Love your locks with textured hair care

These fresh formulations help you take care of those curls, girl

For women with textured hair, every hair care ingredient matters. That’s why curly girls always do their homework on new products — and trust us, there’s always more homework to be done.

Discover a line of textured hair care products and formulations that combine up-and-coming trends — like naturally-sourced ingredients and time-saving hacks — to tackle the specific concerns of curly, coily and wavy-haired women. Read more...

View our Exclusively HerCare Brochure here!

Textured Hair News & Events

Textured Hair

IMCD Beauty Academy featuring BASF Care Creations Video

On June 24th, our Technical Expert, Shawn Grimaldis, particpated in a Beauty Academy webinar with our distribution partner IMCD. During this webinar, Shawn and IMCD shared their knowledge on formulating unique styling products featuring natural ingredient solutions. In this video, you can see a model trying out the Conscious Curls Styling Gel formulation with excellent results!

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Mon, Jun 07, 2021

Textured Hair

TRI's 9th Annual (Virtual) Conference on Applied Hair Science

Join us at TRI for the week of June 7th - 11th as BASF sponsors the first on-line version of the International Conference on Applied Hair Science. This conference will be live streamed. All the presentations will also be available to attendees on play-back on the conference website and the TRI Library.

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Textured Hair

New England Society of Cosmetic Chemists - Trends in textured hair and new method development

Join the New England SCC Chapter at their first meeting of 2021 on March 25th - 12pm EST - Trends in textured hair and new method development - Speakers: Andrew Miller, BASF Marketing Manager-Hair, Body, and Oral Care, North America and Mythili Nori, BASF Senior Scientist Performance & Claims.

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Textured Hair Stories

Hair care routines for curly, coily, textured locks

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!

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Passport to Textured Hair Ingredients & Solutions

By and large, today’s beauty industry has been built without curly hair in mind. Straight hair has taken the center stage in everything from the models we see, the hair products we know, or the hairstyles we’re expected to wear.

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