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North American portal for BASF Care Creations.
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Above view of a person sitting on a bed reading a magazine with notes and desserts nearby

Magazine

When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.

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Additional Stories

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Seanactiv™ for a more youthful, brighter eye contour

A new bioactive that targets multiple eye area concerns while simultaneously addressing the need for natural sourcing and health-boosting ingredients is here, and It’s called Seanactiv

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Purple shampoo Getty Images 1294479646

Shower me purple!

What's the 411 on purple shampoo? You may have seen purple shampoos on the shelf and wondered why would I want to wash my hair with such a bold color? Will it actually turn my hair purple? Many have wondered this. According to Google Trends, searches in the past year asking 'what is purple shampoo used for' have increased by 180%!

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Facial skin care with roses background

Bring the hot springs home with soothing skincare

Soothe and moisturize skin with Sacred Patch. Bottle up the benefits of rejuvenating hot springs with a skincare ingredient inspired by Japanese wellness traditions. Imagine taking a bath. Now imagine travelling to a remote island and stepping into a steaming, mineral-rich hot spring surrounded by the quiet beauty of nature...

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Naturally styled woman in a field

What’s in style? Clean hair styling formulations with proven results

Naturally, consumers want hair styling products with clean, natural ingredients and the same great performance. What’s better than leaving home with a flawlessly styled head of hair? It’s hard to improve on perfection, but scientists found a way. The latest hair styling trend is all about clean, natural ingredients in tested formulations.

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Net Zero CO2 Emissions by 2050

The transition toward a climate-friendly society remains a fundamental challenge of the 21st century. As an energy-intensive company, BASF has set itself an ambitious goal of climate neutrality by 2050. In doing so, we want to move forward as quickly as possible

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Supporting Communities Around the World with Sustainable Sourcing

BASF Care Chemicals active ingredients not only deliver powerful results for skin and hair, but they also positively impact communities around the world. Read on to learn more about the communities in Morocco and Vietnam who partner with BASF to produce the highest quality plant materials for BASF active ingredients in a safe, sustainable, and fair way.

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BASF's Commitment to Water, our most precious resource

Water: Our most precious resource

How can the beauty and personal care industry contribute to water conservation? Enable consumers to use less water by directly reducing the water content of formulations and providing fun, effective solutions to reduce the need to shampoo hair every day!

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Earth day, saving out green earth

Our Palm Commitment

In 2019, BASF, The Estée Lauder Companies and the Roundtable on Sustainable Palm Oil (RSPO) partnered with the civil society organization Solidaridad to promote sustainable palm oil and palm derivatives production in the district of Waykanan, Lampung, Indonesia.

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