist Butter
+ MoreNeck and Décolleté Mask
+ MoreLotion with Emulgade® PL 68/50
+ MoreLotion with Emulgade® Verde 10MS
+ MoreLotion with Emulgade® Verde 10OL
+ MoreLotion with Ethoxylated Emulsifiers
+ MoreLotion with Ethoxylated Emulsifiers
+ MoreLotion with Emulgade® PL 68/50
+ MoreLotion with Emulgade® 10MS
+ MoreLotion with Emulgade® Verde 10OL
+ MoreLotion W/O with Dehymuls® PGPH
+ MoreHappy Scrubs Shapeable Exfoliator
+ MoreEnergize Your Vibe Face Mist
+ MoreMilky Shampoo
+ MoreLemonade Lip Gloss
+ MoreRefreshing Hair Shine
+ MoreHoney Luxe Body Wash
+ MoreSilky Luxe Shampoo
+ MoreSmooth Luxe Facial Wash
+ MoreEpigenetics
Building with nature’s building blocks: genetic research points to huge potential for ingredients that are capable of reprogramming skin cells.
Epigenetics
Building with nature’s building blocks: genetic research points to huge potential for ingredients th...
+ View Video & Full DetailsMicrobiome
Naturally balanced skincare: the role of microorganisms in healthy skin represents one of today’s most promising areas of dermatological research.
Microbiome
Naturally balanced skincare: the role of microorganisms in healthy skin represents one of today’s mo...
+ View Video & Full DetailsReshape Facial Haromony
RNAge™ controls the skin’s epigenetic pattern for balanced facial contours.
Reshape Facial Haromony
RNAge™ controls the skin’s epigenetic pattern for balanced facial contours....
+ View Video & Full DetailsCollalift® 18 - The wrapping beauty from African Mahogany
Collalift®18 truly rejuvenates the skin, invigorating it from within. Skin regains its harmony on the surface (reduced wrinkles and pores) and its vitality is stimulated from deep within.
Collalift® 18 - The wrapping beauty from African Mahogany
Collalift®18 truly rejuvenates the skin, invigorating it from within. Skin regains its harmony on th...
+ View Video & Full DetailsDermagenist™
Consumers the world over are looking for products that support beautiful, youthful skin. The active ingredient Dermagenist™ effectively reverses signs of aging and protects against lifestyle damage.
Dermagenist™
Consumers the world over are looking for products that support beautiful, youthful skin. The active ...
+ View Video & Full DetailsSPECI'MEN™
We developed Speci’Men™, a 100% natural and Ecocert approved Baobab leaf extract that reduces the accumulation of nonperforming versican, which contributes specifically to the health of men’s skin. The skin appears refreshed, skin tonicity is improved, signs of fatigue around the eyes and wrinkles are reduced.
SPECI'MEN™
We developed Speci’Men™, a 100% natural and Ecocert approved Baobab leaf extract that reduces the ac...
+ View Video & Full DetailsBack to Basics - Rheology Modifiers
At BASF Care Creations we understand the need for formulation expertise. In this video, we will take a trip back to basics and explore the use of Rheology Modifiers in thick styling products. Rheology modifiers are polymers commonly used in hair styling products to provide changes in product texture and thickening. This video will discuss the swelling mechanism of ionic and non-ionic polymers. Although we will discuss the macroscopic behavior of the polymer in the absence and presence of a neutralizer, we will also discuss the behavior of the polymers in the molecular level. The mechanisms will be illustrated by BASF thickening polymers in aqueous solutions. We will then highlight liquid dispersion polymers, or LDPs, ready-made blends of hydrophilic, swell-able polymer micro-particles; a lipophilic carrier; and an emulsifier. LDPs facilitate the cold-processing of emulsions by taking the “guess-work” out of mixing the correct ratios of emulsifiers, emollients, and thickeners. Similarly to thickening polymers, a sample BASF LDP product will be used to thicken an aqueous solution.
Back to Basics - Rheology Modifiers
At BASF Care Creations we understand the need for formulation expertise. In this video, we will take...
+ View Video & Full DetailsCosmedia® Ace
BASF Personal Care introduces Cosmedia® Ace by Care Creations - a new innovative skin care ingredient that offers strong emulsifying properties with elegant textures and velvety skin after feel. This liquid dispersion polymer demonstrates a strong thickening ability across a broad PH range and can be added easily to any stage of a formulation, hot or cold.
Cosmedia® Ace
BASF Personal Care introduces Cosmedia® Ace by Care Creations - a new innovative skin care ingredien...
+ View Video & Full DetailsReplexium® from BASF Care Creations
Regain 7 years’ younger skin in 21 days with Replexium® from BASF Care Creations. 60% of women wish they would look 5-10 years younger, and 80% expect that a quality skincare product would help them achieve this aspiration.*
Replexium® from BASF Care Creations
Regain 7 years’ younger skin in 21 days with Replexium® from BASF Care Creations. 60% of women wish ...
+ View Video & Full DetailsMASK Video from BASF Care Creations
An all natural, do-it-yourself, customizable, mask concept - Naturally Mask
MASK Video from BASF Care Creations
An all natural, do-it-yourself, customizable, mask concept - Naturally Mask...
