You can now paste the url to easily share it
Glass beauty is a natural, high-gloss look that will add summer’s shine to your routine.
Originally from Korea, the skincare trend “glass skin” creates a look of hydration with a natural, high-shine look. Today, many consumers are searching for how to create the ‘glass beauty’ look for hair and lip. Everyone from celebrities to tweens are incorporating this look into their everyday routine, making it impossible to miss.
Summer is the perfect season to start incorporating “glass beauty” into your routine and a lip product is an easy place to start. Long gone are the trends of winter, such as matte lip.
The summertime breeze brings glazed lips that are juicy like citrus, dewy like morning grass, and glossy like a beachball in the pool. Unlike a matte lip, you’ll wear a refreshing and youthful look. The glass lip can be easily customized to fit your unique style, making it a trend everyone can take on. Either apply to bare lips to elevate a natural look or add on top of a bold lip color for the ultimate shine.
When it comes to achieving “glass beauty” in haircare, hair health is a jumping off point to unlock gorgeous, glossy glass hair, that looks like water. Skip the pool, this trend is inclusive to all hair types and textures, so dip your locks into this trend. With glass hair, you’ll sport a chic, polished, and sophisticated appearance that can be styled at home. This trend will also amplify the vibrancy of your hair color, showing off the richness of the tones like a summer sunset or sunrise over the water making everyone want to gaze a little longer.
Slide this Refreshing Hair Shine onto your locks and catch its reflection like the summer sunshine on the water. Indulge your hair in hydration and shine with the cascading effect from natural emollients Cetiol® OE and Cetiol® C5. These clear, fast spreading emollients are perfect for achieving silky hair without the use of silicones. This formula also features Cetiol® Ultimate, an ultra-fast spreading 100% renewable emollient which prevents the hair from feeling weighed down and heavy while achieving your desired glass hair.
It’s important to stay hydrated during the hot summer months. Soak your lips in Lemonade Lip Gloss to hydrate parched lips and seal in moisture. Our slick lip gloss, formulated with Myritol® 331 N, a modified coconut oil, is a medium spreading emollient that will glide seamlessly on your lips to provide moisture. While active ingredient Ultra Filling Spheres® C00487, containing water-loving hyaluronic acid and glucomannan, readily absorbs water to add that fast visible plumping appearance to your lips, to add to your fun summer vibes.
To show you how, we developed these refreshing formulations to keep your hair and lips hydrated and have you shining all summer long. Put on your summer visor and ready to reflect beauty with BASF.
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
As younger consumers prioritize happiness and sensory experiences, formulators have an opportunity to get creative with personal care products.
