Beauty in Chemistry

By and large, today’s beauty industry has been built without curly hair in mind. Straight hair has taken the center stage in everything from the models we see, the hair products we know, or the hairstyles we’re expected to wear.

BASF Care Chemicals active ingredients not only deliver powerful results for skin and hair, but they also positively impact communities around the world. Read on to learn more about the communities in Morocco and Vietnam who partner with BASF to produce the highest quality plant materials for BASF active ingredients in a safe, sustainable, and fair way.

Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.

The beauty aisle has been getting a bit greener the last few years. For good reason, too; rising climate awareness and a growing consumer concern about the sourcing of ingredients has pushed a rise in the purchase of natural and eco-friendly products. For a while, we’ve highlighted the growing attention on clean, quality beauty care, but there’s still a lingering question: what does “clean beauty” actually mean?

Dry. Brittle. Frizz-prone. Constantly breaking. Sound familiar? That’s the sound of your hair screaming out for some much-needed TLC. You ask a lot of your hair, right? It gets pulled and twisted, blasted with hot air, scorched in the sun, dyed, straightened, curled, and wrestled—and you just want it to behave. No, you want even more than that. You want your hair to look like a glossy and effortlessly pristine social media filter, with every strand in place. You want hair that works. Maybe it seems like you’ve tried everything to get your hair to feel nourished and healthy. Maybe you don’t have the time or budget for a fancy, elaborate routine or regular treatments at a specialty salon. You have more important things to do.