+ View Video & Full DetailsProtecting our skin from UV light and blue light.
Exposure to UV light from the sun as well as blue light from electronic devices can be damaging to the skin and accelerate skin aging. The team at BASF Care Creations bring you innovative solutions such as Z-COTE® zinc oxide mineral UV filters in a variety of formats and Ciste'M™ - an active-containing extract from rockrose flowers.
Protecting our skin from UV light and blue light.
Exposure to UV light from the sun as well as blue light from electronic devices can be damaging to t...
+ View Video & Full DetailsJoin BASF's Journey to Sustainable Palm
Watch our video on BASF's journey to sustainability!
Join BASF's Journey to Sustainable Palm
Watch our video on BASF's journey to sustainability!...
+ View Video & Full DetailsThe Rambutan program In Vietnam
BASF Beauty Creations is on the constant lookout for what nature can offer. We believe that its infinite resources and miracles are within our reach if we respect and protect it. While working with a local long-time partner in Vietnam, BASF initiated the exploration of rambutan tree’s various cosmetic properties. With the ambition to ensure a sustainable use of the resource and generate a positive impact on the supply chain development, this program would trigger a real social and environmental engagement.
The Rambutan program In Vietnam
BASF Beauty Creations is on the constant lookout for what nature can offer. We believe that its infi...
+ View Video & Full DetailsCare Creations is taking our show on the road!
A first look at the fun we’ve been having on our Care Creations On the Road Tour!
Care Creations is taking our show on the road!
A first look at the fun we’ve been having on our Care Creations On the Road Tour!...
+ View Video & Full DetailsAccelerate your innovation with D'lite
D’lite Launch Webinar replay
IMCD Beauty Academy featuring BASF Care Creations®
On June 24th, our Technical Expert, Shawn Grimaldis, particpated in a Beauty Academy webinar with our distribution partner IMCD. During this webinar, Shawn and IMCD shared their knowledge on formulating unique styling products featuring natural ingredient solutions.
Project Pragati
The Pragati project has been launched to encourage and enable sustainable castor production. The goal of Pragati is to educate castor farmers to ensure a sustainable supply chain. Pragati has four member organizations, Arkema, BASF, Jayant Agro and Solidaridad.
Project Pragati
The Pragati project has been launched to encourage and enable sustainable castor production. The goa...
+ View Video & Full DetailsCetiol® SoftFeel Video 2
Take a closer look at how Cetiol® SoftFeel melts onto the skin
Cetiol® SoftFeel Video 2
Take a closer look at how Cetiol® SoftFeel melts onto the skin...
+ View Video & Full DetailsCetiol® SoftFeel Video-1
Get a glimpse of Cetiol® SoftFeel’s texture before it is applied to skin
Cetiol® SoftFeel Video-1
Get a glimpse of Cetiol® SoftFeel’s texture before it is applied to skin...
+ View Video & Full DetailsBASF Care Creations Anthem Video
They say beauty is skin deep. But the reality is that beauty is far deeper…It takes seeing past the trends of today to focus on the needs of tomorrow. It takes love. Not only for ourselves. But everyone. And it takes recognizing that what we make is as important as how we make it.
BASF Care Creations Anthem Video
They say beauty is skin deep. But the reality is that beauty is far deeper…It takes seeing past the...
+ View Video & Full DetailsZ-Cote Sheer
Introducing Z-COTE Sheer, protection for every body under the sun.
Z-Cote Sheer
Introducing Z-COTE Sheer, protection for every body under the sun....
+ View Video & Full DetailsReinventing the Wheel
To help with your textured hair formulation journey, BASF has created an easy-to-use tool that is the perfect addition to your lab bench. Monica Stevens, MoKnowsHair, discusses her work in helping to develop the tool and provides details on how to use it when formulating the latest products.
Reinventing the Wheel
To help with your textured hair formulation journey, BASF has created an easy-to-use tool that is th...
+ View Video & Full DetailsTraceable products made responsibly and sustainably
Nowadays, it matters more than ever to know the stories behind the ingredients, to understand their source and assure ethical sourcing and processes.
Traceable products made responsibly and sustainably
Nowadays, it matters more than ever to know the stories behind the ingredients, to understand their ...
+ View Video & Full DetailsRecapping NY Suppliers’ Day 2022
Miss our recapping NY Suppliers’ Day Webinar? Watch it now to catch up on our latest launches, concepts and initiatives including: • Hyperpigmentation in Melanated Skin: Supported by new data backed by clinical studies and one of the most common concerns among consumers with deep skin tones • Z-Cote® Sheer: Our new, high-performing, naturally derived dispersion. It's best-in-class transparency will be demonstrated with sensory panel data on Fitzpatrick Skin Types I-V • The BASF Inclusive Beauty Accelerator: Providing a launching pad for the next generation of leaders and scientists in the beauty industry who are committed to creating innovative and inclusive products • Passport to Textured Hair Ingredients and Solutions: The latest chapter in our textured hair journey, sharing Methodologies used to screen specific ingredient solutions for curly and coily hair
Stay Ahead of Beauty Trends with D'lite - Webinar
More people today consider beauty and care routines as a key to individualization and diversity. BASF is meeting the growing consumer expectation for cosmetic products that reflect the individual needs and nuances of their everyday world with a winning new concept called Beauty Case 4.0: a high-end digital ecosystem of personal care devices. In this Webinar, you will learn about Beauty Case 4.0 devises, including:
Join our "Personalized Beauty Trends in The Digital Age" Webinar!
