A vanilla formulation with swappable toppings
As consumers de-clutter their shelves and pare down the skincare staples in their daily rotation, they become more discerning. They’ll be looking for products that pack multiple claims in one convenient package.
For formulators, that’s easier said than done, especially since consumers are used to having a wealth of options to choose from. Is it even viable to deliver these products, jam-packed with claims and offered in multiple varieties, within the quick time-frames the industry demands?
The short answer is yes. It’s all about having a flexible chassis formula that you can adjust as needed to meet evolving consumer needs. Think of it as an ice cream sundae: the vanilla is your base formulation, and you can customize it on the fly with whatever delicious toppings you choose. Need skin hydration and smoothing? A combo of anti-aging, natural ingredients and a whipped-butter texture? A chassis formula makes it easy to mix and match claims.
BASF has developed eight new chassis formulations as part of a concept called Flexible Formulas. These formulas are naturally derived with simple INCI lists, cost-effective pricing and a luxurious feel. BASF has also given formulators a head-start on additional options for personalization, allowing them to make it completely natural, suspend particles, create a lovely visual effect or add bioactives for additional claims.
When the time comes to load up your formulation sundae with the tasty claims consumers want, you’ll have BASF’s multifunctional ingredients and mild surfactants at your disposal.
