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The subtle magic of Nordic skin and hair care

Hygge and lagom: Unravelling two lifestyle secrets from Northern Europe

Published On: 09/25/18

“Hygge” and “lagom,” two wildly popular Northern European lifestyle concepts, have recently taken the social media world by storm. They borrow in part from philosophies like minimalism and self-care, prompting followers to adopt new approaches to beauty, cooking, fashion, home décor and life in general.

So, what’s all the hype about — and what can hygge and lagom do for your beauty regimen?

Let’s take a look at these two up-and-coming Nordic beauty trends, what they mean, and how they have come to influence the skin and hair care industry.


A cozy, comfy moment in time

Faced with the long, cold winters typical of Northern Europe, the Danes came up with a way to infuse a little warmth into their lifestyles. Hygge (HUE-guh) is all about finding time for cozy, comfortable moments in your hectic routine. And, no, you don’t have to live in a freezing climate to appreciate the concept.

Some say hygge is as much a mindset as it is a practice. It means taking pleasure in the little things — whether it’s brewing a cup of coffee, arranging flowers to decorate your space, or having dinner with friends. The trend has inspired slews of cookbooks, restaurants, home décor and lifestyle guides.

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How to hygge

To put yourself in the hygge mentality, think about instilling a sense of meaning into your everyday activities. When it comes to beauty, that can mean turning your skincare routine into a series of simple yet indulgent rituals.

Here are a few suggestions to ritualize your skincare.

Translucence Crème: With its balmy consistency and silky after-feel, the Translucence Crème feels like a loving practice for your skin. Gently massage the translucent, pearl-like emulsion onto your skin for improved hydration, elasticity and firmness.

Hygge Lip Balm: Find respite from the cold with warm, comforting Hygge Lip Balm. The silicone-free balm moisturizes and conditions lips for a smooth, hydrated texture. The kicker? It doubles as an instant fix for wrinkles and fine lines.


Finding your “just right”

Lagom (LAH-gohm) brings balance to the extremes of minimalism and excess. The Swedish lifestyle trend aims to shed light on day-to-day concerns like stress, health and happiness. In a nutshell, it’s about finding balance, enjoying life and being content with what you have.

The concept caught on quickly, inspiring mindful practices like growing your own herbs, organizing your living space, composting, buying sustainable clothing and taking more breaks throughout the day. Lagom is less about perfection and more about striking a sustainable, comfortable balance.

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Loving lagom

To find your groove with a lagom lifestyle, think about what you can do to make small but steady strides in your everyday routine. Here’s your mantra: “Not too much; not too little.” The end goal is “just right.” (Hey, it worked for Goldilocks.)

Looking for a little lagom in your life? Try these simple skincare fixes.

Just Right Micellar Oil Cleanser: Despite its minimalistic formula, the “Just Right” Micellar Oil Cleanser brings a lot to the table. The cleanser moisturizes, replenishes your skin’s defenses and removes impurities to reveal a radiant complexion — and gives your skin a luxurious, silky feel to boot.

Cozy Up Hair Mask: For a deeply conditioning hair treatment, the Cozy Up Hair Mask repairs stressed-out locks with keratin and mango butter. The simple formula repairs hair and prevents future damage by coating the hair tresses for improved cuticle protection. It even makes your hair easier to comb!

Small changes, big results

The main distinction between hygge and lagom is that the first encapsulates a moment in time that you carve out for yourself, whereas the other is an overall lifestyle concept. Both philosophies can add a sense of relaxation to your skin and hair care habits.

Whether you’re looking to revamp your beauty routine, boost your sense of wellbeing or a bit of both, the little things can make a big difference.

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