Men's Care

Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.

What’s with all the beards? A study shows that since the COVID-19 pandemic began, 40 percent of men aged 18–64 have grown facial hair. It’s become a new reality of lockdown and work-from-home routines. And while beards are a symbol of low-maintenance life, consumers still want help taking care of their facial hair. Whether you’re rocking a goatee, a mustache or a full-blown forest, it’s important to use the right products for healthy, shiny facial hair. New ingredients for beard care formulations are here to help consumers release their inner lumberjack.