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Covid-19 Related Articles and Formulas
The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
Power up your skin’s defenses with nutritious superfoods-based skincare.
Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.
Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.
Find a restful, relaxing moment in your routine with the Nordic Beauty skincare trend.
Inner wellness shows on the outside, too — a mantra reflected in this 12-part hair and skincare routine inspired by Korean beauty.
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you.
Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.
Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.
Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.
For women with textured hair, every hair care ingredient matters. That’s why curly girls always do their homework on new products — and trust us, there’s always more homework to be done.
Discover a line of textured hair care products and formulations that combine up-and-coming trends — like naturally-sourced ingredients and time-saving hacks — to tackle the specific concerns of curly, coily and wavy-haired women. Read more...
Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!
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Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
+ More
Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.