Anti-Aging
Fight against wrinkles.
Skin Surface
The surface of the skin is the most approached part of the daily beauty routine because men and women of all ages wish for perfect, smooth skin. BASF offers a wide range of ingredients that resurface, lift, and reduce the appearance of fine lines and wrinkles.
Face Architecture
Over time, skin’s strength, resilience, and volume are depleted, so proper structure needs to be restored. Sculpt and define facial contours, replump skin density, and provide proper structural support for firmness and elasticity.
Skin Defense
The first step in beauty care is protection. Skin must be shielded from aging accelerators such as UV rays, free radicals, enzyme degradation, glycation, and pollution.
Skin Color
Due to both intrinsic and extrinsic factors, the coloration and discoloration of the skin is a concern throughout most cultures. Asian consumers typically desire an overall lighter skin tone, while Western consumers are looking for radiance and evenness.
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