Rheology Modifiers
At BASF Care Creations we understand the need for formulation expertise. In this video, we will take a trip back to basics and explore the use of Rheology Modifiers in thick styling products. Rheology modifiers are polymers commonly used in hair styling products to provide changes in product texture and thickening. This video will discuss the swelling mechanism of ionic and non-ionic polymers. Although we will discuss the macroscopic behavior of the polymer in the absence and presence of a neutralizer, we will also discuss the behavior of the polymers in the molecular level. The mechanisms will be illustrated by BASF thickening polymers in aqueous solutions. We will then highlight liquid dispersion polymers, or LDPs, ready-made blends of hydrophilic, swell-able polymer micro-particles; a lipophilic carrier; and an emulsifier. LDPs facilitate the cold-processing of emulsions by taking the “guess-work” out of mixing the correct ratios of emulsifiers, emollients, and thickeners. Similarly to thickening polymers, a sample BASF LDP product will be used to thicken an aqueous solution.
Back to Basics - Rheology Modifiers
At BASF Care Creations we understand the need for formulation expertise. In this video, we will take...
+ View Video & Full Details
APGs, the BASF’s all-round surfactant with proven mildness and 100% renewable feedstocks source.
BASF's Alkyl Polyglucosides (APG®) are a distinctive type of non-ionic surfactants that are made fro...
+ View Video & Full Details
Textured hair program
+ View Video & Full Details
Epispot Authentic Flawless Beauty
+ View Video & Full Details
Recapping the 2023 BASF Beauty Accelerator Program
The Inclusive Beauty Accelerator launched in 2022 to create opportunities that expand inclusion in t...
+ View Video & Full Details
Our climate protection goal
We work continuously to further reduce emissions from our production. We have set ourselves ambitiou...
+ View Video & Full Details
NYSCC Reimagine what Matters
+ View Video & Full Details
The Rambutan Program In Vietnam
BASF Beauty Creations is on the constant lookout for what nature can offer. We believe that its infi...
+ View Video & Full Details
Recapping the 2022 BASF Beauty Accelerator Program
During the 2022 Inclusive Beauty Accelerator, BASF, in partnership with Stichcrew, selected six foun...
+ View Video & Full Details
Social Spotlight Euperlan® NL Pearl
Euperlan® NL Pearl Questions & Answers...
+ View Video & Full Details