Hair care brands are looking into making dog-grooming ‘fur-mulations’ to capitalize on growing pet care market boom

Pet ownership, already rising in recent years, has grown even more because of the COVID-19 pandemic. 67% of all American homes have a pet, according to a Mintel study; and 32% of pet owners say they spend more on their pet now than in the previous year. This has led personal care companies to look into capitalizing on this market and creating hair care products for furry dogs. BASF Care Creations used its human-grooming expertise to develop pet-grooming solutions with nature’s finest raw materials, sustainably sourced ingredients and high performance. Check out the three formulations by clicking here!