You can always make a case for dessert-themed beauty products. From your classic cherry lip balm to your birthday cake body butter all the way to your vanilla milkshake shampoo, there’s something about a rich, sugary fragrance that feels decadent and fun.
Scent is just the beginning, though. Skincare companies have caught on to our fascination with delicious sweets, and now they’re pairing it with our need for a good tactile experience. In other words, we naturally gravitate towards products that feel good to the touch — from the first time you open the container to the moment you apply the product, plus the after-feel it leaves several minutes later.
BASF has been tinkering with pleasant textures for years, and they recently set out to indulge your sweet tooth. The result was a line of skincare formulations with textures inspired by our favorite desserts.
Here’s what you can expect from these skin-nourishing (strictly non-edible!) treats.