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North American portal for BASF Care Creations.
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Above view of a person sitting on a bed reading a magazine with notes and desserts nearby

Magazine

When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.

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Additional Stories

Care Creations talks the future of Black Skincare

Prior to the launch of our product, Moisture & Mattification for Melanated Skin, we wanted to speak with an expert on the Black skincare market. Kimberly Hairston-Hicks is a beauty industry veteran who launched her own skincare line for Black women, Good Beauté, because she knew there were consumer needs that were unmet in the market. We were lucky enough to sit down with Mrs. Hairston-Hicks, to learn about what drove her to start her own skincare brand designed for Black women, how she sees the beauty industry evolving, and what she believes is the future of Black beauty.

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Your go-to oral care fix in fresh, portable formats

Let’s take a look at some up-and-coming oral care formats to help you achieve all that goodness.

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BASF's RAMBUVITAL® nominated for a 2020 Beauty Award by CEW

RAMBUVITAL®, an extract from the rambutan seed, protects hair from pollution, improves its vitality, and increases scalp hydration. In vivo, the scalp was significantly more hydrated within one month (+31% vs placebo) and the hair appeared and felt healthier and shinier.

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Pet grooming has a bright future with big paws-ibilities

As pet adoptions rise, pet grooming formulators need natural, effective ingredients to meet demand for high-quality products. Consumers are beginning to scrutinize pet products as much as their own. That’s why BASF uses human grooming expertise to develop pet grooming solutions with nature’s finest raw materials, sustainably sourced ingredients and great performance. It’s all inspired by market trends.

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Woman smiling in mirror while checking her skin

Flexible formulas: Simple, clean formulas for the minimalist consumer

With everything going on in the world today, it just seems natural to start thinking about the things in life that really matter. Twelve step skin care routines can start to feel excessive. What’s a formulator to do when consumers are asking for less, not more?

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Woman looking at and twisting hair

Hair care routines for curly, coily, textured locks

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!

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A row of friends smiling and laughing

Style your smile with mild, natural oral care

Learn how APG surfactants make it possible to formulate mild and naturally-sourced oral care products with equivalent performance.

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Rigorous hand washing: What are we really washing away?

All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.

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