Hair and Scalp Care
Hair Prevention
Prolongs the benefits of hair removal treatments.
Hair Prevention Stories
Hair Prevention
Hair care routines for curly, coily, textured locks
Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!
+ More
Hair Prevention
What’s in a label? The curly girl knows
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
+ MoreHair Prevention Trends
Hair Prevention Formulations
Hair Prevention
Skip the ‘poo Co Wash
+ More
Hair Prevention
Wake Up Curls Deep Conditioning Mask
+ More
Hair Prevention
Style-Locked Setting Mist
+ More
Hair Prevention
Conditioned + Defined Curl Cream
+ More
Hair Prevention