Eyes are our most expressive features. They play a major role in communication, building relationships and conveying emotions, but they can also show signs of stress, age and fatigue.
Because the skin in that area is so thin, the eye contour is especially fragile. That makes caring for it a high priority for consumers around the world, who look for natural and effective ways to protect the skin around their eyes and prevent signs of aging.
Common concerns include dullness, dark circles, puffiness, crow’s feet, fine lines, and droopy eyelids. Research from Mintel shows 96% of consumers want to reduce dark circles, while 66% of consumers want to decrease signs of aging more generally (2019-2021).
The market has responded with countless products targeted to those issues, claiming benefits such as brightening dark circles and diminishing wrinkles. But with increasing concerns about health, safety and natural sourcing, many skincare brands have room to improve.
A new bioactive that targets multiple eye area concerns while simultaneously addressing the need for natural sourcing and health-boosting ingredients is here, and It’s called Seanactiv
Request a sample of Seanactiv here!
