Trend 2: Sun protection for active lifestyles
Long stretches of time spent outdoors comes with prolonged exposure to the sun. Even in winter, UV rays can damage skin cells, which can cause sunburn or visible changes attributed to aging. Changes to the skin’s appearance can include spots, freckles, and hyperpigmentation.
This effect is compounded in snowy conditions — fresh snow actually reflects more UV radiation than water, and clouds can only reduce UV levels by about 50%, meaning skin is at risk of damage even on cold or cloudy days. Hiking and mountain sports such as skiing come with more risk, as UV levels increase at higher elevations.
As consumers recognize the need for continuous UV protection throughout the year, in any climate or temperature, they look for products that hold up to their level of activity.
Flexible ways to formulate sun care products
To help you deliver year-round sun protection, BASF chemists created a naturally derived liquid dispersion of zinc oxide called Z-COTE® Sheer. With its versatility and low-whitening effect, it enables you to create highly effective formulations that protect diverse skin tones.
To get you inspired, we created a formulation called Light and Airy SPF. It lives up to its name by offering effective, lightweight protection for daily wear anytime of year.
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