URL Successfully Copied!

You can now paste the url to easily share it

View Microbiome

Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.

Articles about Microbiome

Revive & Reset Your Scalp Microbiome

The secret to hydrated skin is more than a quick fix

Bacteria on your skin: Gross or gorgeous?

+ View all Microbiome articles

Benefits for Microbiome

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Anti-Pollution

Healthy Scalp

Featured Formulations

Hair Fortifying Serum

Papaya Sheet Mask

SmootHydrate Post Wash Treatment

Probiotic Moisture Lock Broad Spectrum SPF 15

View Textured Hair

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.

Articles about Textured Hair

What’s in a label? The curly girl knows

Hair care routines for curly, coily, textured locks

Passport to Textured Hair Ingredients & Solutions

+ View all Textured Hair articles

Benefits for Textured Hair

Anti-Pollution

Hair Enhancement

Healthy Scalp

Oil Control

Hair Prevention

Featured Formulations

(S)layed Edge Gel

Skip the ‘poo Co Wash

Style-Locked Setting Mist

Conditioned + Defined Curl Cream

Hot in Hair Thermal + Color Protection Spray

View Sustainability

BASF creates chemistry for a sustainable future. In beauty, that means ingredient transparency and traceability, responsible use of precious resources, and minimizing carbon footprint while providing tools to help brands meet their own sustainability objectives.

Articles about Sustainability

Supporting Communities Around the World with Sustainable Sourcing

Our Palm Commitment

Water: Our most precious resource

Net Zero CO2 Emissions by 2050

+ View all Sustainability articles

Benefits for Sustainability Featured Formulations

Clean and Relax Cleansing Concentrate

Power Shower Powder

Strawberry Melting Mask Stick

Fresh Obsessed Dry Shampoo Mist

Raise the Bar Solid Shampoo

View Superfoods

Power up your skin’s defenses with nutritious superfoods-based skincare.

Articles about Superfoods

The facelift formula from under the sea

Boost your skincare routine with fermentation

Use these superfoods to power up your skincare routine

Fight aging skin with this “superfruit” dynamic duo

+ View all Superfoods articles

Benefits for Superfoods

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Featured Formulations

Gel2Oil Post-Wash Treatment

Moisture Restore Argan Conditioner

Intense Purifying Toner

Facial Sculpting Cream

SmootHydrate Post Wash Treatment

View Textures

Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.

Articles about Textures

Textured treats to make your skin feel extra yummy

Get all touchy-feely with transformational textures

+ View all Textures articles

Benefits for Textures

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Featured Formulations

Bare Canvas Priming Stick

Gel2Oil Post-Wash Treatment

Intense Purifying Toner

View Marine Ingredients

BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.

Articles about Marine Ingredients

Seanactiv™ for a more youthful, brighter eye contour

The facelift formula from under the sea

+ View all Marine Ingredients articles

Benefits for Marine Ingredients

Moisturization

Anti-Aging

Sensitive Skin

View Multicultural Beauty

The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers

Articles about Multicultural Beauty

Understanding Hyperpigmentation

Melanated Skin: A moisturizing, mattifying solution developed specifically for Black skin

Care Creations talks the future of Black Skincare with Good Beauté founder Kimberly Hairston-Hicks

+ View all Multicultural Beauty articles

Benefits for Multicultural Beauty Featured Formulations

Curls on Lock Gel Styler

View Clean Beauty

It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.

Articles about Clean Beauty

Lead the charge to reformulate for 1,4-Dioxane limits

Clean cleansing is socially responsible — and in high demand

Beads with benefits: A biodegradable alternative to microplastics

+ View all Clean Beauty articles

Benefits for Clean Beauty

Moisturization

Featured Formulations

Cosmopolitan Shower Peel

Friendly Planet Face Scrub

Fresh Obsessed Dry Shampoo Mist

View Epigenetics

Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.

Articles about Epigenetics

Turn back the clock on aging skin

Wake up, Sleeping Beauty: We have your youthful skin fix

+ View all Epigenetics articles

Benefits for Epigenetics

Anti-Aging

Featured Formulations

Facial Firming Booster

View Sun Care

Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.

Articles about Sun Care

Brighten your day with sun care for broad spectrum UV protection

+ View all Sun Care articles

Benefits for Sun Care

UV Filter

Featured Formulations

Natural Baby Goodness

Spray-It! ZnO UV Protection (Theoretical SPF 30)

Edgy Defiance Day Cream with UV Protection

Spray-It! ZnO Moisturizing UV Protection (Theoretical SPF 30)

Cover-it! ZnO Tinted Moisturizer (Theoretical SPF 20)

View Timeless Beauty

Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.

