Anti-Aging
Fight against wrinkles.
![Middle Age Woman](/images/page_headers/_homePageSliderImage/middle-age-woman.jpg)
Skin Surface
The surface of the skin is the most approached part of the daily beauty routine because men and women of all ages wish for perfect, smooth skin. BASF offers a wide range of ingredients that resurface, lift, and reduce the appearance of fine lines and wrinkles.
![Middle Age Woman](/images/page_headers/_homePageSliderImage/middle-age-woman.jpg)
Face Architecture
Over time, skin’s strength, resilience, and volume are depleted, so proper structure needs to be restored. Sculpt and define facial contours, replump skin density, and provide proper structural support for firmness and elasticity.
![Middle Age Woman](/images/page_headers/_homePageSliderImage/middle-age-woman.jpg)
Skin Defense
The first step in beauty care is protection. Skin must be shielded from aging accelerators such as UV rays, free radicals, enzyme degradation, glycation, and pollution.
![Middle Age Woman](/images/page_headers/_homePageSliderImage/middle-age-woman.jpg)
Even Skin Tone
Evenness of skin tone is a global need. Whether the concern is sallowness, redness, or hyper-pigmentation, consumers around the world are looking for a more even tone with minimized discoloration. Whatever your formulation needs, BASF can help.
![Middle Age Woman](/images/page_headers/_homePageSliderImage/middle-age-woman.jpg)
Anti-Aging News & Events
Anti-Aging Stories
![Level up background](/images/block_images/_basfSmartBlockLarge/384711/level-up-background.jpg)
Gentlemen, get ready for the latest grooming trends
Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.
+ More![Winter Article 001 resized](/images/block_images/_basfSmartBlockLarge/374980/Winter-Article-001-resized.jpg)
Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
+ More![Getty Images 936132382 resized](/images/block_images/_basfSmartBlockLarge/377422/GettyImages-936132382-resized.jpg)
Dive into summer with Glass Beauty inspired trends for hair and lip
Originally from Korea, the skincare trend “glass skin” creates a look of hydration with a natural, high-shine look. Today, many consumers are searching for how to create the ‘glass beauty’ look for hair and lip. Everyone from celebrities to tweens are incorporating this look into their everyday routine, making it impossible to miss.
+ More![COVER gettyimages 1387050886](/images/block_images/_basfSmartBlockLarge/366537/COVER-gettyimages-1387050886.jpg)
Epispot™ for filter-free confidence
As Gen Z consumers embrace the #nofilter movement, skincare formulators can address their top skin concerns for an authentic confidence boost.
+ More![Getty Images 2045605304](/images/block_images/_basfSmartBlockLarge/366874/GettyImages-2045605304.jpg)
Seeing the Unseen: The Expansion of Beauty for Body
In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.
+ More![Seanactiv bandw Getty Images 1271699292](/images/block_images/_basfSmartBlockLarge/seanactiv-bandw-GettyImages-1271699292.jpg)
Seanactiv™ for a more youthful, brighter eye contour
A new bioactive that targets multiple eye area concerns while simultaneously addressing the need for natural sourcing and health-boosting ingredients is here, and It’s called Seanactiv
+ More![Phytofirm 1360 image](/images/block_images/_basfSmartBlockLarge/Phytofirm-1360-480-1169688987.jpg)
Firm up with Fermentation in your Skincare Routine
Personal care formulators now have fermentation-based skincare solutions offering biotech-derived skin firmness and elasticity
+ More![woman lying relaxed in a field of plants](/images/block_images/_basfSmartBlockLarge/Mimiskin-1208292590.jpg)
Skin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ More![Getty Images 829563242](/images/block_images/_basfSmartBlockLarge/GettyImages-829563242.jpg)
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More![Lead Image Getty Images 1212821219](/images/block_images/_basfSmartBlockLarge/lead-image-GettyImages-1212821219.jpg)
Rigorous hand washing: What are we really washing away?
All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.
