The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers

Articles about Multicultural Beauty

Melanated Skin: A moisturizing, mattifying solution developed specifically for Black skin

Care Creations talks the future of Black Skincare with Good Beauté founder Kimberly Hairston-Hicks

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Benefits for Multicultural Beauty Featured Formulations

Curls on Lock Gel Styler

View Microbiome

Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.

Articles about Microbiome

Itchy, oily or flaky scalp? Try a scalp reset

The secret to hydrated skin is more than a quick fix

Bacteria on your skin: Gross or gorgeous?

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Benefits for Microbiome

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Anti-Pollution

Healthy Scalp

Featured Formulations

Hair Fortifying Serum

Papaya Sheet Mask

SmootHydrate Post Wash Treatment

Probiotic Moisture Lock Broad Spectrum SPF 15

View Superfoods

Power up your skin’s defenses with nutritious superfoods-based skincare.

Articles about Superfoods

The facelift formula from under the sea

Boost your skincare routine with fermentation

Use these superfoods to power up your skincare routine

Fight aging skin with this “superfruit” dynamic duo

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Benefits for Superfoods

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Featured Formulations

Gel2Oil Post-Wash Treatment

Moisture Restore Argan Conditioner

Intense Purifying Toner

Facial Sculpting Cream

SmootHydrate Post Wash Treatment

View Timeless Beauty

Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.

Articles about Timeless Beauty

The retinol revival

Your anti-aging products are getting old

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Benefits for Timeless Beauty

Anti-Aging

Featured Formulations

Correct + Protect Primer with Replexium^®

Rapid Wrinkle Repair Firming Cream with Replexium^®

SWOP^® Treatment Formula Powered with Replexium^®

View Epigenetics

Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.

Articles about Epigenetics

Turn back the clock on aging skin

Wake up, Sleeping Beauty: We have your youthful skin fix

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Benefits for Epigenetics

Anti-Aging

Featured Formulations

Facial Firming Booster

View Nordic Beauty

Find a restful, relaxing moment in your routine with the Nordic Beauty skincare trend.

Articles about Nordic Beauty

The subtle magic of Nordic skin and hair care

Is it time to update your skincare routine?

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Benefits for Nordic Beauty

Moisturization

Anti-Aging

Sensitive Skin

Anti-Pollution

Featured Formulations

Cozy Up Hair Mask

Hygge Lip Balm

Invigorating Cypress Gel

Just Right Micellar Oil Cleanser

Translucence Creme

View Soul Beauty

Inner wellness shows on the outside, too — a mantra reflected in this 12-part hair and skincare routine inspired by Korean beauty.

Articles about Soul Beauty

Inner wellness for outer beauty: Skin & hair self-care in 12 stages

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Benefits for Soul Beauty

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Anti-Pollution

Healthy Scalp

Featured Formulations

Bare Canvas Priming Stick

Deep Pore Mousse Cleanser

Clarifying Facial Scrub

Rose Water Replenishing Mist

Aligning Moisturizing Essence

View Textures

Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.

Articles about Textures

Textured treats to make your skin feel extra yummy

Get all touchy-feely with transformational textures

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Benefits for Textures

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Featured Formulations

Bare Canvas Priming Stick

Gel2Oil Post-Wash Treatment

Intense Purifying Toner

View Facial Masks

This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you.

Articles about Facial Masks

DIY masks: A natural, customizable, and totally Instagrammable beauty trend

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Benefits for Facial Masks

Anti-Aging

Sensitive Skin

Featured Formulations

Serum to Sheet Algae Mask Base

Powder to Paste Cooling Mask Base

View Oral Care

Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.

Articles about Oral Care

Style your smile with mild, natural oral care

Take your oral care routine to the next level with these four formulations

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Benefits for Oral Care Featured Formulations

Chew-n-Rinse Tablets

Fresh Revolution Tooth Gel

Tropical Burst Children’s Tooth Gel

Misty Refresh with Natural Antioxidant

View Textured Hair

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.

Articles about Textured Hair

What’s in a label? The curly girl knows

Hair care routines for curly, coily, textured locks

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Benefits for Textured Hair

Anti-Pollution

Hair Enhancement

Healthy Scalp

Oil Control

Hair Prevention

Featured Formulations

(S)layed Edge Gel

Skip the ‘poo Co Wash

Style-Locked Setting Mist

Conditioned + Defined Curl Cream

Hot in Hair Thermal + Color Protection Spray

View Clean Beauty

It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.

