Magazine

With everything going on in the world today, it just seems natural to start thinking about the things in life that really matter. Twelve step skin care routines can start to feel excessive. What’s a formulator to do when consumers are asking for less, not more?

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine. Here we present two consumers - Brittany and Kristina, who share their weekly steps to maintaining those beautiful curls and coils and an exploration of some new and exciting formulations they use!

Learn how APG surfactants make it possible to formulate mild and naturally-sourced oral care products with equivalent performance.

All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.

Many U.S. adults have scalp issues, but personal care products can help by targeting the microbiome

Lean on personal care formulation experts to help alleviate the shortage of soaps and sanitizers.

Stay ahead of New York State’s 1,4-dioxane ban with these tips for personal care product formulators

The things we do for beautiful hair. Styling, straightening, highlights, coloring… the list goes on. And while it’s totally worth rocking some tight curls, trendy dip-dyed ends or a classic beach wave, treatments like those will do a number on your hair and scalp.