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Beauty in Chemistry

BASF personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

We hear the buzz, and we can help you start one, too.

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Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Breath in, breath out, all about Adaptogens!

+ All about Adaptogens
BASF Adaptogens for Personal Care formulation

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Tailored Hair Care for Her Curls and Coils Concept

+ Exclusively HerCare, read more
Woman holding her curly hair

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Soothe and moisturize skin with Sacred Patch

+ Lean on personal care formulation experts, read more
Sacred Patch - BASF Care Creaions product

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Taking AP/Deo to New Heights

+ Targeting AP/DEO, read more
Ap deo arm

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: When consumers are asking for less?

+ What’s a formulator to do? Flexible Formulas: read more
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News

BASF and StitchCrew support emerging entrepreneurs with Inclusive Beauty Accelerator program

BASF, a leading supplier and innovator in the global personal care industry, announced its collaboration with StitchCrew, an organization serving early-stage entrepreneurs, to launch the Inclusive Beauty Accelerator. The program will provide a learning platform and business opportunities for the next generation of leaders in the beauty industry committed to creating innovative, inclusive products.

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The Future of Inclusive Beauty
News

BASF, OUAI, and Sundial discuss the “Future of Inclusive Beauty”

BASF's Andrew Miller, Marketing Manager for Hair, Body and Oral Care, North America, sat down with Ni'Kita Wilson, Vice President of Product Development at OUAI and Stacie Smith, Marketing Director, Sundial Brands to discuss “The Future of Inclusive Beauty.”

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BASF C21 002 Introduction Screen

Enameguard™

Enameguard is the most recent addition to BASF’s oral care portfolio, which includes surfactants, so...

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Passport to Textured Hair Ingredients & Solutions

By and large, today’s beauty industry has been built without curly hair in mind. Straight hair has taken the center stage in everything from the models we see, the hair products we know, or the hairstyles we’re expected to wear.

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Supporting Communities Around the World with Sustainable Sourcing

BASF Care Chemicals active ingredients not only deliver powerful results for skin and hair, but they also positively impact communities around the world. Read on to learn more about the communities in Morocco and Vietnam who partner with BASF to produce the highest quality plant materials for BASF active ingredients in a safe, sustainable, and fair way.

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Skin-mimicking tech adds pollution protection to your skincare lineup

Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.

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Woman facing into sun holding her wavy hair

Itchy, oily or flaky? Try a scalp reset

Many U.S. adults have scalp issues, but personal care products can help by targeting the microbiome

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Feel Free to Copy our Paste!

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