Magazine

Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.

Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.

Originally from Korea, the skincare trend “glass skin” creates a look of hydration with a natural, high-shine look. Today, many consumers are searching for how to create the ‘glass beauty’ look for hair and lip. Everyone from celebrities to tweens are incorporating this look into their everyday routine, making it impossible to miss.

Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.

As Gen Z consumers embrace the #nofilter movement, skincare formulators can address their top skin concerns for an authentic confidence boost.

In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.

As younger consumers prioritize happiness and sensory experiences, formulators have an opportunity to get creative with personal care products.

Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.