Multicultural Beauty

Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.

Prior to the launch of our product, Moisture & Mattification for Melanated Skin, we wanted to speak with an expert on the Black skincare market. Kimberly Hairston-Hicks is a beauty industry veteran who launched her own skincare line for Black women, Good Beauté, because she knew there were consumer needs that were unmet in the market. We were lucky enough to sit down with Mrs. Hairston-Hicks, to learn about what drove her to start her own skincare brand designed for Black women, how she sees the beauty industry evolving, and what she believes is the future of Black beauty.

Consumers are calling for more personalized skincare that addresses issues unique to melanated skin. That’s a fancy way of saying we need targeted skincare ingredients and claims for Black consumers and all consumers of color. And it’s critical that products and ingredients proclaiming that they are for Black consumers are tested on and with Black consumers to demonstrate safety, efficacy, and acceptability. With all that in mind, let’s talk about formulating for healthy, hydrated and all-around beautiful melanated skin.

As more consumers share their stories of being underrepresented in and underserved by the beauty industry, the gap in personal care for melanin-rich skin is more pronounced than ever...