Can a skincare routine make you happy? Happiness is one of the purest emotions we experience as humans, but it’s notoriously difficult to describe or quantify.
Countless studies have tried to measure happiness and its connections to factors like relationships, work, age, health, stress, spirituality, hobbies, and even pet ownership. As happiness becomes a greater concern for Gen Z and millennial consumers, many are looking for ways to take more direct control over their feelings of happiness.
One of the key outlets used by consumers is self-care in areas such as beauty, wellness, skincare, and hair care, which is where your formulations come in.