Moisturization
Proper skin hydration helps to prevent aging, irritation, and damage, and is essential for healthy looking skin. Key elements include maintenance and strengthening of physiological barrier function, production of natural moisturizing factors, and stimulation of protective lipids.
![Nordic 2](/images/page_headers/_homePageSliderImage/nordic-2.jpg)
Hydration
Proper maintenance of skin's moisturization.
![Getty Images 151812510](/images/page_headers/_homePageSliderImage/GettyImages-151812510.jpg)
Barrier Function
Repair and proper maintenance of the skin's stratum corneum.
![Blond Pretty](/images/page_headers/_homePageSliderImage/blond-pretty.jpg)
Moisturization Stories
![Getty Images 2045605304](/images/block_images/_basfSmartBlockLarge/366874/GettyImages-2045605304.jpg)
Seeing the Unseen: The Expansion of Beauty for Body
In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.
+ More![Getty Images 636379014](/images/block_images/_basfSmartBlockLarge/GettyImages-636379014.jpg)
This Valentine’s Day, love your self-care routine
Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.
+ More![woman lying relaxed in a field of plants](/images/block_images/_basfSmartBlockLarge/Mimiskin-1208292590.jpg)
Skin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ More![Getty Images 829563242](/images/block_images/_basfSmartBlockLarge/GettyImages-829563242.jpg)
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More![Woman smiling in mirror while checking her skin](/images/block_images/_basfSmartBlockLarge/Cover-image_GettyImages-1149534443.jpg)
Flexible formulas: Simple, clean formulas for the minimalist consumer
With everything going on in the world today, it just seems natural to start thinking about the things in life that really matter. Twelve step skin care routines can start to feel excessive. What’s a formulator to do when consumers are asking for less, not more?
+ More![Lead Image Getty Images 1212821219](/images/block_images/_basfSmartBlockLarge/lead-image-GettyImages-1212821219.jpg)
Rigorous hand washing: What are we really washing away?
All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.
+ More![Getty Images 871694742](/images/block_images/_basfSmartBlockLarge/GettyImages-871694742.jpg)
Clean cleansing is socially responsible — and in high demand
Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine
+ More![Getty Images 847026592](/images/page_headers/_basfSmartBlockLarge/GettyImages-847026592.jpg)
DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ More![Nordic Main Image Placement](/images/page_headers/_basfSmartBlockLarge/nordic-main-image-placement.jpg)
The subtle magic of Nordic skin and hair care
The wellness world is buzzing about two Nordic lifestyle concepts that prioritize balance and rest: they’re called hygge and lagom. What does that mean for your skincare routine?
+ More![I Stock 000024762785 Xxxlarge](/images/page_headers/_basfSmartBlockLarge/iStock_000024762785XXXLarge.jpg)
Fight aging skin with this “superfruit” dynamic duo
Lychee and schisandra are like the one-two-punch of anti-aging skincare. Find out how these superfruits promote glowy, firm-looking skin.
+ MoreMoisturization Trends
![Treatment](/images/page_headers/_basfSmartBlockLarge/treatment.jpg)
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More![854725372 2048X2048](/images/page_headers/_basfSmartBlockLarge/GettyImages-854725372.jpg)
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More![I Stock 670815608](/images/page_headers/_basfSmartBlockLarge/iStock-670815608.jpg)
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More![Marine adjusted sml Getty Images 473291446](/images/block_images/_basfSmartBlockLarge/Marine-adjusted-sml-GettyImages-473291446.jpg)
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
+ More![Getty Images 669861852](/images/block_images/_basfSmartBlockLarge/GettyImages-669861852.jpg)
Beauty brands: Clean up your act!
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.
