Face, eye and hair masks used to be a well-kept beauty secret, locked away behind bathroom doors. Now they’re sprinkled throughout the social media world, spurred on by celebrity mask selfies from the likes of Lady Gaga, Cindy Crawford, Kendall Jenner and Chris Pratt.
What do beauty fanatics love about masks? Young adults aged 18–24 think they’re a fun, easy way to chill out alone or spend time with friends, according to Lightspeed/Mintel. The best masks also give skin a powerful overnight boost.
To stay in trending status, the next generation of beauty masks is upping the ante. How do we make masks even more shareable on Instagram? A new beauty mask concept brings four key points to the table: natural ingredients, boosted effectiveness, personalization and do-it-yourself (DIY) for an added fun factor.