More people today consider beauty and care routines as a key to individualization and diversity. BASF is meeting the growing consumer expectation for cosmetic products that reflect the individual needs and nuances of their everyday world with a winning new concept called Beauty Case 4.0: a high-end digital ecosystem of personal care devices. In this Webinar, you will learn about Beauty Case 4.0 devises, including:
Sun Care Fact or Fake
August 29th 2022 webinar replay, Sun Care Fact or Fake
Formulating Creative Natural Textures – Inspired by Verdessence™ biopolymers
The BASF Care Creations team shares formulation tips for selecting and incorporating biopolymers to achieve both clean beauty and sensory attributes that consumers will love. We highlight the Verdessence™ portfolio of biopolymers including two new ingredients that can be used in many different applications including skin care, color cosmetics, and AP Deo.
Social Spotlight Euperlan® NL Pearl
Euperlan® NL Pearl Questions & Answers
Social Spotlight Euperlan® NL Pearl
Euperlan® NL Pearl Questions & Answers...
+ View Video & Full DetailsRecapping the 2022 BASF Beauty Accelerator Program
During the 2022 Inclusive Beauty Accelerator, BASF, in partnership with Stichcrew, selected six founders from across the US for a training in how to scale their businesses, including access to BASF experts and a chance to have their products tested at the Tarrytown Consumer Testing Center. Watch as the six founders selected for the 2022 program reflect on the experience.
Recapping the 2022 BASF Beauty Accelerator Program
During the 2022 Inclusive Beauty Accelerator, BASF, in partnership with Stichcrew, selected six foun...
+ View Video & Full DetailsThe Rambutan Program In Vietnam
BASF Beauty Creations is on the constant lookout for what nature can offer. We believe that its infinite resources and miracles are within our reach if we respect and protect it. While working with a local long-time partner in Viet Nam, BASF initiated the exploration of rambutan tree’s various cosmetic properties. With the ambition to ensure a sustainable use of the resource and generate a positive impact on the supply chain development, this program would trigger a real social and environmental engagement.
The Rambutan Program In Vietnam
BASF Beauty Creations is on the constant lookout for what nature can offer. We believe that its infi...
+ View Video & Full DetailsNYSCC Reimagine what Matters
NYSCC Reimagine what Matters
+ View Video & Full DetailsOur climate protection goal
We work continuously to further reduce emissions from our production. We have set ourselves ambitious quantitative goals to this end. On our journey toward climate neutrality, we have set ourselves ambitious goals and are striving worldwide to achieve net zero CO2 emissions1 by 2050. In addition, we want to reduce our greenhouse gas emissions worldwide by 25 percent by 2030 compared with 2018 – and to achieve this despite targeted growth and the construction of a large Verbund site in South China. Excluding the effects of the planned growth, this means cutting CO2 emissions in half in the current business by the end of this decade.
Our climate protection goal
We work continuously to further reduce emissions from our production. We have set ourselves ambitiou...
+ View Video & Full DetailsRecapping the 2023 BASF Beauty Accelerator Program
The Inclusive Beauty Accelerator launched in 2022 to create opportunities that expand inclusion in the beauty industry. The program provides business coaching and non-dilutive capital to entrepreneurs from underrepresented backgrounds developing products for traditionally underserved markets. This video introduces you to our founders and features some highlights of their experience.
Recapping the 2023 BASF Beauty Accelerator Program
The Inclusive Beauty Accelerator launched in 2022 to create opportunities that expand inclusion in t...
+ View Video & Full DetailsCircular plant-based filler for damaged keratin
Epispot Authentic Flawless Beauty
Epispot Authentic Flawless Beauty
+ View Video & Full DetailsTextured hair program
Textured hair program
+ View Video & Full DetailsAPGs, the BASF’s all-round surfactant with proven mildness and 100% renewable feedstocks source.
BASF's Alkyl Polyglucosides (APG®) are a distinctive type of non-ionic surfactants that are made from sugar derived from corn and fatty alcohols obtained from palm kernel oil or coconut oil. These APG products are highly regarded for their exceptional ecological and toxicological profile, as they are easily biodegradable and possess high-performance functional properties. They have been proven to be mild and compatible with personal care, cleaning solutions and agrochemical applications, ensuring a gentle yet effective cleanse without causing irritation.
APGs, the BASF’s all-round surfactant with proven mildness and 100% renewable feedstocks source.
BASF's Alkyl Polyglucosides (APG®) are a distinctive type of non-ionic surfactants that are made fro...
+ View Video & Full DetailsLuviset® Clear AT 3 Product Information
One-Page Promotional Sheet
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