Magazine

What's the 411 on purple shampoo? You may have seen purple shampoos on the shelf and wondered why would I want to wash my hair with such a bold color? Will it actually turn my hair purple? Many have wondered this. According to Google Trends, searches in the past year asking 'what is purple shampoo used for' have increased by 180%!

Soothe and moisturize skin with Sacred Patch. Bottle up the benefits of rejuvenating hot springs with a skincare ingredient inspired by Japanese wellness traditions. Imagine taking a bath. Now imagine travelling to a remote island and stepping into a steaming, mineral-rich hot spring surrounded by the quiet beauty of nature...

Naturally, consumers want hair styling products with clean, natural ingredients and the same great performance. What’s better than leaving home with a flawlessly styled head of hair? It’s hard to improve on perfection, but scientists found a way. The latest hair styling trend is all about clean, natural ingredients in tested formulations.

The transition toward a climate-friendly society remains a fundamental challenge of the 21st century. As an energy-intensive company, BASF has set itself an ambitious goal of climate neutrality by 2050. In doing so, we want to move forward as quickly as possible

BASF Care Chemicals active ingredients not only deliver powerful results for skin and hair, but they also positively impact communities around the world. Read on to learn more about the communities in Morocco and Vietnam who partner with BASF to produce the highest quality plant materials for BASF active ingredients in a safe, sustainable, and fair way.

How can the beauty and personal care industry contribute to water conservation? Enable consumers to use less water by directly reducing the water content of formulations and providing fun, effective solutions to reduce the need to shampoo hair every day!

In 2019, BASF, The Estée Lauder Companies and the Roundtable on Sustainable Palm Oil (RSPO) partnered with the civil society organization Solidaridad to promote sustainable palm oil and palm derivatives production in the district of Waykanan, Lampung, Indonesia.

Simply Zinc STICK formulas: light weight, non-greasy, and smooth as silk for natural SPF in convenient stick format!