Growing trends and wagging tails
 | Pet ownership has risen steadily over the decades, and this year’s boom in adoptions spells a bright future for the pet grooming market. Some cities are even running out of adoptable pets. According to a 2019–2020 survey, 32 percent of pet owners say they spend more on their pet than they did a year ago. The numbers on general pet ownership are strong, too: a study by Mintel shows 67 percent of U.S. households own a pet. 63.4 million of those are dogs. The same study predicts a $7 billion market opportunity in the U.S. pet grooming industry this year. As pet grooming formulators, you must be hard at work. There’s a lot of demand to meet – not to mention very specific expectations from discerning pet parents. BASF has developed a line of safe, gentle and effective pet grooming formulations to help you do just that.
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