It’s a fact we all know to be true: beauty news never sleeps. With so many new ingredients, products, and trends emerging every day, keeping in the know can be a challenge. Fortunately, innovators at BASF are here to give you the inside scoop. Every quarter, Trending Formulas Now will feature our most interesting and innovative formulas that can’t be missed.
Trending Formulas Now
Ground-breaking trends, formulas, and concepts — now!
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4th Quarter 2024
Gentleman Essentials: Level up your grooming game
#Movember is the perfect time for gentlemen to level up their grooming game and BASF is here to help with the latest Q4 2024 Trending Formulas Now: "Gentleman Essentials."
Men's grooming trends are evolving rapidly, with a growing focus on self-care, sustainability, and personalized products. Today’s gentlemen are increasingly aware of the importance of maintaining not just their facial hair but their overall skin, hair, and scalp health. There's a noticeable shift towards natural and clean ingredients, reflecting a broader cultural movement toward wellness and sustainability. Men are also embracing grooming rituals as a form of self-expression, exploring various styles and products that align with their individual identities.
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3rd Quarter 2024
Reflect Beauty: Add summer’s shine to your routine
Glass beauty is a natural, high-gloss look that will add summer’s shine to your routine. Originally from Korea, the skincare trend “glass skin” creates a look of hydration with a natural, high-shine look. Today, many consumers are searching for how to create the ‘glass beauty’ look for hair and lip. Everyone from celebrities to tweens are incorporating this look into their everyday routine, making it impossible to miss.
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2nd Quarter 2024
Playful Care - Rediscovering the Joy in Beauty
As younger consumers prioritize happiness and sensory experiences, formulators have an opportunity to get creative with personal care products.
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3rd Quarter 2023
Harmony Blend - Diverse formulas for our diverse needs
We believe that diversity and inclusion should be celebrated in every office, in every community—and on every store shelf. You, and everyone else, deserve to walk down the beauty and personal care aisles and see you represented: your skin tone. Your hair texture. Your unique needs and preferences, available with high-quality ingredients and thoughtfully crafted blends. With that vision in mind, we at BASF are incredibly proud to present Harmony Blend. Harmony Blend is a breakthrough collection with quality and representation at the core, embracing the essence of textured hair and melanated skin.
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2nd Quarter 2023
Introducing triple-power protection for colored hair
If you’re one of the millions carving out time and money to achieve and maintain your desired hair color, there is nothing more frustrating than watching a fresh, new dye job strip and fade after what feels like only a few days or washes. Ugh. It feels like money washing down the drain. Literally. With the Color Seal kit you’ll resist fading, prolong your color, and protect your hair against damage.
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1st Quarter 2023
Strand Care – TLC from root to tip
Dry. Brittle. Frizz-prone. Constantly breaking.
Sound familiar? That’s the sound of your hair screaming out for some much-needed TLC.
You ask a lot of your hair, right? It gets pulled and twisted, blasted with hot air, scorched in the sun, dyed, straightened, curled, and wrestled—and you just want it to behave.
No, you want even more than that. You want your hair to look like a glossy and effortlessly pristine social media filter, with every strand in place. You want hair that works.
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4th quarter 2022
Oil-based beauty – The ultimate luxury for skin and hair
With how often we work to remove oils from our hair and skin, it may surprise you to hear that there’s a long history of using oils in beauty care. Olive oil was used in Egypt as a moisturizer and cleanser since the time of the Pharaohs, and hair oiling has been a tradition in India to keep hair strong and hydrated for over 5,000 years.
There’s a misconception that adding oils can make your hair and skin feel unpleasantly oily or cause breakouts. The assumption is that oils are only good for those who have very dry skin or hair. The reality is that your skin and hair are too complex to only be described as “oily” or “dry.” Like many things in our bodies they work as system, and oil is a key component.
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3rd Quarter 2022
Vivid Smile – Day and Night Care
It’s said that the first thing someone notices about a person is their smile. Are you doing everything you can to prepare your teeth for that first impression? We all know that we should brush after meals and floss daily, but there’s more that you can do to keep your teeth healthy and shiny. Like our hair and skin, there’s more that goes into the health of our teeth than meets the eye.
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2nd Quarter 2022
Breakdown & Breakthrough: Targeted formulas to reveal your best skin and hair.
If you’ve ever cultivated a garden, you know that it all starts with the soil. It’s impossible to grow a seed in bad ground. The principle is the same for fostering your natural beauty: great hair and skin only grows when their foundation is well cared for…
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1st Quarter 2022
Copy and our Paste - Greener “paste” formulas for a more sustainable future you can use today.
You’ve no doubt heard the conventional ways of saving the Earth: don’t litter, always recycle, and walk or use public transportation instead of driving. They’re all excellent steps to take, but for the more eco-conscious, there’s a lot more that we can do to be greener. People today are deciding they need to make a change...
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