![Nordic 2](/images/page_headers/_homePageSliderImage/nordic-2.jpg)
Global Beauty
Radiant beauty from within — plus glowing skin
Inspired by beauty rituals from around the world, this collection of inviting trends and formulations takes you from the restful warmth of Nordic hygge to the precision and care of a 12-part skin and hair routine inspired by Korean beauty.
Global Beauty Stories
![Getty Images 73224088](/images/page_headers/_basfSmartBlockLarge/GettyImages-73224088.jpg)
Inner wellness for outer beauty: Skin & hair self-care in 12 stages
Can you feel the love? Explore this 12-part skincare routine (or mix and match!) for a Korean beauty-inspired approach to wellness and self-care.
+ More![Woman With Devices](/images/page_headers/_basfSmartBlockLarge/woman-with-devices.jpg)
Is it time to update your skincare routine?
Whether it’s boring, irritating or just plain ineffective, your skincare routine might need an update. These Nordic beauty tips will help you enjoy the process and see better results.
+ More![AP-DEO headimage](/images/block_images/_basfSmartBlockLarge/GettyImages-499108393-2.jpg)
Taking AP/Deo to New Heights
Consumers are increasingly interested in personal care products that are not only effective, but also provide them with a sense of well-being and comfort, which is why the AP/Deo market continues to grow globally.
+ More![Nordic Main Image Placement](/images/page_headers/_basfSmartBlockLarge/nordic-main-image-placement.jpg)
The subtle magic of Nordic skin and hair care
The wellness world is buzzing about two Nordic lifestyle concepts that prioritize balance and rest: they’re called hygge and lagom. What does that mean for your skincare routine?
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The beauty of biopolymers in personal care
Designed for natural products, a new line of biopolymers offers sustainability benefits and effective performance
+ MoreGlobal Beauty Formulations
![Priming Stick](/images/page_headers/_basfSmartBlockMedium/priming-stick.jpg)
Bare Canvas Priming Stick
+ More![Translucent Creme](/images/page_headers/_basfSmartBlockMedium/translucent-creme.jpg)
Translucence Creme
+ More![Mist](/images/page_headers/_basfSmartBlockMedium/mist.jpg)
Rose Water Replenishing Mist
+ More![Scrub](/images/page_headers/_basfSmartBlockMedium/scrub.jpg)
Clarifying Facial Scrub
+ More![Essence](/images/page_headers/_basfSmartBlockMedium/essence.jpg)
Aligning Moisturizing Essence
+ More![Getty Images 490639474 With Extra Blank](/images/block_images/_basfSmartBlockMedium/GettyImages-490639474-with-extra-blank.jpg)
Hygge Lip Balm
+ More![Cozy Mask](/images/page_headers/_basfSmartBlockMedium/cozy-mask.jpg)
Cozy Up Hair Mask
+ More![I Stock 665444476 Smaller](/images/page_headers/_basfSmartBlockMedium/iStock-665444476-smaller.jpg)
Invigorating Cypress Gel
+ More![Rsz Gettyimages 119470995](/images/block_images/_basfSmartBlockMedium/rsz_gettyimages-119470995.jpg)