Covid-19 Related Articles and Formulas
The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers
Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.
Power up your skin’s defenses with nutritious superfoods-based skincare.
Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.
Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.
Find a restful, relaxing moment in your routine with the Nordic Beauty skincare trend.
Inner wellness shows on the outside, too — a mantra reflected in this 12-part hair and skincare routine inspired by Korean beauty.
Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you.
Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.
Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.
Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.
When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.
+ MoreThis DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
+ MoreReady for a blast from the past? Find out how retinol is making its comeback as an anti-aging skincare craze for people of all ages.
+ MoreThey say we get wiser with age, so our skincare products should be smart enough to impact the skin-structuring processes that change as we get older. Here’s how.
+ MoreThis tasty skincare trend, inspired by our favorite desserts, caters to your skin and your sweet tooth.
+ MoreTransform your outlook (and your skin, of course!) with skincare textures that change at your touch.
+ MoreHave you ever seen a mermaid with bad skin? Exactly. Here’s how two super-seaweeds contribute to brighter and firmer-looking skin.
+ MoreYou’ve heard the hype about fermented food and its relationship with gut health, but did you know it’s also great for nourishing your skin? Let’s dig into the details.
+ MoreOnce you unlock the secrets of your skin’s microbiome, you open the door to long-lasting hydration. Here’s how it works.
+ More