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North American portal for BASF Care Creations.
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Above view of a person sitting on a bed reading a magazine with notes and desserts nearby

Magazine

When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.

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Additional Stories

The facelift formula from under the sea

Have you ever seen a mermaid with bad skin? Exactly. Here’s how two super-seaweeds contribute to brighter and firmer-looking skin.

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Boost your skincare routine with fermentation

You’ve heard the hype about fermented food and its relationship with gut health, but did you know it’s also great for nourishing your skin? Let’s dig into the details.

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The secret to hydrated skin is more than a quick fix

Once you unlock the secrets of your skin’s microbiome, you open the door to long-lasting hydration. Here’s how it works.

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Bacteria on your skin: Gross or gorgeous?

Alright, so that question is a little tongue-and-cheek, but good bacteria can seriously benefit the healthy look of your skin. It’s all about science!

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Turn back the clock on aging skin

Let’s take a deep dive into the genetic processes that cause signs of aging in our skin — and the epigenetic science we can use to turn back time.

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Wake up, Sleeping Beauty: We have your youthful skin fix

The science of epigenetics, combined with the natural power of marjoram extract, wakes up the skin-repairing processes that get sleepier with age.

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Inner wellness for outer beauty: Skin & hair self-care in 12 stages

Can you feel the love? Explore this 12-part skincare routine (or mix and match!) for a Korean beauty-inspired approach to wellness and self-care.

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The subtle magic of Nordic skin and hair care

The wellness world is buzzing about two Nordic lifestyle concepts that prioritize balance and rest: they’re called hygge and lagom. What does that mean for your skincare routine?

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