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  • BASF and StitchCrew support emerging entrepreneurs with Inclusive Beauty Accelerator program
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BASF and StitchCrew support emerging entrepreneurs with Inclusive Beauty Accelerator program

  • Inclusive Beauty Accelerator creates new opportunities that expand inclusion in the beauty industry
  • Collaboration targets entrepreneurs from underrepresented groups who are developing new personal care products that push boundaries

FLORHAM PARK, NJ, March 14, 2022 – Today, BASF, a leading supplier and innovator in the global personal care industry, announced its collaboration with StitchCrew, an organization serving early-stage entrepreneurs, to launch the Inclusive Beauty Accelerator. The program will provide a learning platform and business opportunities for the next generation of leaders in the beauty industry committed to creating innovative, inclusive products.

Participants of the Inclusive Beauty Accelerator will have the opportunity to present, refine and scale their business plan to bring beauty products to market that serve the diverse needs of consumers of today and tomorrow. Selected participants will receive a $10,000 non-dilutive grant and gain hands-on coaching from leading beauty and personal care executives. At the end of the program, participants will have the opportunity to showcase their products to Consumer Packaged Goods (CPG) investors, StitchCrew and BASF extended networks.

"The Inclusive Beauty Accelerator demonstrates BASF’s firm commitment to advance inclusion and diversity in the personal care industry,” said Marcelo Lu, Senior Vice President, Care Chemicals North America. “BASF is investing heavily in R&D to create new products that are effective for diverse skin and hair types. With the Inclusive Beauty Accelerator, we are taking our commitment to the next level by supporting tomorrow’s inclusive beauty innovators who will launch products and services that will advance our industry.”

More information on the program and applicant eligibility is available at