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  • BASF goes on the road to bring innovation to customers with outdoor events
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BASF goes on the road to bring innovation to customers with outdoor events

On May 7th, BASF Care Creations® launched Care Creations On The Road, a unique way for customers to explore new ingredients and concepts in Personal Care with fun and educational outdoor events. It’s an exciting way for customers to interact and engage with experts from technical, marketing, and sales, in a safe and responsible manner. With a small dedicated team, BASF goes on tour to set up exclusive outdoor events at customer facilities. This offers an opportunity for customers to explore new ingredients and concepts right outside their door with the enhanced ability to touch and feel product textures and take a break from the “new norm” of virtual learning. With live demos, customers have an opportunity to try sample kits, ask questions, and stimulate discussion on new trends and topics for an interactive learning experience.

Jill Litchauer, Head of Application Technology and Technical Service for the Personal Care Market in North America comments, “With the launch of Care Creations on the Road, BASF will be able to re-engage with our customers on a personal level and provide them with the opportunity to learn about, as well as touch and feel, our new and innovative product launches and concepts. This approach will also bring the experts across multiple personal care market segments to the customer and allow for one-on-one conversations about challenges they are currently facing with their projects.”

Care Creations On The Road piloted in the Northeast with the first customer visit in May in collaboration with Northeast distribution partner Azelis. Some of the products and concepts highlighted in the tour include:

Mimiskin™ – A biodegradable alternative to polymer film formers that is sensitive skin appropriate with benefits such as pollution protection, breathability, cleansing, hydration, and skin-radiance.

PeptAIde™ 4.0 – Unlocked by artificial intelligence, this network of four natural peptides helps reduce the visible signs of silent inflammation in hair and skin.

Naturally Styled – Clean hair styling formulations and natural styling ingredients with proven results, featuring the synergistic combination of Hydagen® 558P (algin) and Rheocare® XGN (xanthan gum).

Care Creations On The Road will initially be available to customers in the Northeast region. Customers can reach out to their sales representative to book their personalized experience. Learn more or sign up for your "Care Creations On The Road" personalized visit here.