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When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.

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Additional Stories

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Beyond the basics of textured hair care

Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.

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Epispot™ for filter-free confidence

As Gen Z consumers embrace the #nofilter movement, skincare formulators can address their top skin concerns for an authentic confidence boost.

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Seeing the Unseen: The Expansion of Beauty for Body

In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.

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Rediscover the joy in beauty with playful skincare trends

As younger consumers prioritize happiness and sensory experiences, formulators have an opportunity to get creative with personal care products.

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This Valentine’s Day, love your self-care routine

Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.

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Diverse formulas for our diverse needs

We believe that diversity and inclusion should be celebrated in every office, in every community—and on every store shelf. You, and everyone else, deserve to walk down the beauty and personal care aisles and see you represented: your skin tone. Your hair texture. Your unique needs and preferences, available with high-quality ingredients and thoughtfully crafted blends. With that vision in mind, we at BASF are incredibly proud to present Harmony Blend. Harmony Blend is a breakthrough collection with quality and representation at the core, embracing the essence of textured hair and melanated skin.

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Re_Think Your Hero for Hair

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Unleash the power of “Better Together” ingredient combinations to create sunscreens that shine.

Peanut butter and jelly. Milk and cookies. Sand and sun. Some things are just better together than they are apart. That’s why BASF expert formulators have tested countless combinations of UV filters, chassis ingredients, and cosmetic actives to find the best balance between effective protection and a pleasant sensorial experience.

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