+ More![Nordic 2](/images/page_headers/_basfSmartBlockLarge/nordic-2.jpg)
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ MoreMoisturization Formulations
![Priming Stick](/images/page_headers/_basfSmartBlockMedium/priming-stick.jpg)
Bare Canvas Priming Stick
+ More![176985661 1024X1024](/images/page_headers/_basfSmartBlockMedium/176985661-1024x1024.jpg)
Gel2Oil Post-Wash Treatment
+ More![Conditioner](/images/page_headers/_basfSmartBlockMedium/conditioner.jpg)
Moisture Restore Argan Conditioner
+ More![No Foam](/images/page_headers/_basfSmartBlockMedium/no-foam.jpg)
Nourishing No Foam Cleanser - Vintage Charm
+ More![Spf](/images/page_headers/_basfSmartBlockMedium/spf.jpg)
Probiotic Moisture Lock - SPF 15
+ More![Translucent Creme](/images/page_headers/_basfSmartBlockMedium/translucent-creme.jpg)
Translucence Creme
+ More![Night Day Cream](/images/page_headers/_basfSmartBlockMedium/night-day-cream.jpg)
Good Morning Cream Protector
+ More![Sheet Mask](/images/page_headers/_basfSmartBlockMedium/sheet-mask.jpg)
Papaya Sheet Mask
+ More![Ampoule](/images/page_headers/_basfSmartBlockMedium/ampoule.jpg)
Nourishing Caviar Ampoule
+ More![Scrub](/images/page_headers/_basfSmartBlockMedium/scrub.jpg)
Clarifying Facial Scrub
+ More![Essence](/images/page_headers/_basfSmartBlockMedium/essence.jpg)
Aligning Moisturizing Essence
+ More![Getty Images 490639474 With Extra Blank](/images/block_images/_basfSmartBlockMedium/GettyImages-490639474-with-extra-blank.jpg)
Hygge Lip Balm
+ More![I Stock 665444476 Smaller](/images/page_headers/_basfSmartBlockMedium/iStock-665444476-smaller.jpg)
Invigorating Cypress Gel
+ More![Rsz Gettyimages 119470995](/images/block_images/_basfSmartBlockMedium/rsz_gettyimages-119470995.jpg)
Just Right Micellar Oil Cleanser
+ More![Istockphoto 88689485 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-88689485.jpg)
FEELtastic Marshmallow Cream
+ More![490286404 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-490286404.jpg)
Whipped Butter Gel
+ More![476858142 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-476858142.jpg)
Fluffy Gelato Mask
+ More![852299212 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-852299212.jpg)
Balm2Oil Undereye Night Treatment
+ More![Powder](/images/page_headers/_basfSmartBlockMedium/Powder.jpg)
Powder to Paste Cooling Mask Base
+ More![Getty Images 1023347692](/images/block_images/_basfSmartBlockMedium/GettyImages-1023347692.jpg)
Micellar, Myface Cleansing Water
+ More![Spray It](/images/block_images/_basfSmartBlockMedium/Spray-it.jpg)
Spray-It! ZnO Moisturizing UV Protection (Theoretical SPF 30)
+ More![Rsz 2Gettyimages 915308610](/images/block_images/_basfSmartBlockMedium/rsz_2gettyimages-915308610.jpg)
Cover-it! ZnO Tinted Moisturizer (Theoretical SPF 20)
+ More![Rsz 2Gettyimages 1038180982](/images/block_images/_basfSmartBlockMedium/rsz_2gettyimages-1038180982.jpg)
Hydro-Balancing Body Lotion
+ More![Hands Gel Getty Images 114337382](/images/block_images/_basfSmartBlockMedium/hands-gel-GettyImages-114337382.jpg)
Safe and Soft Hygiene Gel
+ More![Body Lotion V1 Getty Images 472676514](/images/block_images/_basfSmartBlockMedium/Body-Lotion_V1GettyImages-472676514.jpg)
All Purpose Hydrating Body Lotion
+ More![urban protectin - BASF Care Creations personal care product](/images/block_images/_basfSmartBlockMedium/urban-protection-518210648.jpg)
Urban Protection HydraGel Primer
+ More![Woman with Purple Shopping Bag Smiling wearing Sunglasses](/images/block_images/_basfSmartBlockMedium/73603/city-slicker-936185940.jpg)
City Slicker Detox Serum
+ More![Pollution Defense](/images/block_images/_basfSmartBlockMedium/polution-defense-1220861660.jpg)
Pollution Defense Daily Moisturizer
+ More![Balm2powder](/images/block_images/_basfSmartBlockMedium/136891/balm2powder.jpg)
Balm2Powder
+ More![Gel2oil](/images/block_images/_basfSmartBlockMedium/136860/gel2oil.jpg)
Gel2Oil
+ More![Yogurt smoothie](/images/block_images/_basfSmartBlockMedium/136804/yogurt-smoothie.jpg)
Yogurt Smoothie
+ More![Pudding cream](/images/block_images/_basfSmartBlockMedium/136827/pudding-cream.jpg)
Pudding Cream
+ More![Nourishing caviar](/images/block_images/_basfSmartBlockMedium/137182/nourishing-caviar.jpg)
Nourishing Caviar Ampoules
+ More![Getty Images 1146858438](/images/block_images/_basfSmartBlockMedium/GettyImages-1146858438.jpg)
Mattifying Moisture Cream for Melanated Skin
+ More![Getty Images 504402475 resized](/images/block_images/_basfSmartBlockMedium/GettyImages-504402475-resized.jpg)
Revitalizing Bi-phase Makeup Remover
+ More![Getty Images 1376846602](/images/block_images/_basfSmartBlockMedium/GettyImages-1376846602.jpg)
After Sun Souffle
+ MoreMoisturization Products
Stories Related to Hydration
![Getty Images 2045605304](/images/block_images/_basfSmartBlockLarge/366874/GettyImages-2045605304.jpg)
Seeing the Unseen: The Expansion of Beauty for Body
In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.