Articles about Clean Beauty

Lead the charge to reformulate for 1,4-Dioxane limits

Clean cleansing is socially responsible — and in high demand

Beads with benefits: A biodegradable alternative to microplastics

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Benefits for Clean Beauty

Moisturization

Featured Formulations

Cosmopolitan Shower Peel

Friendly Planet Face Scrub

Fresh Obsessed Dry Shampoo Mist

View Sun Care

Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.

Articles about Sun Care

Brighten your day with sun care for broad spectrum UV protection

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Benefits for Sun Care

UV Filter

Featured Formulations

Natural Baby Goodness

Spray-It! ZnO UV Protection (Theoretical SPF 30)

Edgy Defiance Day Cream with UV Protection

Spray-It! ZnO Moisturizing UV Protection (Theoretical SPF 30)

Cover-it! ZnO Tinted Moisturizer (Theoretical SPF 20)

View Sensitive Skin

Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.

Articles about Sensitive Skin

Calm the itch for sensitive skin products

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Benefits for Sensitive Skin

Sensitive Skin

Featured Formulations

Luminous Eye Contour

Hydro-Balancing Body Lotion

Happy Baby No Tears Shampoo

Presentations

A Textured Hair Journey

AMC Advanced Moisture Complex NP Presentation

APG Thickening Solutions OPP

APG Thickening Solutions Presentation

BASF's APG® Presentation

MASK Concept Presentation

Cegesoft® Peel Presentation

Cetiol® C5 Presentation

Cetiol® CC Presentation

Cetiol® Sensoft Presentation

Cetiol® Ultimate Presentation

Clean Cleansing Booklet

Collalift® 18 Presentation

Conditioning Polymers Cheat Sheet

Cosmedia® Ace Presentation

Cosmedia® Gel CC Presentation

Cosmedia® SP Presentation

Cutina® PES Presentation

Dermagenist™ Presentation

Dermawhite™ WF Presentation

Emollient Cheat Sheet

Emulsifier Cheat Sheet

Enjoyable Anytime Oral Care Booklet

Eumulgin® HPS Presentation

Hyalurosmooth™ Presentation

Innovative Textures Presentation

Lamesoft® Care Presentation

Lamesoft® OD Presentation

Lamesoft® PO 65 Presentation

Litchiderm™ Presentation

Lox-age™ Presentation

Luvigel® FIT UP Presentation

Luviquat® Supreme AT 1 Presentation

Luviset® Clear AT 3 Presentation

Luviset® One Presentation

Lys'lastine™ Presentation

Micro Protein Presentation

Microbiome Market Insights

Myritol® 331 Presentation

Nordic Beauty Concept Presentation

Oligolin™ Presentation

PatcH2O® Presentation

Phytokine™ Presentation

Plantasil ® 4V Presentation

Plantasil® Micro Presentation

Protein Cheat Sheet

Puricare® Presentation

Purisoft® Presentation

Replexium® Presentation

Retinol Presentation

Rheology Modifiers Cheat Sheet

Scalp to Tip - Hair and Scalp Bioactives

Shadownyl™ Presentation

Slim-Excess® Presentation

Soothing Scalp Care Brochure

Soul Beauty Compass

Speci'Men™ Presentation

Sqisandryl™ Presentation

Style Without Guilt

Styling Polymers Cheat Sheet

Surfactants Cheat Sheet

The Essentials, Actives for Skin & Hair Care

Tinovis® GTC UP Presentation

Ultra Filling Spheres™ Presentation

Vit-A-Like® Presentation

Z-COTE® Simple Launch Presentation

BASF's APG^® Presentation

Cegesoft^® Peel Presentation

Cetiol^® C5 Presentation

Cetiol^® CC Presentation

Cetiol^® Sensoft Presentation

Cetiol^® Ultimate Presentation

Collalift^® 18 Presentation

Cosmedia^® Ace Presentation

Cosmedia^® Gel CC Presentation

Cosmedia^® SP Presentation

Cutina^® PES Presentation

Eumulgin^® HPS Presentation

Lamesoft^® Care Presentation

Lamesoft^® OD Presentation

Lamesoft^® PO 65 Presentation

Luvigel^® FIT UP Presentation

Luviquat^® Supreme AT 1 Presentation

Luviset^® Clear AT 3 Presentation

Luviset^® One Presentation

Myritol^® 331 Presentation

PatcH2O^® Presentation

Plantasil ^® 4V Presentation

Plantasil^® Micro Presentation

Puricare^® Presentation

Purisoft^® Presentation

Replexium^® Presentation

Slim-Excess^® Presentation

Tinovis^® GTC UP Presentation

Vit-A-Like^® Presentation

Z-COTE^® Simple Launch Presentation