Rheology Modifiers
At BASF Care Creations we understand the need for formulation expertise. In this video, we will take a trip back to basics and explore the use of Rheology Modifiers in thick styling products. Rheology modifiers are polymers commonly used in hair styling products to provide changes in product texture and thickening. This video will discuss the swelling mechanism of ionic and non-ionic polymers. Although we will discuss the macroscopic behavior of the polymer in the absence and presence of a neutralizer, we will also discuss the behavior of the polymers in the molecular level. The mechanisms will be illustrated by BASF thickening polymers in aqueous solutions. We will then highlight liquid dispersion polymers, or LDPs, ready-made blends of hydrophilic, swell-able polymer micro-particles; a lipophilic carrier; and an emulsifier. LDPs facilitate the cold-processing of emulsions by taking the “guess-work” out of mixing the correct ratios of emulsifiers, emollients, and thickeners. Similarly to thickening polymers, a sample BASF LDP product will be used to thicken an aqueous solution.
Back to Basics - Rheology Modifiers
At BASF Care Creations we understand the need for formulation expertise. In this video, we will take...
+ View Video & Full Details
Traceable products made responsibly and sustainably
Nowadays, it matters more than ever to know the stories behind the ingredients, to understand their ...
+ View Video & Full Details
Reinventing the Wheel
To help with your textured hair formulation journey, BASF has created an easy-to-use tool that is th...
+ View Video & Full Details
Z-Cote Sheer
Introducing Z-COTE Sheer, protection for every body under the sun....
+ View Video & Full Details
BASF Care Creations Anthem Video
They say beauty is skin deep. But the reality is that beauty is far deeper…It takes seeing past the...
+ View Video & Full Details
Cetiol® SoftFeel Video-1
Get a glimpse of Cetiol® SoftFeel’s texture before it is applied to skin...
+ View Video & Full Details
Cetiol® SoftFeel Video 2
Take a closer look at how Cetiol® SoftFeel melts onto the skin...
+ View Video & Full Details
Project Pragati
The Pragati project has been launched to encourage and enable sustainable castor production. The goa...
+ View Video & Full Details