About usIndustriesProductsHelp Center
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected
      Care 360° Portal
      Industries
      Personal Care North America

      Welcome to
      Personal Care North America

      Product Finder
      Visit and browse our complete Personal Care product catalog and get all the details on our portfolio.
      1. Go to Product Finder

      Beauty in Chemistry

      BASF personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair - and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

      We hear the buzz, and we can help you start one, too.

       View All Trends 

      Latest News 

      Featured Stories

      Videos
      Want to learn more about personal care ingredients and products by BASF Personal Care? Browse through our video library for more information.
      1. Read more
      Magazine
      When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.
      1. Read more
      D’lite®
      D’lite - Market understanding meets science
      Connect beauty trends to formulation to speed up innovation!
      1. Read more