+ More![Getty Images 847026592](/images/page_headers/_basfSmartBlockLarge/GettyImages-847026592.jpg)
DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ MoreAnti-Aging Trends
![Treatment](/images/page_headers/_basfSmartBlockLarge/treatment.jpg)
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More![854725372 2048X2048](/images/page_headers/_basfSmartBlockLarge/GettyImages-854725372.jpg)
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More![I Stock 670815608](/images/page_headers/_basfSmartBlockLarge/iStock-670815608.jpg)
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More![Marine adjusted sml Getty Images 473291446](/images/block_images/_basfSmartBlockLarge/Marine-adjusted-sml-GettyImages-473291446.jpg)
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
+ More![Beautiful woman](/images/page_headers/_basfSmartBlockLarge/iStock-524817081.jpg)
Decode your skin’s secrets with epigenetics
Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.
+ More![Blond Pretty](/images/page_headers/_basfSmartBlockLarge/blond-pretty.jpg)
Beautiful skin: A timeless classic
Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.
+ More![BASF Adaptogens for Personal Care formulation](/images/block_images/_basfSmartBlockLarge/Resized-Adaptogens-GettyImages-1185051010.jpg)
Adaptogens
Adapt your skincare formulations to help your customers manage the stresses of the modern world.
+ More![Nordic 2](/images/page_headers/_basfSmartBlockLarge/nordic-2.jpg)
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ More![Shutterstock 344866250 mens trend](/images/block_images/_basfSmartBlockLarge/384868/shutterstock_344866250-mens-trend.jpg)
Men's Care
+ MoreAnti-Aging Formulations
![176985661 1024X1024](/images/page_headers/_basfSmartBlockMedium/176985661-1024x1024.jpg)
Gel2Oil Post-Wash Treatment
+ More![No Foam](/images/page_headers/_basfSmartBlockMedium/no-foam.jpg)
Nourishing No Foam Cleanser - Vintage Charm
+ More![Spf](/images/page_headers/_basfSmartBlockMedium/spf.jpg)
Probiotic Moisture Lock - SPF 15
+ More![Men Skin](/images/page_headers/_basfSmartBlockMedium/men-skin.jpg)
Men's Eye Rescue Roller
+ More![I Stock 665444476 Smaller](/images/page_headers/_basfSmartBlockMedium/iStock-665444476-smaller.jpg)
Facial Sculpting Cream - Third Act
+ More![Translucent Creme](/images/page_headers/_basfSmartBlockMedium/translucent-creme.jpg)
Translucence Creme
+ More![Night Day Cream](/images/page_headers/_basfSmartBlockMedium/night-day-cream.jpg)
Good Morning Cream Protector
+ More![I Stock 648780808](/images/page_headers/_basfSmartBlockMedium/iStock-648780808.jpg)
Transformative Zen Night Cream
+ More![Depuff Eye](/images/page_headers/_basfSmartBlockMedium/depuff-eye.jpg)
Depuff + Brighten Eye Cream
+ More![Sheet Mask](/images/page_headers/_basfSmartBlockMedium/sheet-mask.jpg)
Papaya Sheet Mask
+ More![Ampoule](/images/page_headers/_basfSmartBlockMedium/ampoule.jpg)
Nourishing Caviar Ampoule
+ More![Mist](/images/page_headers/_basfSmartBlockMedium/mist.jpg)
Rose Water Replenishing Mist
+ More![Scrub](/images/page_headers/_basfSmartBlockMedium/scrub.jpg)
Clarifying Facial Scrub
+ More![Essence](/images/page_headers/_basfSmartBlockMedium/essence.jpg)
Aligning Moisturizing Essence
+ More![Getty Images 490639474 With Extra Blank](/images/block_images/_basfSmartBlockMedium/GettyImages-490639474-with-extra-blank.jpg)
Hygge Lip Balm
+ More![Emulsif Woman](/images/page_headers/_basfSmartBlockMedium/Emulsif-Woman.jpg)
Facial Firming Booster
+ More![Correct Protect](/images/page_headers/_basfSmartBlockMedium/correct-protect.jpg)
Correct + Protect Primer with Replexium®
+ More![Firming Cream](/images/page_headers/_basfSmartBlockMedium/firming-cream.jpg)
Rapid Wrinkle Repair Firming Cream with Replexium®
+ More![Treatment](/images/page_headers/_basfSmartBlockMedium/treatment.jpg)
