Hair Enhancement

Gentlemen, get ready for the latest grooming trends

Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.

Dive into summer with Glass Beauty inspired trends for hair and lip

Originally from Korea, the skincare trend “glass skin” creates a look of hydration with a natural, high-shine look. Today, many consumers are searching for how to create the ‘glass beauty’ look for hair and lip. Everyone from celebrities to tweens are incorporating this look into their everyday routine, making it impossible to miss.

Beyond the basics of textured hair care

Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.

This Valentine’s Day, love your self-care routine

Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.

Re_Think Your Hero for Hair

AI enables natural peptide discovery, to unlock your defense against silent aging

What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.

BASF's RAMBUVITAL^® nominated for a 2020 Beauty Award by CEW

RAMBUVITAL®, an extract from the rambutan seed, protects hair from pollution, improves its vitality, and increases scalp hydration. In vivo, the scalp was significantly more hydrated within one month (+31% vs placebo) and the hair appeared and felt healthier and shinier.

Hair care routines for curly, coily, textured locks

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!

Clean cleansing is socially responsible — and in high demand

Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine

What’s in a label? The curly girl knows

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.

Love your locks with textured hair care

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.