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Diverse formulas for our diverse needs

Trending Formulas Now - Q3 2023

Published On: 09/13/23

This new, inclusive product set from BASF offers VIP treatment for melanated skin AND textured hair.

We believe that diversity and inclusion should be celebrated in every office, in every community—and on every store shelf. You, and everyone else, deserve to walk down the beauty and personal care aisles and see you represented: your skin tone. Your hair texture. Your unique needs and preferences, available with high-quality ingredients and thoughtfully crafted blends.

With that vision in mind, we at BASF are incredibly proud to present Harmony Blend. Harmony Blend is a breakthrough collection with quality and representation at the core, embracing the essence of textured hair and melanated skin.

Harmony Blend reflects our commitment to think beyond the lab. We’re perfectionists when it comes to ingredients and formulations, and we always operate with our brand partners and the end consumer in mind. We also strongly emphasize diversity and inclusion and have been named to the Inclusion Index by Diversity Best Practices, a division of Working Mother Media. We create solutions that amplify brands while enhancing and elevating the beauty that lies within a diverse community of consumers.

Empowered to be you

McKinsey reports that Black consumers spend more than $6.5 billion on beauty annually and are “three times more likely to be dissatisfied than non-Black consumers with their options for hair care, skincare, and makeup.”

That dissatisfaction is multifaceted, but McKinsey’s findings are clear: There’s a massive need and opportunity to better serve Black consumers and others who haven’t found what they’re looking for—and haven’t seen themselves—in the beauty and personal care aisles.

That’s precisely what Harmony Blend is for. Here’s a sneak peek at the buzzworthy collection. Whether we’re talking to you, a loved one, or your community of consumers, this is something everyone should know about.

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Untangle morning routines with Textured Care Detangling Spray

Streamline morning routines and give natural texture extra love with the Textured Care Detangling Spray—a faithful ally in nurturing, protecting, and enhancing locks. This multi-powered solution has been meticulously crafted with a deep understanding of the diverse needs of textured hair.

At the heart of the formula is Cosmedia® Triple C, a liquid dispersion polymer that works wonders in conditioning hair, making wet and dry combing a breeze. Say goodbye to tangles and knots! Two silicone-alternative emollients, Cetiol® C5, and Cetiol® OE, add luscious softness and a mesmerizing shine.

Revel in the radiance of melanated skin with Mattifying Moisture Cream

The second part of The Harmony Blend collection is the exquisite Mattifying Moisture Cream for Melanated Skin. This ultra-nurturing formula delivers hydration without leaving skin feeling greasy.

The secret behind our Mattifying Moisture Cream for Melanated Skin lies in its carefully curated blend of ingredients. Hydagen® Aquaporin, a cosmetic active ingredient, offers a much-needed boost of moisturization to your skin, ensuring it stays nourished and supple. Best of all, this moisture boost comes right along with a balanced, mattified complexion. That's thanks to Mat-XS® Bright, a botanical extract of Java tea, and Verdessence™ RiceTouch, a naturally derived rice starch. These ingredients work harmoniously to give skin a perfect matte finish.

To elevate the skincare experience, we've incorporated Verdessence™ Xanthan and Verdessence™ Alginate from our Verdessence biopolymers portfolio to provide natural thickening and enhanced sensory. Emulgade® Verde 10MS, our newest naturally-derived emulsifier, contributes to the cream's luxurious texture and enhance the overall sensory experience, turning an everyday skincare routine into a delightful ritual.

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Beauty worth celebrating

At the core of the Harmony Blend is a celebration of beauty in all its diverse forms. We believe beauty is not confined to a single standard; it's a kaleidoscope of textures, hues, and stories.

Through the Harmony Blend, we invite consumers to embark on a journey of self-expression and self-care that is as unique as they are. Our formulations aren't just products; they're a tribute to individuality, a reflection of your personal beauty, and a promise to celebrate the rich, complex tapestry of skin and hair worldwide.

BASF delivers the latest trends and in-demand ingredients that enhance your formulas and make your brand stand out from the competition. For more information or help choosing the right ingredients for your formulations, contact your BASF representative or your local BASF distributor.

+ To learn more about the Trending Formulas Now program or view past quarter formulations, Click Here

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