SWOP® Treatment Formula Powered with Replexium®
+ More![Istockphoto 88689485 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-88689485.jpg)
FEELtastic Marshmallow Cream
+ More![491960173 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-491960173.jpg)
Eye Balm Soufflé
+ More![Woman With Beautiful Neck](/images/page_headers/_basfSmartBlockMedium/woman-with-beautiful-neck.jpg)
Lifting Gel2Oil Serum
+ More![Middle Age Woman Smiling](/images/page_headers/_basfSmartBlockMedium/middle-age-woman-smiling.jpg)
Revitalizing Butter2Dry Oil Balm
+ More![urban protectin - BASF Care Creations personal care product](/images/block_images/_basfSmartBlockMedium/urban-protection-518210648.jpg)
Urban Protection HydraGel Primer
+ More![Woman with Purple Shopping Bag Smiling wearing Sunglasses](/images/block_images/_basfSmartBlockMedium/73603/city-slicker-936185940.jpg)
City Slicker Detox Serum
+ More![Pollution Defense](/images/block_images/_basfSmartBlockMedium/polution-defense-1220861660.jpg)
Pollution Defense Daily Moisturizer
+ More![Cc eye protector Getty Images 1183599237](/images/block_images/_basfSmartBlockMedium/cc-eye-protector-GettyImages-1183599237.jpg)
CC-Eye perfector
+ More![Getty Images 1146858438](/images/block_images/_basfSmartBlockMedium/GettyImages-1146858438.jpg)
Mattifying Moisture Cream for Melanated Skin
+ More![Getty Images 504402475 resized](/images/block_images/_basfSmartBlockMedium/GettyImages-504402475-resized.jpg)
Revitalizing Bi-phase Makeup Remover
+ More![Arctic Glide Horizontal resized](/images/block_images/_basfSmartBlockMedium/384855/Arctic-Glide-Horizontal-resized.jpg)
Arctic Glide Aftershave
+ More![Prime Protect Horizontal resized](/images/block_images/_basfSmartBlockMedium/384790/Prime-Protect-Horizontal-resized.jpg)
Prime & Protect Face Serum
+ MoreAnti-Aging Products
Stories Related to Skin Surface
![Level up background](/images/block_images/_basfSmartBlockLarge/384711/level-up-background.jpg)
Gentlemen, get ready for the latest grooming trends
Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.
+ More![Winter Article 001 resized](/images/block_images/_basfSmartBlockLarge/374980/Winter-Article-001-resized.jpg)
Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
+ More![Seanactiv bandw Getty Images 1271699292](/images/block_images/_basfSmartBlockLarge/seanactiv-bandw-GettyImages-1271699292.jpg)
Seanactiv™ for a more youthful, brighter eye contour
A new bioactive that targets multiple eye area concerns while simultaneously addressing the need for natural sourcing and health-boosting ingredients is here, and It’s called Seanactiv
+ More![Getty Images 829563242](/images/block_images/_basfSmartBlockLarge/GettyImages-829563242.jpg)
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More![Lead Image Getty Images 1212821219](/images/block_images/_basfSmartBlockLarge/lead-image-GettyImages-1212821219.jpg)
Rigorous hand washing: What are we really washing away?
All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.
+ More![Getty Images 847026592](/images/page_headers/_basfSmartBlockLarge/GettyImages-847026592.jpg)
DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ MoreTrends Related to Skin Surface
![Treatment](/images/page_headers/_basfSmartBlockLarge/treatment.jpg)
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More![854725372 2048X2048](/images/page_headers/_basfSmartBlockLarge/GettyImages-854725372.jpg)
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More![I Stock 670815608](/images/page_headers/_basfSmartBlockLarge/iStock-670815608.jpg)
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More![Marine adjusted sml Getty Images 473291446](/images/block_images/_basfSmartBlockLarge/Marine-adjusted-sml-GettyImages-473291446.jpg)
Marine Ingredients
BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.
