Gluadin^® WLM Benz

Microprotein for deep protection and repair

INCI: Hydrolyzed Wheat Protein

Modern lifestyles can cause stress to hair, and consumers are always looking for hair care products with verifiable efficacy. Gluadin^{^®}

WLM Benz penetrates deeply into hair fiber, strengthening, repairing and protecting hair from within. It is quickly absorbed and has been shown to reduce breakage by more than 80%. Thanks to anti-inflammatory properties, it also sooths the scalp. Derived from 100% natural, renewable feedstocks and approved by COSMOS, NATRUE and ECOCERT, Gluadin^{^®} WLM Benz adds highly appealing qualities to shampoos and conditioners for people who care for a healthy appearance and the environment.

Sustainability Benefits Modern lifestyles can cause stress to hair, and consumers are always looking for hair care products with verifiable efficacy. Gluadin® WLM Benz penetrates deeply into hair fiber, strengthening, repairing and protecting hair from within. It is quickly absorbed and has been shown to reduce breakage by more than 80%. Thanks to anti-inflammatory properties, it also sooths the scalp. Derived from 100% natural, renewable feedstocks and approved by COSMOS, NATRUE and ECOCERT, Gluadin® WLM Benz adds highly appealing qualities to shampoos and conditioners for people who care for a healthy appearance and the environment.

Applications

Skin Care

Cleanser

Sun Care

Mother and baby

Hair care

Shampoo and Conditioner

Styling product

Hair color

Bath and Body

Men

Skin care

Body care

Face Care

Self Tanning

Pet Care

Pet Care TSCA

Pet Care DSL

Stories

What’s in style? Clean hair styling formulations with proven results

Formulations

Anti-Pollution Hair Mask

Strengthening Styling Jelly

Disclaimer

While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, it is provided gratis and for your guidance only. Because many factors may affect processing or application /use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. NO WARRANTIES OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, OR THAT DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE. For more information visit us at www.personal-care.basf.com or www.carecreations.basf.com