Magazine

Consumers are calling for more personalized skincare that addresses issues unique to melanated skin. That’s a fancy way of saying we need targeted skincare ingredients and claims for Black consumers and all consumers of color. And it’s critical that products and ingredients proclaiming that they are for Black consumers are tested on and with Black consumers to demonstrate safety, efficacy, and acceptability. With all that in mind, let’s talk about formulating for healthy, hydrated and all-around beautiful melanated skin.

Let’s take a look at the big topics on everyone’s minds today, how they affect the personal care industry, and how formulators and suppliers can work together to address consumer needs. Learn how COVID-19 brought stronger, simpler skincare!

What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.

Prior to the launch of our product, Moisture & Mattification for Melanated Skin, we wanted to speak with an expert on the Black skincare market. Kimberly Hairston-Hicks is a beauty industry veteran who launched her own skincare line for Black women, Good Beauté, because she knew there were consumer needs that were unmet in the market. We were lucky enough to sit down with Mrs. Hairston-Hicks, to learn about what drove her to start her own skincare brand designed for Black women, how she sees the beauty industry evolving, and what she believes is the future of Black beauty.

Let’s take a look at some up-and-coming oral care formats to help you achieve all that goodness.

RAMBUVITAL®, an extract from the rambutan seed, protects hair from pollution, improves its vitality, and increases scalp hydration. In vivo, the scalp was significantly more hydrated within one month (+31% vs placebo) and the hair appeared and felt healthier and shinier.

As pet adoptions rise, pet grooming formulators need natural, effective ingredients to meet demand for high-quality products. Consumers are beginning to scrutinize pet products as much as their own. That’s why BASF uses human grooming expertise to develop pet grooming solutions with nature’s finest raw materials, sustainably sourced ingredients and great performance. It’s all inspired by market trends.

With everything going on in the world today, it just seems natural to start thinking about the things in life that really matter. Twelve step skin care routines can start to feel excessive. What’s a formulator to do when consumers are asking for less, not more?