Trends
What’s trending in the personal care biz? From nutritious and delicious superfoods to tantalizing textures and international beauty crazes, we’re always scoping out new trends to help you formulate fashionable personal care products your customers will love. Check out the latest and greatest trends below.
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
See Superfoods Trends
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
See Microbiome Trends
Beautiful skin: A timeless classic
Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.
See Timeless Beauty Trends
Decode your skin’s secrets with epigenetics
Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.
See Epigenetics Trends
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
See Textures Trends
Find new reasons to smile
Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.
See Oral Care Trends
Love your locks with textured hair care
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
See Textured Hair Trends
Beauty brands: Clean up your act!
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.
See Clean Beauty Trends