Magazine

As Gen Z consumers embrace the #nofilter movement, skincare formulators can address their top skin concerns for an authentic confidence boost.

In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.

As younger consumers prioritize happiness and sensory experiences, formulators have an opportunity to get creative with personal care products.

Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.

We believe that diversity and inclusion should be celebrated in every office, in every community—and on every store shelf. You, and everyone else, deserve to walk down the beauty and personal care aisles and see you represented: your skin tone. Your hair texture. Your unique needs and preferences, available with high-quality ingredients and thoughtfully crafted blends. With that vision in mind, we at BASF are incredibly proud to present Harmony Blend. Harmony Blend is a breakthrough collection with quality and representation at the core, embracing the essence of textured hair and melanated skin.

Peanut butter and jelly. Milk and cookies. Sand and sun. Some things are just better together than they are apart. That’s why BASF expert formulators have tested countless combinations of UV filters, chassis ingredients, and cosmetic actives to find the best balance between effective protection and a pleasant sensorial experience.

Are you fully capitalizing on the hair color maintenance market? If not—or even if you’re unsure—you must read this. More than 75% of women in the United States color their hair.[i] The global market value of hair color/dye is expected to grow an astonishing 69% before 2027.[ii] That’s a lot of your hard-earned cash going into hair color. As you probably know if you’re on the hair dye bandwagon, industry experts