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Sensorial Textures: Elevate Your Product Journey

Product texture plays a crucial role in skincare, significantly influencing consumer perception and product effectiveness. Let’s find out more and what solutions can help you on your skincare journey!

Published On: 03/28/25

By focusing on the sensory aspects of skincare, products can be elevated from mere functional items to luxurious, pleasurable experiences that users look forward to each time they use it. Let’s learn more about how to elevate your sensorial experiences:

Binding Blocks Emulsifier Toolkit

From skincare products to high-performance personal care applications, emulsifiers are the fundamental component of formulation chassis. Our Binding Blocks Emulsifier Toolkit highlights our incredible emulsifier portfolio and now includes SENSORY data which showcases how different emulsifiers systems can provide different formulation aesthetics and experiences on the skin. Included in our kit:

  • Our award winning Emulgade Verde 10 MS – an EO-free green emulsifier building lamellar liquid crystals.
  • The naturally versatile Emulgade Verde 10 OL – a green and mild O/W emulsifier with great rheological benefits.
  • Our workhorse Emulgade PL 68/50 – a self-emulsifying system supporting skin’s natural functions.
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About 60% of U.S. consumers consider product texture to be a decisive factor when choosing skincare products, per NPD Group.
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Rheology Toolkit

Our Rheology Toolkit is the latest formulation kit added to our portfolio. Showcasing our extensive, natural-based Verdessence biopolymers, this kit contains four different formulations and highlights how novel selection of biopolymers can yield effective rheological benefits. The formulations include:

In the US, 55% of makeup users express interest in products that change texture when applying, per Mintel.

Tinomax CC Sensory Solution

Tinomax CC is a functionalized natural-based particle composed of calcium carbonate and hydroxyapatite that brings multi-functionality with significant sensory improvements to your formulation due to its homogeneous particle shaping. In addition, Tinomax CC enhances your UV protection supporting SPF and UVA efficiency via light birefringence, making it suitable for skincare and suncare applications.

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Contact us

To learn more on how you can advance your next formulations with science-backed ingredients, speak to a BASF Care Creations representative to request a sample.

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