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Magazine
When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.
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![AP-DEO headimage](/images/block_images/_basfSmartBlockLarge/GettyImages-499108393-2.jpg)
Taking AP/Deo to New Heights
Consumers are increasingly interested in personal care products that are not only effective, but also provide them with a sense of well-being and comfort, which is why the AP/Deo market continues to grow globally.
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Novel Natural Textures
Consumers’ self-care trends have continued to evolve over the past few years, especially amidst the global pandemic. During lockdowns, the most successful products were ones that offered a unique
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Seanactiv™ for a more youthful, brighter eye contour
A new bioactive that targets multiple eye area concerns while simultaneously addressing the need for natural sourcing and health-boosting ingredients is here, and It’s called Seanactiv
+ More![Purple shampoo Getty Images 1294479646](/images/block_images/_basfSmartBlockLarge/purple-shampoo-GettyImages-1294479646.jpg)
Shower me purple!
What's the 411 on purple shampoo? You may have seen purple shampoos on the shelf and wondered why would I want to wash my hair with such a bold color? Will it actually turn my hair purple? Many have wondered this. According to Google Trends, searches in the past year asking 'what is purple shampoo used for' have increased by 180%!
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Bring the hot springs home with soothing skincare
Soothe and moisturize skin with Sacred Patch. Bottle up the benefits of rejuvenating hot springs with a skincare ingredient inspired by Japanese wellness traditions. Imagine taking a bath. Now imagine travelling to a remote island and stepping into a steaming, mineral-rich hot spring surrounded by the quiet beauty of nature...
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What’s in style? Clean hair styling formulations with proven results
Naturally, consumers want hair styling products with clean, natural ingredients and the same great performance. What’s better than leaving home with a flawlessly styled head of hair? It’s hard to improve on perfection, but scientists found a way. The latest hair styling trend is all about clean, natural ingredients in tested formulations.
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Net Zero CO2 Emissions by 2050
The transition toward a climate-friendly society remains a fundamental challenge of the 21st century. As an energy-intensive company, BASF has set itself an ambitious goal of climate neutrality by 2050. In doing so, we want to move forward as quickly as possible
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Supporting Communities Around the World with Sustainable Sourcing
BASF Care Chemicals active ingredients not only deliver powerful results for skin and hair, but they also positively impact communities around the world. Read on to learn more about the communities in Morocco and Vietnam who partner with BASF to produce the highest quality plant materials for BASF active ingredients in a safe, sustainable, and fair way.
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