Don't get the facts twisted!
It is not unusual to see a textured-hair woman standing in a store, phone in hand, researching the ingredients on a label. Sound familiar? With all the nuances you learn about different ingredients — the various proteins, alcohols, silicones and the effect they have on different hair types — you might as well start a new career in chemistry.
For that reason, there’s no one playbook that appeals to all curly girls. Each consumer knows what works for her hair, and for every textured-hair woman that seeks out a particular ingredient, there’s another one who avoids it at all costs.
According to TextureTrends Consumer Insights Report 2018, the five ingredients textured-haired women avoid the most are sodium lauryl/sodium laureth sulfate, isopropyl alcohol, parabens, artificial colors and silicones. – TextureTrends Consumer Insights Report 2018
Shea butter, for example, ranks as the second most sought-after ingredient in Naturally Curly’s 2018 Texture Trends Consumer Insights Report. Even so, textured-hair consumer Chrissy Richardson avoids all products with coconut oil, glycerin and shea butter because they tend to be too heavy for her fine, tight coils. And curly girl Lindsay Wilson avoids products with short-chain alcohols, because she knows their molecular structure tends to dry out her hair, while long-chain fatty alcohols keep it hydrated.
