Magazine

One way to be more green is to think about the environment and sustainability impact of what you buy. Using greener products makes for a greener life, so it’s natural to turn to your purchasing habits as a way to curtail the waste. If you did, you wouldn’t be alone: nearly half of respondents in a global survey said that eco-friendliness was something they considered before heading to the check-out line.

Consumers are increasingly interested in personal care products that are not only effective, but also provide them with a sense of well-being and comfort, which is why the AP/Deo market continues to grow globally.

Consumers’ self-care trends have continued to evolve over the past few years, especially amidst the global pandemic. During lockdowns, the most successful products were ones that offered a unique

A new bioactive that targets multiple eye area concerns while simultaneously addressing the need for natural sourcing and health-boosting ingredients is here, and It’s called Seanactiv

What's the 411 on purple shampoo? You may have seen purple shampoos on the shelf and wondered why would I want to wash my hair with such a bold color? Will it actually turn my hair purple? Many have wondered this. According to Google Trends, searches in the past year asking 'what is purple shampoo used for' have increased by 180%!

Soothe and moisturize skin with Sacred Patch. Bottle up the benefits of rejuvenating hot springs with a skincare ingredient inspired by Japanese wellness traditions. Imagine taking a bath. Now imagine travelling to a remote island and stepping into a steaming, mineral-rich hot spring surrounded by the quiet beauty of nature...

Naturally, consumers want hair styling products with clean, natural ingredients and the same great performance. What’s better than leaving home with a flawlessly styled head of hair? It’s hard to improve on perfection, but scientists found a way. The latest hair styling trend is all about clean, natural ingredients in tested formulations.

The transition toward a climate-friendly society remains a fundamental challenge of the 21st century. As an energy-intensive company, BASF has set itself an ambitious goal of climate neutrality by 2050. In doing so, we want to move forward as quickly as possible