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Above view of a person sitting on a bed reading a magazine with notes and desserts nearby

Magazine

When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.

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Additional Stories

BASF's Commitment to Water, our most precious resource

Water: Our most precious resource

How can the beauty and personal care industry contribute to water conservation? Enable consumers to use less water by directly reducing the water content of formulations and providing fun, effective solutions to reduce the need to shampoo hair every day!

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Earth day, saving out green earth

Our Palm Commitment

In 2019, BASF, The Estée Lauder Companies and the Roundtable on Sustainable Palm Oil (RSPO) partnered with the civil society organization Solidaridad to promote sustainable palm oil and palm derivatives production in the district of Waykanan, Lampung, Indonesia.

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Simply Zinc formulas, give sunshine

Let’s STICK it to sun damage!

Simply Zinc STICK formulas: light weight, non-greasy, and smooth as silk for natural SPF in convenient stick format!

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BASF Adaptogens for Personal Care formulation

Breathe in, breathe out — what are adaptogens all about?

Adaptogens crossed over from health and wellness circles to the realm of personal care. Their claim to fame: they help the body resist stress-induced damage and restore its regular functions.

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Map with Ingredients - Recipe Sized

Recipes with Adaptogens

It’s not everyday that BASF Care Creations features products where the key ingredient is good enough to eat, so we wanted to take this opportunity to make this concept a bit more experiential; a fun and interesting way to connect with ingredients that have been used over thousands of years in the traditional food and medicine of a number of cultures around the world.

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Phytofirm 1360 image

Firm up with Fermentation in your Skincare Routine

Personal care formulators now have fermentation-based skincare solutions offering a biotic boost for skin firmness and elasticity

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woman lying relaxed in a field of plants

Skin-mimicking tech adds pollution protection to your skincare lineup

Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.

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Man with groomed beard with backlight

Take quarantine beards to the next level

What’s with all the beards? A study shows that since the COVID-19 pandemic began, 40 percent of men aged 18–64 have grown facial hair. It’s become a new reality of lockdown and work-from-home routines. And while beards are a symbol of low-maintenance life, consumers still want help taking care of their facial hair. Whether you’re rocking a goatee, a mustache or a full-blown forest, it’s important to use the right products for healthy, shiny facial hair. New ingredients for beard care formulations are here to help consumers release their inner lumberjack.

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