BASF, OUAI, and Sundial discuss the “Future of Inclusive Beauty”

In this video, you will hear insights on how can brands can stand out while designing products for all. Wilson, Smith and Miller outline the key tools brands must have to harness the relevance and growth potential of true inclusivity:

• Consumer knowledge and intimacy
• Giving voice to the underrep­resented
• Featuring represen­tation in marketing, R&D, supply chains and organiza­tional structures
• Innovating around unmet needs
• Being authentic

To access this free, can't-miss discussion for any brand seeking to innovate more holistically, visit GCI at the following link: The Future of Inclusive Beauty (gcimagazine.com)