Healthy Scalp
Reduces itchiness and other symptoms of dandruff.
Healthy Scalp Stories
Gentlemen, get ready for the latest grooming trends
Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.
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Beyond the basics of textured hair care
Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.
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AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
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BASF's RAMBUVITAL® nominated for a 2020 Beauty Award by CEW
RAMBUVITAL®, an extract from the rambutan seed, protects hair from pollution, improves its vitality, and increases scalp hydration. In vivo, the scalp was significantly more hydrated within one month (+31% vs placebo) and the hair appeared and felt healthier and shinier.
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Hair care routines for curly, coily, textured locks
Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!
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Revive & Reset Your Scalp Microbiome
Many U.S. adults have scalp issues, but personal care products can help by targeting the microbiome
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Clean cleansing is socially responsible — and in high demand
Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine
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What’s in a label? The curly girl knows
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
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Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
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Love your locks with textured hair care
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
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Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
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Hair Fortifying Serum
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Anti-Pollution Hair Mask
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Wake Up Curls Deep Conditioning Mask
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Keeping Tabs Hair Cleanser
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Raise the Bar Solid Shampoo
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Fresh Obsessed Dry Shampoo Mist
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Restoring Moisture (+) Conditioning Mask
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Leave it In and Let it Werk Conditioner
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Twist it Out Styling Butter
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SmootHydrate Post Wash Treatment
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Balance the Biome Scalp Mask
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Milky Shampoo
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