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Consumers are more eco-friendly than they were six months ago

You’ve no doubt heard the conventional ways of saving the Earth: don’t litter, always recycle, and walk or use public transportation instead of driving. They’re all excellent steps to take, but for the more eco-conscious, there’s a lot more that we can do to be greener. People today are deciding they need to make a change, and in a recent global survey, over half of participants said they are more eco-friendly than they were six months ago.

One way to be more green is to think about the environment and sustainability impact of what you buy. Using greener products makes for a greener life, so it’s natural to turn to your purchasing habits as a way to curtail the waste. If you did, you wouldn’t be alone: nearly half of respondents in a global survey said that eco-friendliness was something they considered before heading to the check-out line.

47% of respondents were likely to consider the eco-friendliness of a product before purchase (source: PwC Global Survey)

No haircare routine is done without conditioning

Everyone knows no haircare routine is done without conditioning, and BASF’s Nourishing Care Conditioning Paste has just the nourishing and moisturizing touch needed to keep hair soft and healthy. Featuring a combination of Cetiol® SB 45, a natural shea butter, along with Cetiol® Softfeel, a soft-solid petrolatum alternative, this formula leaves the hair feeling soft and healthy. The addition of a cationic emulsifier, Dehyquart® S-18 NA aids in easy combability and detangling while Cosmedia® Ultragel 300 acts as a stabilizing agent while also adding to the rich yet soft sensory profile. This silicone-alternative conditioning paste steers clear of ingredients that may cause further build up on hair, so detangling and combing is a breeze. And with a formula that is less than 35% water, it’s the finishing touch on a more sustainable beauty routine that will help you reduce your water footprint.

Both paste formulas are similar in consistency to toothpaste and neither are oily or greasy in feel. To use, we recommend you wet your hands prior to dispensing the product and rubbing the product between hands.