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Power up your skin’s defenses with nutritious superfoods-based skincare.
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.
Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.
Find a restful, relaxing moment in your routine with the Nordic Beauty skincare trend.
Inner wellness shows on the outside, too — a mantra reflected in this 12-part hair and skincare routine inspired by Korean beauty.
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you.
Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.
Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.
Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.
Want to know more about the chemistry behind our beauty-boosting products? This is where you’ll find videos, presentations, links and other helpful downloads. Keep checking back for updates!
An all natural, do-it-yourself, customizable, mask concept - Naturally Mask
Regain 7 years’ younger skin in 21 days with Replexium® from BASF Care Creations. 60% of women wish they would look 5-10 years younger, and 80% expect that a quality skincare product would help them achieve this aspiration.*
BASF Personal Care introduces Cosmedia® Ace by Care Creations - a new innovative skin care ingredient that offers strong emulsifying properties with elegant textures and velvety skin after feel. This liquid dispersion polymer demonstrates a strong thickening ability across a broad PH range and can be added easily to any stage of a formulation, hot or cold.
At BASF Care Creations we understand the need for formulation expertise. In this video, we will take a trip back to basics and explore the use of Rheology Modifiers in thick styling products. Rheology modifiers are polymers commonly used in hair styling products to provide changes in product texture and thickening. This video will discuss the swelling mechanism of ionic and non-ionic polymers. Although we will discuss the macroscopic behavior of the polymer in the absence and presence of a neutralizer, we will also discuss the behavior of the polymers in the molecular level. The mechanisms will be illustrated by BASF thickening polymers in aqueous solutions. We will then highlight liquid dispersion polymers, or LDPs, ready-made blends of hydrophilic, swell-able polymer micro-particles; a lipophilic carrier; and an emulsifier. LDPs facilitate the cold-processing of emulsions by taking the “guess-work” out of mixing the correct ratios of emulsifiers, emollients, and thickeners. Similarly to thickening polymers, a sample BASF LDP product will be used to thicken an aqueous solution.
We developed Speci’Men™, a 100% natural and Ecocert approved Baobab leaf extract that reduces the accumulation of nonperforming versican, which contributes specifically to the health of men’s skin. The skin appears refreshed, skin tonicity is improved, signs of fatigue around the eyes and wrinkles are reduced.
Consumers the world over are looking for products that support beautiful, youthful skin. The active ingredient Dermagenist™ effectively reverses signs of aging and protects against lifestyle damage.
Collalift®18 truly rejuvenates the skin, invigorating it from within. Skin regains its harmony on the surface (reduced wrinkles and pores) and its vitality is stimulated from deep within.
RNAge™ controls the skin’s epigenetic pattern for balanced facial contours.
Naturally balanced skincare: the role of microorganisms in healthy skin represents one of today’s most promising areas of dermatological research.
Building with nature’s building blocks: genetic research points to huge potential for ingredients that are capable of reprogramming skin cells.
