Beauty in Chemistry

Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.

We believe that diversity and inclusion should be celebrated in every office, in every community—and on every store shelf. You, and everyone else, deserve to walk down the beauty and personal care aisles and see you represented: your skin tone. Your hair texture. Your unique needs and preferences, available with high-quality ingredients and thoughtfully crafted blends. With that vision in mind, we at BASF are incredibly proud to present Harmony Blend. Harmony Blend is a breakthrough collection with quality and representation at the core, embracing the essence of textured hair and melanated skin.

Designed for natural products, a new line of biopolymers offers sustainability benefits and effective performance

While it's unquestionably important to create hair care products that are high-quality and effective, the impact of those beauty care products isn't exclusive to what you see in the mirror. There's more to tell about the ingredients used, like what happens after your shampoo is washed down the drain. The bigger perspective on "green" beauty, includes a product's whole life cycle.

Dry. Brittle. Frizz-prone. Constantly breaking. Sound familiar? That’s the sound of your hair screaming out for some much-needed TLC. You ask a lot of your hair, right? It gets pulled and twisted, blasted with hot air, scorched in the sun, dyed, straightened, curled, and wrestled—and you just want it to behave. No, you want even more than that. You want your hair to look like a glossy and effortlessly pristine social media filter, with every strand in place. You want hair that works. Maybe it seems like you’ve tried everything to get your hair to feel nourished and healthy. Maybe you don’t have the time or budget for a fancy, elaborate routine or regular treatments at a specialty salon. You have more important things to do.