Trends
What’s trending in the personal care biz? From nutritious and delicious superfoods to tantalizing textures and international beauty crazes, we’re always scoping out new trends to help you formulate fashionable personal care products your customers will love. Check out the latest and greatest trends below.
Soak up the sun — not the UVs
Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.
See Sun Care Trends
When your skin is a sensitive issue
Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.
See Sensitive Skin Trends
Multicultural Beauty
The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers
See Multicultural Beauty Trends
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
See Global Beauty Trends
Adaptogens
Adapt your skincare formulations to help your customers manage the stresses of the modern world.
See Adaptogens Trends
Sustainability
BASF creates chemistry for a sustainable future. In beauty, that means ingredient transparency and traceability, responsible use of precious resources, and minimizing carbon footprint while providing tools to help brands meet their own sustainability objectives.
See Sustainability Trends
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
See Marine Ingredients Trends