+ More![Blond Pretty](/images/page_headers/_basfSmartBlockLarge/blond-pretty.jpg)
Beautiful skin: A timeless classic
Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.
+ More![Nordic 2](/images/page_headers/_basfSmartBlockLarge/nordic-2.jpg)
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ MoreFormulations Related to Skin Surface
![Men Skin](/images/page_headers/_basfSmartBlockMedium/men-skin.jpg)
Men's Eye Rescue Roller
+ More![I Stock 665444476 Smaller](/images/page_headers/_basfSmartBlockMedium/iStock-665444476-smaller.jpg)
Facial Sculpting Cream - Third Act
+ More![I Stock 648780808](/images/page_headers/_basfSmartBlockMedium/iStock-648780808.jpg)
Transformative Zen Night Cream
+ More![Depuff Eye](/images/page_headers/_basfSmartBlockMedium/depuff-eye.jpg)
Depuff + Brighten Eye Cream
+ More![Sheet Mask](/images/page_headers/_basfSmartBlockMedium/sheet-mask.jpg)
Papaya Sheet Mask
+ More![Scrub](/images/page_headers/_basfSmartBlockMedium/scrub.jpg)
Clarifying Facial Scrub
+ More![Correct Protect](/images/page_headers/_basfSmartBlockMedium/correct-protect.jpg)
Correct + Protect Primer with Replexium®
+ More![Firming Cream](/images/page_headers/_basfSmartBlockMedium/firming-cream.jpg)
Rapid Wrinkle Repair Firming Cream with Replexium®
+ More![Treatment](/images/page_headers/_basfSmartBlockMedium/treatment.jpg)
SWOP® Treatment Formula Powered with Replexium®
+ More![Woman With Beautiful Neck](/images/page_headers/_basfSmartBlockMedium/woman-with-beautiful-neck.jpg)
Lifting Gel2Oil Serum
+ More![Middle Age Woman Smiling](/images/page_headers/_basfSmartBlockMedium/middle-age-woman-smiling.jpg)
Revitalizing Butter2Dry Oil Balm
+ More![Woman with Purple Shopping Bag Smiling wearing Sunglasses](/images/block_images/_basfSmartBlockMedium/73603/city-slicker-936185940.jpg)
City Slicker Detox Serum
+ More![Getty Images 504402475 resized](/images/block_images/_basfSmartBlockMedium/GettyImages-504402475-resized.jpg)
Revitalizing Bi-phase Makeup Remover
+ More![Arctic Glide Horizontal resized](/images/block_images/_basfSmartBlockMedium/384855/Arctic-Glide-Horizontal-resized.jpg)
Arctic Glide Aftershave
+ More![Prime Protect Horizontal resized](/images/block_images/_basfSmartBlockMedium/384790/Prime-Protect-Horizontal-resized.jpg)
Prime & Protect Face Serum
+ MoreProducts Related to Skin Surface
Stories Related to Face Architecture
![Winter Article 001 resized](/images/block_images/_basfSmartBlockLarge/374980/Winter-Article-001-resized.jpg)
Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
+ More![Getty Images 936132382 resized](/images/block_images/_basfSmartBlockLarge/377422/GettyImages-936132382-resized.jpg)
Dive into summer with Glass Beauty inspired trends for hair and lip
Originally from Korea, the skincare trend “glass skin” creates a look of hydration with a natural, high-shine look. Today, many consumers are searching for how to create the ‘glass beauty’ look for hair and lip. Everyone from celebrities to tweens are incorporating this look into their everyday routine, making it impossible to miss.
+ More![Phytofirm 1360 image](/images/block_images/_basfSmartBlockLarge/Phytofirm-1360-480-1169688987.jpg)
Firm up with Fermentation in your Skincare Routine
Personal care formulators now have fermentation-based skincare solutions offering biotech-derived skin firmness and elasticity
+ More![Getty Images 829563242](/images/block_images/_basfSmartBlockLarge/GettyImages-829563242.jpg)
AI enables natural peptide discovery, to unlock your defense against silent aging
What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.
