Introducing triple-power protection for colored hair

Are you fully capitalizing on the hair color maintenance market? If not—or even if you’re unsure—you must read this.

More than 75% of women in the United States color their hair.[i] The global market value of hair color/dye is expected to grow an astonishing 69% before 2027.[ii]

That’s a lot of your hard-earned cash going into hair color. As you probably know if you’re on the hair dye bandwagon, industry experts recommend as few as 4-6 weeks between dye sessions, with up to 8 weeks recommended between full dye sessions. A professional hair coloring session at a salon can set a consumer back $75 - $200+ (not including the tip). An at-home dye session is more affordable, ranging from $5 to $30, but takes valuable time and skill.

If you’re one of the millions carving out time and money to achieve and maintain your desired hair color, there is nothing more frustrating than watching a fresh, new dye job strip and fade after what feels like only a few days or washes. Ugh. It feels like money washing down the drain. Literally.

Introducing the Color Seal kit

The Color Seal kit from BASF is an industry breakthrough, offering three specially formulated products that are designed to be used in sequence to produce swoon-worthy results.

With the Color Seal kit you’ll resist fading, prolong your color, and protect your hair against damage.

It has never been simpler. Here’s a snapshot of the powerhouse ingredients in the Color Seal kit that everyone’s talking about:

Step 1: Color Secure Pre-Shampoo

Wait! Don’t shampoo yet! This is how you stop washing your money down the shower drain. Color Secure Pre-Shampoo from BASF provides a powerful shield to help keep colored hair from fading. It’s full of a top-tier list of scientifically formulated ingredients that deliver multiple benefits in one, easy-to-use product.

Dehyquart® Guar TC delivers strong color retention. Hair gets an extra boost of conditioning with Plantasil® Micro, an environmentally friendly, silicone-alternative conditioning agent. A vegan-alternative, low molecular weight protein, Gluadin® Kera-P LM, serves as an ideal alternative to keratin and offers deep micro-penetration for reduced hair surface damage and long-lasting strength. Verdessence™ Glucomannan rounds out the formula as an eco-friendly rheology modifier.

How to use: Apply to dry hair from root to tip. Leave in for 1-2 minutes, then rinse, followed by Color Shelter Cleansing Rinse.

Step 2: Color Shelter Cleansing Rinse

Now that your color-treated hair has a superpowered shield, it’s time to cleanse. But don’t be fooled by traditional shampoos. They often contain ingredients that quickly strip the color from your hair.

Color Shelter Cleansing Rinse does the opposite. This specialized rinse provides gentle yet effective cleansing, while minimizing color loss. How? Science. Here’s a look at some of the must-have ingredients:

Plantaren® 2000 N UP is an alkyl polyglucoside (APG®) surfactant, a non-ionic surfactant from renewable and plant-derived feedstocks that is readily biodegradable. It provides excellent color retention in rinse-off applications.

Plantapon® LGC Sorb NA is a mild anionic surfactant that has excellent foaming and sensory performance and also provides excellent color retention in the formula.

Euperlan® NL Pearl is a final complement to the formula. It’s a high-performance, cold processable opacifier and pearlizer made from naturally derived ingredients. It provides even more anti-breakage performance and makes your hair feel soft and supple. No more straw-like post-dye results!

How to use: After using the pre-shampoo, apply to wet hair, then lather and rinse. For best results, follow up with Color Guardian Spray.

Step 3: Color Guardian Spray

You want your hair to keep its color, look great, and stay healthy. Here’s the secret: this leave-in spray guards hair color and protects hair against UV damage.

This spray-and-go formula utilizes Luviquat® Supreme AT 1, a cationic styling polymer with strong hold and long-lasting performance. It includes both thermal protection and conditioning properties for maximum results.

Color Guardian Spray not only protects hair against damage, but also treats damage. Gluadin® Kera-P LM, a vegan-alternative microprotein, penetrates deep into the hair shaft to help refill and reload tresses with plant-based building blocks that help repair damage.

How to use: Spray liberally on dry or damp hair, making sure to give extra TLC to the ends. No rinse needed!

Together, the three-step Color Seal system is simple, convenient, and incredibly powerful. Don’t color your hair without it.