Hair Enhancement
Improves hair strength and thickness.
Hair Enhancement Stories
This Valentine’s Day, love your self-care routine
Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.
+ MoreRe_Think Your Hero for Hair
+ MoreAI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ MoreBASF's RAMBUVITAL® nominated for a 2020 Beauty Award by CEW
RAMBUVITAL®, an extract from the rambutan seed, protects hair from pollution, improves its vitality, and increases scalp hydration. In vivo, the scalp was significantly more hydrated within one month (+31% vs placebo) and the hair appeared and felt healthier and shinier.
+ MoreHair care routines for curly, coily, textured locks
Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!
+ MoreClean cleansing is socially responsible — and in high demand
Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine
+ MoreWhat’s in a label? The curly girl knows
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
+ More