Articles about Timeless Beauty

The retinol revival

Your anti-aging products are getting old

+ View all Timeless Beauty articles

Benefits for Timeless Beauty

Anti-Aging

Featured Formulations

Correct + Protect Primer with Replexium^®

Rapid Wrinkle Repair Firming Cream with Replexium^®

SWOP^® Treatment Formula Powered with Replexium^®

View Adaptogens

Adapt your skincare formulations to help your customers manage the stresses of the modern world.

Articles about Adaptogens

Breathe in, breathe out — what are adaptogens all about?

Recipes with Adaptogens

DIY masks: A natural, customizable, and totally Instagrammable beauty trend

+ View all Adaptogens articles

Benefits for Adaptogens

Anti-Aging

Sensitive Skin

Featured Formulations

Serum to Sheet Algae Mask Base

Powder to Paste Cooling Mask Base

View Global Beauty

Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.

Articles about Global Beauty

The subtle magic of Nordic skin and hair care

Is it time to update your skincare routine?

Inner wellness for outer beauty: Skin & hair self-care in 12 stages

+ View all Global Beauty articles

Benefits for Global Beauty

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Anti-Pollution

Healthy Scalp

Featured Formulations

Cozy Up Hair Mask

Hygge Lip Balm

Translucence Creme

Aligning Moisturizing Essence

View Sensitive Skin

Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.

Articles about Sensitive Skin

Calm the itch for sensitive skin products

+ View all Sensitive Skin articles

Benefits for Sensitive Skin

Sensitive Skin

Featured Formulations

Luminous Eye Contour

Hydro-Balancing Body Lotion

Happy Baby No Tears Shampoo

View Oral Care

Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.

Articles about Oral Care

Style your smile with mild, natural oral care

Take your oral care routine to the next level with these four formulations

+ View all Oral Care articles

Benefits for Oral Care Featured Formulations

Chew-n-Rinse Tablets

Fresh Revolution Tooth Gel

Tropical Burst Children’s Tooth Gel

Misty Refresh with Natural Antioxidant

View Mens Care

Articles about Mens Care

Take quarantine beards to the next level

+ View all Mens Care articles

Benefits for Mens Care

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Body Architecture

Aesthetic Modifier

Featured Formulations

Beard Repair Lotion

Keep your Beard Thickener

Tri-Wash Cleanser

Men's Premium Protection Spray Broad Spectrum SPF 20

Men's Eye Rescue Roller

The Rambutan program In Vietnam

BASF Beauty Creations is on the constant lookout for what nature can offer. We believe that its infinite resources and miracles are within our reach if we respect and protect it. While working with a local long-time partner in Vietnam, BASF initiated the exploration of rambutan tree’s various cosmetic properties. With the ambition to ensure a sustainable use of the resource and generate a positive impact on the supply chain development, this program would trigger a real social and environmental engagement.

The Rambutan program In Vietnam

The Rambutan program In Vietnam

BASF Beauty Creations is on the constant lookout for what nature can offer. We believe that its infi...

+ View Video & Full Details

Care Creations on the Road sml

Care Creations is taking our show on the road!

A first look at the fun we’ve been having on our Care Creations On the Road Tour!...

+ View Video & Full Details

Join BASF's Journey to Sustainable Palm

Join BASF's Journey to Sustainable Palm

Watch our video on BASF's journey to sustainability!...

+ View Video & Full Details

Protecting our skin from UV light and blue light.

Protecting our skin from UV light and blue light.

Exposure to UV light from the sun as well as blue light from electronic devices can be damaging to t...

+ View Video & Full Details

MASK Concept from BASF Care Creations

MASK Video from BASF Care Creations

An all natural, do-it-yourself, customizable, mask concept - Naturally Mask...

+ View Video & Full Details

Replexium® from BASF Care Creations

Replexium^® from BASF Care Creations

Regain 7 years’ younger skin in 21 days with Replexium® from BASF Care Creations. 60% of women wish ...

+ View Video & Full Details

Cosmedia^® Ace

BASF Personal Care introduces Cosmedia® Ace by Care Creations - a new innovative skin care ingredien...

+ View Video & Full Details

Rheology Modifiers

Back to Basics - Rheology Modifiers

At BASF Care Creations we understand the need for formulation expertise. In this video, we will take...

+ View Video & Full Details

SPECI'MEN™

We developed Speci’Men™, a 100% natural and Ecocert approved Baobab leaf extract that reduces the ac...

+ View Video & Full Details

Dermagenist™

Consumers the world over are looking for products that support beautiful, youthful skin. The active ...

+ View Video & Full Details