+ More![Getty Images 636379014](/images/block_images/_basfSmartBlockLarge/GettyImages-636379014.jpg)
This Valentine’s Day, love your self-care routine
Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.
+ More![woman lying relaxed in a field of plants](/images/block_images/_basfSmartBlockLarge/Mimiskin-1208292590.jpg)
Skin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ More![Getty Images 829563242](/images/block_images/_basfSmartBlockLarge/GettyImages-829563242.jpg)
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More![Getty Images 871694742](/images/block_images/_basfSmartBlockLarge/GettyImages-871694742.jpg)
Clean cleansing is socially responsible — and in high demand
Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine
+ More![Getty Images 847026592](/images/page_headers/_basfSmartBlockLarge/GettyImages-847026592.jpg)
DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ More![I Stock 000024762785 Xxxlarge](/images/page_headers/_basfSmartBlockLarge/iStock_000024762785XXXLarge.jpg)
Fight aging skin with this “superfruit” dynamic duo
Lychee and schisandra are like the one-two-punch of anti-aging skincare. Find out how these superfruits promote glowy, firm-looking skin.
+ MoreTrends Related to Hydration
![Treatment](/images/page_headers/_basfSmartBlockLarge/treatment.jpg)
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More![854725372 2048X2048](/images/page_headers/_basfSmartBlockLarge/GettyImages-854725372.jpg)
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More![I Stock 670815608](/images/page_headers/_basfSmartBlockLarge/iStock-670815608.jpg)
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More![Marine adjusted sml Getty Images 473291446](/images/block_images/_basfSmartBlockLarge/Marine-adjusted-sml-GettyImages-473291446.jpg)
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
+ More![Getty Images 669861852](/images/block_images/_basfSmartBlockLarge/GettyImages-669861852.jpg)
Beauty brands: Clean up your act!
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.
+ More![Nordic 2](/images/page_headers/_basfSmartBlockLarge/nordic-2.jpg)
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ MoreFormulations Related to Hydration
![176985661 1024X1024](/images/page_headers/_basfSmartBlockMedium/176985661-1024x1024.jpg)
Gel2Oil Post-Wash Treatment
+ More![Conditioner](/images/page_headers/_basfSmartBlockMedium/conditioner.jpg)
Moisture Restore Argan Conditioner
+ More![No Foam](/images/page_headers/_basfSmartBlockMedium/no-foam.jpg)
Nourishing No Foam Cleanser - Vintage Charm
+ More![Spf](/images/page_headers/_basfSmartBlockMedium/spf.jpg)
Probiotic Moisture Lock - SPF 15
+ More![Translucent Creme](/images/page_headers/_basfSmartBlockMedium/translucent-creme.jpg)
Translucence Creme
+ More![Night Day Cream](/images/page_headers/_basfSmartBlockMedium/night-day-cream.jpg)
Good Morning Cream Protector
+ More![Sheet Mask](/images/page_headers/_basfSmartBlockMedium/sheet-mask.jpg)
Papaya Sheet Mask
+ More![Ampoule](/images/page_headers/_basfSmartBlockMedium/ampoule.jpg)
Nourishing Caviar Ampoule
+ More![Scrub](/images/page_headers/_basfSmartBlockMedium/scrub.jpg)
Clarifying Facial Scrub
+ More![Essence](/images/page_headers/_basfSmartBlockMedium/essence.jpg)
Aligning Moisturizing Essence
+ More![Getty Images 490639474 With Extra Blank](/images/block_images/_basfSmartBlockMedium/GettyImages-490639474-with-extra-blank.jpg)
Hygge Lip Balm
+ More![I Stock 665444476 Smaller](/images/page_headers/_basfSmartBlockMedium/iStock-665444476-smaller.jpg)
Invigorating Cypress Gel
+ More![Rsz Gettyimages 119470995](/images/block_images/_basfSmartBlockMedium/rsz_gettyimages-119470995.jpg)
Just Right Micellar Oil Cleanser
+ More![Istockphoto 88689485 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-88689485.jpg)
FEELtastic Marshmallow Cream
+ More![490286404 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-490286404.jpg)
Whipped Butter Gel
+ More![476858142 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-476858142.jpg)
Fluffy Gelato Mask
+ More![Powder](/images/page_headers/_basfSmartBlockMedium/Powder.jpg)
