“Hygge” and “lagom,” two wildly popular Northern European lifestyle concepts, have recently taken the social media world by storm. They borrow in part from philosophies like minimalism and self-care, prompting followers to adopt new approaches to beauty, cooking, fashion, home décor and life in general.
So, what’s all the hype about — and what can hygge and lagom do for your beauty regimen?
Let’s take a look at these two up-and-coming Nordic beauty trends, what they mean, and how they have come to influence the skin and hair care industry.