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Seeing the Unseen: The Expansion of Beauty for Body

In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked.

Published On: 04/04/24

This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to bodycare.

According to Hall & Partners, 49% of Gen Z and Millennials are now more focused on finding simple pleasures in life. This can be translated to expanding self-care routines or starting new ones from head to toe and everything in between, bringing care to previously neglected areas.

Some consumers are turning to self-care as a way to navigate life’s challenges, embedding their strong desires into beauty routines, driving their product choices. This behavioral shift is focused on the products and beauty regimens that make consumers feel good about themselves and their bodies.

Did you know? 33% of Americans claim they were using body and hand care products more frequently than they were just a year ago. (WGSN, 2023.)

This trend is driving the beauty industry towards a shift in product design that takes product format and multi-functionality as a key parameter. The overarching desire for skin health and wellness are becoming an essential part of routines for bodycare as consumers demand more from these products. The "Skin-tentional" and "Multi-Flex" type consumers, take on a more intentional approach to product choices that focus on proven skincare benefits and ingredients for previously uncared for parts of the body.

Luxury bodycare as a treat. 63% of US adults say they enjoy splurging ont the items they want as a way to treat themselves (Source: Kantar Profiles/Mintel, Sptember 2023, Dyantata/Mintel, August 2023; KuRunData/Mintel, July 2023).

Addressing the needs of consumers at the center of this trends, product formulations are geared towards elevating the consumer's personal care routine and providing transformative effects resulting in a better skin appearance and overall feeling of wellbeing. This shift in product design reinforces the notion of prioritizing personal care and body health, making it an essential part of the overall wellness movement currently taking place in the beauty industry

71% of daycare/deodorant users in the US have tried or are interested in trying body lotions with popular facial skincare ingredients (Source: Kantar Profiles/Mintel, April 2022).

Here in our “Seeing the Unseen” product concept focusing on elevating beautycare routines for body:

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Authentically Balanced Face Lotion

Breakaway from unattainable perfection and welcome the embrace of your authentic self with confidence. Introducing the Authentically Balanced Face Lotion—a light emulsion formulated with Epispot™, a mattifying and skin perfecting solution designed to restore equilibrium to oily and blemish-prone skin. This active ingredient, sustainably sourced from Phoenix Flowers, offers a trifecta of benefits: restoring lipid balance, taming the microbiome, and amplifying antioxidant defenses empowering your skin. This formulation feels soft and lightweight on skin, thanks to Verdessence™ Tara, an excellent thickener that creates smooth and natural textures with a cushiony after feel. Embrace balance, embrace authenticity.

Neck & Décolleté Renewal Mask

Indulge in the ultimate self-care experience with the Neck & Décolleté Renewal Mask, a luxurious solution designed to rejuvenate and revitalize the delicate skin of your neck and décolleté. This renewing formula features a potent trio of active ingredients: RNAge®, Slim Excess®, and Lys’lastine®. Together, they support revitalization benefits enhancing skin suppleness, improving skin stretchability and combating the signs of aging to this often neglected area. This mask has a lavish texture and a powdery, velvety after feel thanks to Cosmedia® Gel CC, a multifunctional rheology modifier. Take some time for yourself and embrace skin renewal that extends beyond the face.

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Calming Chaga Underarm Toner

Rediscover your underarm with the Calming Chaga Underarm Toner, a fresh solution for your care routine. Indulge in the soothing and calming effects of this toner that will leave your underarms feeling cared for. Formulated with Inolixir® & Hyalurosmooth®, two adaptogenic bioactive ingredients that calm, reduce the appearance of redness, and provide moisturization for your delicate underarm skin. Infused with nourishing Seamollient™, an algae-based emollient that helps to replenish moisture levels, it ensures your underarms stay hydrated, soft, and supple throughout the day.

Total Body Powder Balm

Care for all-over your sensitive skin with the Total Body Powder Balm, our quick absorbing and deceptively rich balm-like emulsion. Formulated with Sacred Patch™, our innovative delivery system featuring Sacran, a precious megasugar derived from Japanese hot spring algae. This active hugs sensitive skin and provides intense moisturization with 5x more water attraction ability than skincare superstar hyaluronic acid. Formulated with two biopolymer powerhouses, Hydrasensyl® Glucan Green and Verdessence™ Xanthan, this formulation supports a healthy skin barrier and leaves your skin feeling powdery and dry.

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All Over Friction-Free Salve

The All Over Friction-Free Salve is the solution to prevent irritation in those body areas prone to rubbing or friction. Offering an enhanced sense of glide, this formulation features Phytosoothe® for added soothing and barrier support precisely where it's needed and complemented by Verdessence™ RiceTouch for a delightful powdery after feel. Not only is this salve effortlessly applied, but its smooth pickup and application ensures a pleasant overall experience.

Happy Scrubs Shapeable Exfoliator

Experience playful bliss with Happy Scrubs Shapeable Exfoliator. Formulated using gentle cleansers: Texapon® SFA UP PWD and Jordapon® SCI Powder. Biodegradable Cegesoft® Peel provides exfoliation for feet that feels like a day at the beach.

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The "Seeing the Unseen" trend in beauty and personal care is breaking barriers and expanding the horizons of self-care.

By shifting the focus to areas of the body that were previously overlooked, we are embracing a more holistic approach to beauty and well-being. From scalp to feet, every inch of our bodies deserves attention, care, and enhancement. As this trend continues to evolve, we can expect to see even more innovative products and routines that cater to these once-neglected areas, empowering individuals to embrace their beauty in its entirety.

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