Powder to Paste Cooling Mask Base
+ More![Getty Images 1023347692](/images/block_images/_basfSmartBlockMedium/GettyImages-1023347692.jpg)
Micellar, Myface Cleansing Water
+ More![urban protectin - BASF Care Creations personal care product](/images/block_images/_basfSmartBlockMedium/urban-protection-518210648.jpg)
Urban Protection HydraGel Primer
+ More![Woman with Purple Shopping Bag Smiling wearing Sunglasses](/images/block_images/_basfSmartBlockMedium/73603/city-slicker-936185940.jpg)
City Slicker Detox Serum
+ More![Pollution Defense](/images/block_images/_basfSmartBlockMedium/polution-defense-1220861660.jpg)
Pollution Defense Daily Moisturizer
+ More![Balm2powder](/images/block_images/_basfSmartBlockMedium/136891/balm2powder.jpg)
Balm2Powder
+ More![Gel2oil](/images/block_images/_basfSmartBlockMedium/136860/gel2oil.jpg)
Gel2Oil
+ More![Yogurt smoothie](/images/block_images/_basfSmartBlockMedium/136804/yogurt-smoothie.jpg)
Yogurt Smoothie
+ More![Pudding cream](/images/block_images/_basfSmartBlockMedium/136827/pudding-cream.jpg)
Pudding Cream
+ More![Nourishing caviar](/images/block_images/_basfSmartBlockMedium/137182/nourishing-caviar.jpg)
Nourishing Caviar Ampoules
+ More![Getty Images 504402475 resized](/images/block_images/_basfSmartBlockMedium/GettyImages-504402475-resized.jpg)
Revitalizing Bi-phase Makeup Remover
+ More![Getty Images 1376846602](/images/block_images/_basfSmartBlockMedium/GettyImages-1376846602.jpg)
After Sun Souffle
+ MoreProducts Related to Hydration
Stories Related to Barrier Function
![woman lying relaxed in a field of plants](/images/block_images/_basfSmartBlockLarge/Mimiskin-1208292590.jpg)
Skin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ More![Getty Images 829563242](/images/block_images/_basfSmartBlockLarge/GettyImages-829563242.jpg)
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More![Nordic Main Image Placement](/images/page_headers/_basfSmartBlockLarge/nordic-main-image-placement.jpg)
The subtle magic of Nordic skin and hair care
The wellness world is buzzing about two Nordic lifestyle concepts that prioritize balance and rest: they’re called hygge and lagom. What does that mean for your skincare routine?
+ MoreTrends Related to Barrier Function
![Treatment](/images/page_headers/_basfSmartBlockLarge/treatment.jpg)
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More![854725372 2048X2048](/images/page_headers/_basfSmartBlockLarge/GettyImages-854725372.jpg)
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More![I Stock 670815608](/images/page_headers/_basfSmartBlockLarge/iStock-670815608.jpg)
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More![Marine adjusted sml Getty Images 473291446](/images/block_images/_basfSmartBlockLarge/Marine-adjusted-sml-GettyImages-473291446.jpg)
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
+ More![Nordic 2](/images/page_headers/_basfSmartBlockLarge/nordic-2.jpg)
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ MoreFormulations Related to Barrier Function
![Priming Stick](/images/page_headers/_basfSmartBlockMedium/priming-stick.jpg)
Bare Canvas Priming Stick
+ More![Spf](/images/page_headers/_basfSmartBlockMedium/spf.jpg)
Probiotic Moisture Lock - SPF 15
+ More![Night Day Cream](/images/page_headers/_basfSmartBlockMedium/night-day-cream.jpg)
Good Morning Cream Protector
+ More![490286404 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-490286404.jpg)
Whipped Butter Gel
+ More![476858142 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-476858142.jpg)
Fluffy Gelato Mask
+ More![852299212 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-852299212.jpg)
Balm2Oil Undereye Night Treatment
+ More![urban protectin - BASF Care Creations personal care product](/images/block_images/_basfSmartBlockMedium/urban-protection-518210648.jpg)
Urban Protection HydraGel Primer
+ More![Woman with Purple Shopping Bag Smiling wearing Sunglasses](/images/block_images/_basfSmartBlockMedium/73603/city-slicker-936185940.jpg)
City Slicker Detox Serum
+ More![Pollution Defense](/images/block_images/_basfSmartBlockMedium/polution-defense-1220861660.jpg)