Home page
Care Creations logo
North American portal for BASF Care Creations.
To visit our global site, please visit www.carecreations.basf.com
URL Successfully Copied!

You can now paste the url to easily share it

Main Content

Beauty in Chemistry

BASF personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

We hear the buzz, and we can help you start one, too.

+ View All Trends
Scientific solutions in beakers with a plant leaf behind them

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: When consumers are asking for less?

+ What’s a formulator to do? Flexible Formulas: read more
Woman smiling in mirror while checking her skin

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Tailored Hair Care for Her Curls and Coils Concept

+ Exclusively HerCare, read more
Woman holding her curly hair

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Hand Hygiene Formulation Support in Response to COVID-19

+ Lean on personal care formulation experts, read more
Washing soapy hands under sink

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Itchy, oily or flaky? Try a scalp reset

+ Targeting the microbiome, read more
Woman facing into sun holding her wavy hair

Beauty in Chemistry

Our personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair — and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

The Buzz: Lead the charge to reformulate for 1,4-Dioxane limits

+ New York State’s 1,4-Dioxane ban, read more
Gold balance scales with old books behind
Sun juan brito artcle
News

A look behind the screen: How to make an SPF50 sun care product

With more consumer education surrounding the dangers of sun exposure, demand is high for products providing maximum protection. BASF's scientist Juan Brito, provides his top tips for formulating an SPF50 sun care product in this article in Cosmetics Business.

+ View More
Mon, Jun 07, 2021 9th TRI Conference
Event

TRI's 9th Annual (Virtual) Conference on Applied Hair Science

Join us at TRI for the week of June 7th - 11th as BASF sponsors the first on-line version of the International Conference on Applied Hair Science. This conference will be live streamed. All the presentations will also be available to attendees on play-back on the conference website and the TRI Library.

+ View More
Gold balance scales with old books behind
Videos and Webinar Replays

Get ready: New 1,4-Dioxane requirements go in to effect Jan 1, 2022*

Join us for a legislative update on 1,4-Dioxane rules for personal care products, plus get tips on how to make your formulas compliant using the BASF Flex portfolio and 1,4-Dioxane calculator

+ View More
woman lying relaxed in a field of plants

Skin-mimicking tech adds pollution protection to your skincare lineup

Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.

+ More
Woman wearing mask and gloves

New norms: How 2020 redefined beauty

Let’s take a look at the big topics on everyone’s minds today, how they affect the personal care industry, and how formulators and suppliers can work together to address consumer needs. Learn how COVID-19 brought stronger, simpler skincare!

+ More
Woman looking at and twisting hair

Hair care routines for curly, coily, textured locks

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!

+ More
Washing soapy hands under sink

Hand Hygiene Formulation Support in Response to COVID-19

Lean on personal care formulation experts to help alleviate the shortage of soaps and sanitizers.

+ More
Gold balance scales with old books behind

Lead the charge to reformulate for 1,4-Dioxane limits

Stay ahead of New York State’s 1,4-dioxane ban with these tips for personal care product formulators

+ More
Above view of a person sitting on a bed reading a magazine with notes and desserts nearby

View All Articles