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Beauty in Chemistry

BASF personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

We hear the buzz, and we can help you start one, too.

Scientific solutions in beakers with a plant leaf behind them

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: When consumers are asking for less?

Woman smiling in mirror while checking her skin

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Tailored Hair Care for Her Curls and Coils Concept

Woman holding her curly hair

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Hand Hygiene Formulation Support in Response to COVID-19

Washing soapy hands under sink

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Itchy, oily or flaky? Try a scalp reset

Woman facing into sun holding her wavy hair

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Lead the charge to reformulate for 1,4-Dioxane limits

Gold balance scales with old books behind
woman lying relaxed in a field of plants

Skin-mimicking tech adds pollution protection to your skincare lineup

Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.

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Woman wearing mask and gloves

New norms: How 2020 redefined beauty

Let’s take a look at the big topics on everyone’s minds today, how they affect the personal care industry, and how formulators and suppliers can work together to address consumer needs. Learn how COVID-19 brought stronger, simpler skincare!

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Woman looking at and twisting hair

Hair care routines for curly, coily, textured locks

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!

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Washing soapy hands under sink

Hand Hygiene Formulation Support in Response to COVID-19

Lean on personal care formulation experts to help alleviate the shortage of soaps and sanitizers.

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Gold balance scales with old books behind

Lead the charge to reformulate for 1,4-Dioxane limits

Stay ahead of New York State’s 1,4-dioxane ban with these tips for personal care product formulators

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Above view of a person sitting on a bed reading a magazine with notes and desserts nearby

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