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Beauty in Chemistry

BASF personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

We hear the buzz, and we can help you start one, too.

Scientific solutions in beakers with a plant leaf behind them

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Verdessence, the beauty of biopolymers in personal care

Verdessencerce Getty Images 1312074499

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Let’s STICK it to sun damage!

Simply Zinc formulas, give sunshine

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Tailored Hair Care for Her Curls and Coils Concept

Woman holding her curly hair

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: A ‘greener’ pearlizer, from start to finish

Header euperlan nl Getty Images 514382627

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Taking AP/Deo to New Heights

Ap deo arm
Img header product verdessence ricetouch

The beauty of biopolymers in personal care

Designed for natural products, a new line of biopolymers offers sustainability benefits and effective performance

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A ‘greener’ pearlizer, from start to finish

While it's unquestionably important to create hair care products that are high-quality and effective, the impact of those beauty care products isn't exclusive to what you see in the mirror. There's more to tell about the ingredients used, like what happens after your shampoo is washed down the drain. The bigger perspective on "green" beauty, includes a product's whole life cycle.

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Strand Care – TLC from root to tip

Dry. Brittle. Frizz-prone. Constantly breaking. Sound familiar? That’s the sound of your hair screaming out for some much-needed TLC. You ask a lot of your hair, right? It gets pulled and twisted, blasted with hot air, scorched in the sun, dyed, straightened, curled, and wrestled—and you just want it to behave. No, you want even more than that. You want your hair to look like a glossy and effortlessly pristine social media filter, with every strand in place. You want hair that works. Maybe it seems like you’ve tried everything to get your hair to feel nourished and healthy. Maybe you don’t have the time or budget for a fancy, elaborate routine or regular treatments at a specialty salon. You have more important things to do.

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Oil Based Beauty – The ultimate luxury for skin and hair

There’s a misconception that adding oils can make your hair and skin feel unpleasantly oily or cause breakouts. The assumption is that oils are only good for those who have very dry skin or hair. The reality is that your skin and hair are too complex to only be described as “oily” or “dry.” Like many things in our bodies they work as system, and oil is a key component.

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Day or night, support your teeth for a healthier, shinier smile

It’s said that the first thing someone notices about a person is their smile. Are you doing everything you can to prepare your teeth for that first impression? We all know that we should brush after meals and floss daily, but there’s more that you can do to keep your teeth healthy and shiny can require more than just a dedicated brushing schedule. Like our hair and skin, there’s more that goes into the health of our teeth than meets the eye.

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