+ More![Getty Images 847026592](/images/page_headers/_basfSmartBlockLarge/GettyImages-847026592.jpg)
DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ MoreTrends Related to Face Architecture
![854725372 2048X2048](/images/page_headers/_basfSmartBlockLarge/GettyImages-854725372.jpg)
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More![I Stock 670815608](/images/page_headers/_basfSmartBlockLarge/iStock-670815608.jpg)
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More![Beautiful woman](/images/page_headers/_basfSmartBlockLarge/iStock-524817081.jpg)
Decode your skin’s secrets with epigenetics
Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.
+ More![Blond Pretty](/images/page_headers/_basfSmartBlockLarge/blond-pretty.jpg)
Beautiful skin: A timeless classic
Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.
+ More![Nordic 2](/images/page_headers/_basfSmartBlockLarge/nordic-2.jpg)
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ MoreFormulations Related to Face Architecture
![I Stock 665444476 Smaller](/images/page_headers/_basfSmartBlockMedium/iStock-665444476-smaller.jpg)
Facial Sculpting Cream - Third Act
+ More![Translucent Creme](/images/page_headers/_basfSmartBlockMedium/translucent-creme.jpg)
Translucence Creme
+ More![I Stock 648780808](/images/page_headers/_basfSmartBlockMedium/iStock-648780808.jpg)
Transformative Zen Night Cream
+ More![Depuff Eye](/images/page_headers/_basfSmartBlockMedium/depuff-eye.jpg)
Depuff + Brighten Eye Cream
+ More![Ampoule](/images/page_headers/_basfSmartBlockMedium/ampoule.jpg)
Nourishing Caviar Ampoule
+ More![Getty Images 490639474 With Extra Blank](/images/block_images/_basfSmartBlockMedium/GettyImages-490639474-with-extra-blank.jpg)
Hygge Lip Balm
+ More![Emulsif Woman](/images/page_headers/_basfSmartBlockMedium/Emulsif-Woman.jpg)
Facial Firming Booster
+ More![Correct Protect](/images/page_headers/_basfSmartBlockMedium/correct-protect.jpg)
Correct + Protect Primer with Replexium®
+ More![Firming Cream](/images/page_headers/_basfSmartBlockMedium/firming-cream.jpg)
Rapid Wrinkle Repair Firming Cream with Replexium®
+ More![Treatment](/images/page_headers/_basfSmartBlockMedium/treatment.jpg)
SWOP® Treatment Formula Powered with Replexium®
+ More![Woman With Beautiful Neck](/images/page_headers/_basfSmartBlockMedium/woman-with-beautiful-neck.jpg)
Lifting Gel2Oil Serum
+ More![Middle Age Woman Smiling](/images/page_headers/_basfSmartBlockMedium/middle-age-woman-smiling.jpg)
Revitalizing Butter2Dry Oil Balm
+ MoreProducts Related to Face Architecture
Stories Related to Skin Defense
![Winter Article 001 resized](/images/block_images/_basfSmartBlockLarge/374980/Winter-Article-001-resized.jpg)
Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
+ More![COVER gettyimages 1387050886](/images/block_images/_basfSmartBlockLarge/366537/COVER-gettyimages-1387050886.jpg)
Epispot™ for filter-free confidence
As Gen Z consumers embrace the #nofilter movement, skincare formulators can address their top skin concerns for an authentic confidence boost.
+ More![Phytofirm 1360 image](/images/block_images/_basfSmartBlockLarge/Phytofirm-1360-480-1169688987.jpg)
Firm up with Fermentation in your Skincare Routine
Personal care formulators now have fermentation-based skincare solutions offering biotech-derived skin firmness and elasticity
+ More![woman lying relaxed in a field of plants](/images/block_images/_basfSmartBlockLarge/Mimiskin-1208292590.jpg)
Skin-mimicking tech adds pollution protection to your skincare lineup
Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.
