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When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.

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Additional Stories

Pet grooming has a bright future with big paws-ibilities

As pet adoptions rise, pet grooming formulators need natural, effective ingredients to meet demand for high-quality products. Consumers are beginning to scrutinize pet products as much as their own. That’s why BASF uses human grooming expertise to develop pet grooming solutions with nature’s finest raw materials, sustainably sourced ingredients and great performance. It’s all inspired by market trends.

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Flexible formulas: Simple, clean formulas for the minimalist consumer

With everything going on in the world today, it just seems natural to start thinking about the things in life that really matter. Twelve step skin care routines can start to feel excessive. What’s a formulator to do when consumers are asking for less, not more?

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Hair care routines for curly, coily, textured locks

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!

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Style your smile with mild, natural oral care

Learn how APG surfactants make it possible to formulate mild and naturally-sourced oral care products with equivalent performance.

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Rigorous hand washing: What are we really washing away?

All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.

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Itchy, oily or flaky? Try a scalp reset

Many U.S. adults have scalp issues, but personal care products can help by targeting the microbiome

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Hand Hygiene Formulation Support in Response to COVID-19

Lean on personal care formulation experts to help alleviate the shortage of soaps and sanitizers.

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Lead the charge to reformulate for 1,4-Dioxane limits

Stay ahead of New York State’s 1,4-dioxane ban with these tips for personal care product formulators

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