Strand Care – TLC from root to tip
Effortless glossy, nourished hair
Dry. Brittle. Frizz-prone. Constantly breaking.
Sound familiar? That’s the sound of your hair screaming out for some much-needed TLC.
You ask a lot of your hair, right? It gets pulled and twisted, blasted with hot air, scorched in the sun, dyed, straightened, curled, and wrestled—and you just want it to behave.
No, you want even more than that. You want your hair to look like a glossy and effortlessly pristine social media filter, with every strand in place. You want hair that works.
Maybe it seems like you’ve tried everything to get your hair to feel nourished and healthy. Maybe you don’t have the time or budget for a fancy, elaborate routine or regular treatments at a specialty salon. You have more important things to do.
You’re not alone. Many of us struggled to practice self-care during the pandemic, and that extends to our hair. Plus, hair loss was a common side effect of COVID-19, making many people even more self-conscious about their ‘do.
The hair care market is expected to grow at a CAGR of 6.6% between 2022 and 2027, meaning many people are looking for ways to resolve their hair issues right now.
Good news: a solution is here, and it couldn’t be simpler.
Current Trends
Two of the biggest trends in hair care are the easiest to use: hair elixir, and hair balm. Of course, not all elixirs and balms are made alike. Read on for two powerhouse formulations that can be combined for a lightning-fast routine with serious results. These formulations include two BASF products that are making waves (and curls, and glossy pin-straight locks, too), and consumers will love it.
Bring it on Hair Elixir
Damaged hair; meet premium care. Bring it on Hair Elixir is a breakthrough formulation that offers a list of benefits you have to experience to believe.
Prevent and treat hair damage with this deep, micro-penetrating formula. It delivers long-lasting strength and battles hair surface damage, thanks to the plant-derived protein Gluadin® Kera-P LM.
Plus, Bring it on Hair Elixir is as soothing as trip to a spa, featuring Scalposine® for ultimate scalp comfort. You’ll feel the soothing effect immediately, and it’ll keep delivering scalp bliss long after application.
As if that’s not enough, Dehyquart® Guar HP rounds out the formula with a high-conditioning performance that will keep your hair soft and supple.
You’d think you have to book an appointment (or three) for all these benefits, but all you need is a few drops of Bring it on Hair Elixir! Even better, it can be used on wet or dry hair. Just comb through gently and feel the TLC.
This is the Balm Hair Stick
Stick-based products are the latest craze in beauty and personal care, and This is the Balm Hair Stick is right on trend. This is the Balm Hair Stick is enriched with nourishing Cetiol® SoftFeel, a versatile, petroleum alternative made from 100% renewable ingredients. It also includes Cetiol® SB 45, a natural shea butter, which adds an extra dose of conditioning for swoon-worthy results.
That’s enough to send you running to click “purchase,” right? But we’re not done yet! This is the Balm Hair Stick also includes a unique combination of emollients including, Cegesoft® PS 6, Myritol® 331 N, and Cetiol® C 5 for luxurious softness.
This is the Balm Hair Stick is perfect for travel! Its earth-friendly packaging eliminates the water used in many nourishing hair formulas, making it lighter and more convenient to pack in your luggage.
Use This is the Balm Hair Stick whenever your roots or the ends of your hair need extra love. It can be applied directly to your hair, or you can soften a small amount of product in your hands and apply to roots or ends. Leave it on for 5-10 minutes, and then wash it out.
Together, these two formulas are a double dose of hair perfection, with fuss-free TLC from root to tip!
BASF delivers latest trends and in-demand ingredients that enhance your formulas and make your brand stand out from the competition. For more information or help with choosing the right ingredients for your formulations, contact your BASF representative or your local BASF distributor.
Related Formulations
Related Products
Gluadin® Kera-P LM
INCI: Hydrolyzed Vegetable Protein
Login to Request a Sample or View Full Details & ResourcesScalposine™
INCI: Glycerin (and) Water (and) Sarcosine
Login to Request a Sample or View Full Details & ResourcesDehyquart® GUAR HP
INCI: Guar Hydroxypropyltrimonium Chloride
Login to Request a Sample or View Full Details & Resources
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