+ More![Lead Image Getty Images 1212821219](/images/block_images/_basfSmartBlockLarge/lead-image-GettyImages-1212821219.jpg)
Rigorous hand washing: What are we really washing away?
All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.
+ More![Getty Images 847026592](/images/page_headers/_basfSmartBlockLarge/GettyImages-847026592.jpg)
DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ MoreTrends Related to Skin Defense
![Treatment](/images/page_headers/_basfSmartBlockLarge/treatment.jpg)
Sexy skincare science and the microbiome
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
+ More![854725372 2048X2048](/images/page_headers/_basfSmartBlockLarge/GettyImages-854725372.jpg)
Superfoods to the rescue
Power up your skin’s defenses with nutritious superfoods-based skincare.
+ More![I Stock 670815608](/images/page_headers/_basfSmartBlockLarge/iStock-670815608.jpg)
Feel-good textures for your skin
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
+ More![Blond Pretty](/images/page_headers/_basfSmartBlockLarge/blond-pretty.jpg)
Beautiful skin: A timeless classic
Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.
+ More![BASF Adaptogens for Personal Care formulation](/images/block_images/_basfSmartBlockLarge/Resized-Adaptogens-GettyImages-1185051010.jpg)
Adaptogens
Adapt your skincare formulations to help your customers manage the stresses of the modern world.
+ More![Nordic 2](/images/page_headers/_basfSmartBlockLarge/nordic-2.jpg)
Global Beauty
Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
+ MoreFormulations Related to Skin Defense
![176985661 1024X1024](/images/page_headers/_basfSmartBlockMedium/176985661-1024x1024.jpg)
Gel2Oil Post-Wash Treatment
+ More![No Foam](/images/page_headers/_basfSmartBlockMedium/no-foam.jpg)
Nourishing No Foam Cleanser - Vintage Charm
+ More![Spf](/images/page_headers/_basfSmartBlockMedium/spf.jpg)
Probiotic Moisture Lock - SPF 15
+ More![Men Skin](/images/page_headers/_basfSmartBlockMedium/men-skin.jpg)
Men's Eye Rescue Roller
+ More![Night Day Cream](/images/page_headers/_basfSmartBlockMedium/night-day-cream.jpg)
Good Morning Cream Protector
+ More![Depuff Eye](/images/page_headers/_basfSmartBlockMedium/depuff-eye.jpg)
Depuff + Brighten Eye Cream
+ More![Sheet Mask](/images/page_headers/_basfSmartBlockMedium/sheet-mask.jpg)
Papaya Sheet Mask
+ More![Mist](/images/page_headers/_basfSmartBlockMedium/mist.jpg)
Rose Water Replenishing Mist
+ More![Correct Protect](/images/page_headers/_basfSmartBlockMedium/correct-protect.jpg)
Correct + Protect Primer with Replexium®
+ More![Istockphoto 88689485 2048X2048](/images/page_headers/_basfSmartBlockMedium/GettyImages-88689485.jpg)
FEELtastic Marshmallow Cream
+ More![Woman With Beautiful Neck](/images/page_headers/_basfSmartBlockMedium/woman-with-beautiful-neck.jpg)
Lifting Gel2Oil Serum
+ More![Middle Age Woman Smiling](/images/page_headers/_basfSmartBlockMedium/middle-age-woman-smiling.jpg)
Revitalizing Butter2Dry Oil Balm
+ More![urban protectin - BASF Care Creations personal care product](/images/block_images/_basfSmartBlockMedium/urban-protection-518210648.jpg)
Urban Protection HydraGel Primer
+ More![Woman with Purple Shopping Bag Smiling wearing Sunglasses](/images/block_images/_basfSmartBlockMedium/73603/city-slicker-936185940.jpg)
City Slicker Detox Serum
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Pollution Defense Daily Moisturizer
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Gentlemen, get ready for the latest grooming trends
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Seeing the Unseen: The Expansion of Beauty for Body
In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.
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Seanactiv™ for a more youthful, brighter eye contour
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Skin-mimicking tech adds pollution protection to your skincare lineup
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Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.
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