Moisturization
Proper skin hydration helps to prevent aging, irritation, and damage, and is essential for healthy looking skin. Key elements include maintenance and strengthening of physiological barrier function, production of natural moisturizing factors, and stimulation of protective lipids.
Hydration
Proper maintenance of skin's moisturization.
Barrier Function
Repair and proper maintenance of the skin's stratum corneum.
Moisturization Stories
Gentlemen, get ready for the latest grooming trends
Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.
+ More
Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
+ More
Seeing the Unseen: The Expansion of Beauty for Body
In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.
+ More
This Valentine’s Day, love your self-care routine
Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.
+ More
Skin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ More
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More
Flexible formulas: Simple, clean formulas for the minimalist consumer
With everything going on in the world today, it just seems natural to start thinking about the things in life that really matter. Twelve step skin care routines can start to feel excessive. What’s a formulator to do when consumers are asking for less, not more?
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Rigorous hand washing: What are we really washing away?
All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.
+ More
Clean cleansing is socially responsible — and in high demand
Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine
+ More
DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ More
The subtle magic of Nordic skin and hair care
The wellness world is buzzing about two Nordic lifestyle concepts that prioritize balance and rest: they’re called hygge and lagom. What does that mean for your skincare routine?
+ More
Fight aging skin with this “superfruit” dynamic duo
Lychee and schisandra are like the one-two-punch of anti-aging skincare. Find out how these superfruits promote glowy, firm-looking skin.
+ MoreMoisturization Trends
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
+ More
Beauty brands: Clean up your act!
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.
+ More
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ More
Men's Care
+ MoreMoisturization Formulations
Bare Canvas Priming Stick
+ More
Gel2Oil Post-Wash Treatment
+ More
Moisture Restore Argan Conditioner
+ More
Nourishing No Foam Cleanser - Vintage Charm
+ More
Probiotic Moisture Lock - SPF 15
+ More
Translucence Creme
+ More
Good Morning Cream Protector
+ More
Papaya Sheet Mask
+ More
Nourishing Caviar Ampoule
+ More
Clarifying Facial Scrub
+ More
Aligning Moisturizing Essence
+ More
Hygge Lip Balm
+ More
Invigorating Cypress Gel
+ More
Just Right Micellar Oil Cleanser
+ More
FEELtastic Marshmallow Cream
+ More
Whipped Butter Gel
+ More
Fluffy Gelato Mask
+ More
Balm2Oil Undereye Night Treatment
+ More
Powder to Paste Cooling Mask Base
+ More
Micellar, Myface Cleansing Water
+ More
Spray-It! ZnO Moisturizing UV Protection (Theoretical SPF 30)
+ More
Cover-it! ZnO Tinted Moisturizer (Theoretical SPF 20)
+ More
Hydro-Balancing Body Lotion
+ More
Safe and Soft Hygiene Gel
+ More
All Purpose Hydrating Body Lotion
+ More
Urban Protection HydraGel Primer
+ More
City Slicker Detox Serum
+ More
Pollution Defense Daily Moisturizer
+ More
Balm2Powder
+ More
Gel2Oil
+ More
Yogurt Smoothie
+ More
Pudding Cream
+ More
Nourishing Caviar Ampoules
+ More
Mattifying Moisture Cream for Melanated Skin
+ More
Revitalizing Bi-phase Makeup Remover
+ More
After Sun Souffle
+ More
Honey Luxe Body Wash
+ More
Arctic Glide Aftershave
+ MoreMoisturization Products
Stories Related to Hydration
Gentlemen, get ready for the latest grooming trends
Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.
+ More
Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
+ More
Seeing the Unseen: The Expansion of Beauty for Body
In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.
+ More
This Valentine’s Day, love your self-care routine
Whether you’re spending Valentine’s Day alone or with a special someone, it’s a great time to show yourself some love with beautifully formulated personal care products.
+ More
Skin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ More
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More
Clean cleansing is socially responsible — and in high demand
Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine
+ More
DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ More
Fight aging skin with this “superfruit” dynamic duo
Lychee and schisandra are like the one-two-punch of anti-aging skincare. Find out how these superfruits promote glowy, firm-looking skin.
+ MoreTrends Related to Hydration
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
+ More
Beauty brands: Clean up your act!
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.
+ More
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ MoreFormulations Related to Hydration
Gel2Oil Post-Wash Treatment
+ More
Moisture Restore Argan Conditioner
+ More
Nourishing No Foam Cleanser - Vintage Charm
+ More
Probiotic Moisture Lock - SPF 15
+ More
Translucence Creme
+ More
Good Morning Cream Protector
+ More
Papaya Sheet Mask
+ More
Nourishing Caviar Ampoule
+ More
Clarifying Facial Scrub
+ More
Aligning Moisturizing Essence
+ More
Hygge Lip Balm
+ More
Invigorating Cypress Gel
+ More
Just Right Micellar Oil Cleanser
+ More
FEELtastic Marshmallow Cream
+ More
Whipped Butter Gel
+ More
Fluffy Gelato Mask
+ More
Powder to Paste Cooling Mask Base
+ More
Micellar, Myface Cleansing Water
+ More
Urban Protection HydraGel Primer
+ More
City Slicker Detox Serum
+ More
Pollution Defense Daily Moisturizer
+ More
Balm2Powder
+ More
Gel2Oil
+ More
Yogurt Smoothie
+ More
Pudding Cream
+ More
Nourishing Caviar Ampoules
+ More
Revitalizing Bi-phase Makeup Remover
+ More
After Sun Souffle
+ More
Honey Luxe Body Wash
+ More
Arctic Glide Aftershave
+ MoreProducts Related to Hydration
Stories Related to Barrier Function
Gentlemen, get ready for the latest grooming trends
Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.
+ More
Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
+ More
Skin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ More
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More
The subtle magic of Nordic skin and hair care
The wellness world is buzzing about two Nordic lifestyle concepts that prioritize balance and rest: they’re called hygge and lagom. What does that mean for your skincare routine?
+ MoreTrends Related to Barrier Function
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
+ More
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ MoreFormulations Related to Barrier Function
Bare Canvas Priming Stick
+ More
Probiotic Moisture Lock - SPF 15
+ More
Good Morning Cream Protector
+ More
Whipped Butter Gel
+ More
Fluffy Gelato Mask
+ More
Balm2Oil Undereye Night Treatment
+ More
Urban Protection HydraGel Primer
+ More
City Slicker Detox Serum
+ More
Pollution Defense Daily Moisturizer
+ More