Sensitive Skin

Gentlemen, get ready for the latest grooming trends

Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.

Seeing the Unseen: The Expansion of Beauty for Body

In the ever-evolving world of personal care, today’s definition of beauty is changing with more attention being given to the parts of the body that have been traditionally overlooked. This new trend, what we call "Seeing the Unseen" is redefining the way we perceive beauty and self-care. There is a higher emphasis on well-being and experiencing joy from routines with more emphasis on a holistic approach to body care.

Skin-mimicking tech adds pollution protection to your skincare lineup

Scientists from BASF Care Creations are certain they can do more. That’s why they came up with Mimiskin, a natural polymer alternative that mimics the skin’s lipid particles to form a protective film. As we know, imitation is the sincerest form of flattery.

AI enables natural peptide discovery, to unlock your defense against silent aging

What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.

Rigorous hand washing: What are we really washing away?

All that scrubbing, not to mention disinfectants and sanitizers, can do a number on your skin. Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.

Calm the itch for sensitive skin products

Sensitive skin care is a win-win for consumers and brands, so what’s with the lack of new product launches?

DIY masks: A natural, customizable, and totally Instagrammable beauty trend

This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you

Sexy skincare science and the microbiome

Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.

Superfoods to the rescue

Power up your skin’s defenses with nutritious superfoods-based skincare.

Feel-good textures for your skin

Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.

Marine Ingredients

BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.

Adaptogens

Adapt your skincare formulations to help your customers manage the stresses of the modern world.

Global Beauty

Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.

When your skin is a sensitive issue

Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.

Men's Care