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Beauty in Chemistry

BASF personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

We hear the buzz, and we can help you start one, too.

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Scientific solutions in beakers with a plant leaf behind them

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: When consumers are asking for less?

+ What’s a formulator to do? Flexible Formulas: read more
Woman smiling in mirror while checking her skin

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Tailored Hair Care for Her Curls and Coils Concept

+ Exclusively HerCare, read more
Woman holding her curly hair

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Hand Hygiene Formulation Support in Response to COVID-19

+ Lean on personal care formulation experts, read more
Washing soapy hands under sink

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Itchy, oily or flaky? Try a scalp reset

+ Targeting the microbiome, read more
Woman facing into sun holding her wavy hair

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Lead the charge to reformulate for 1,4-Dioxane limits

+ New York State’s 1,4-Dioxane ban, read more
Gold balance scales with old books behind
The Future of Inclusive Beauty
News

BASF, OUAI, and Sundial discuss the “Future of Inclusive Beauty”

BASF's Andrew Miller, Marketing Manager for Hair, Body and Oral Care, North America, sat down with Ni'Kita Wilson, Vice President of Product Development at OUAI and Stacie Smith, Marketing Director, Sundial Brands to discuss “The Future of Inclusive Beauty.”

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Videos and Webinar Replays

Gluadin® Kera-P LM Video

Learn more about Gluadin® Kera-P LM benefits in this video. Gluadin® Kera-P LM is suitable for hair care products which require effective repair and restructuring benefits.

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woman lying relaxed in a field of plants

Skin-mimicking tech adds pollution protection to your skincare lineup

Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.

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Woman facing into sun holding her wavy hair

Itchy, oily or flaky? Try a scalp reset

Many U.S. adults have scalp issues, but personal care products can help by targeting the microbiome

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Woman looking at and twisting hair

Hair care routines for curly, coily, textured locks

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!

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Washing soapy hands under sink

Hand Hygiene Formulation Support in Response to COVID-19

Lean on personal care formulation experts to help alleviate the shortage of soaps and sanitizers.

+ More
Gold balance scales with old books behind

Lead the charge to reformulate for 1,4-Dioxane limits

Stay ahead of New York State’s 1,4-dioxane ban with these tips for personal care product formulators

+ More
Above view of a person sitting on a bed reading a magazine with notes and desserts nearby

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